Sabrina Chiu

Experience

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  Insane Ink

  Sept 2021 - Jun 2022

  VP of Marketing and Social Media

  - Spearheaded marketing campaigns that increased brand awareness by 30% and drove $15K in revenue, demonstrating creativity and strategic thinking- Led a team of 12 marketing representatives through servicing customers, promotions, and business reviews- Managed and curated content for the company’s Instagram and TikTok, resulting in an increased following by 200% and expanding our reach to over 2.5K accounts

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  Fordham Gabelli School of Business

  Sept 2022 - Dec 2022

  PVH Business Plan Challenge

  - Led five team members in conducting research to uncover an unmet need and to develop a comprehensive business plan for Emerald, an e-commerce sustainable products company addressing greenwashing and the inaccessibility of sustainable products - Created a comprehensive business plan and business pitch to faculty using a 30-page PowerPoint deck

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  Chinese Cultural Society at Fordham

  Mar 2023 - May 2024

  Public Relations Manager

  - Developed the social media strategy and designed customized content using Canva and Capcut to expand Instagram reach to 2K+ followers achieving a 10% boost in engagement- Drafted and distributed weekly newsletters and social media posts to members, effectively communicating upcoming events and achievements contributing to a 15% increase in event attendance- Recruited new members, developed a mentorship program to support club retention, and cultivated an environment of inclusivity driving membership by 30% and winning 2023 Club of the Year Show less

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  Fordham University

  Aug 2023 - now

  - Provide campus tours and offer insights and guidance to 50+ prospective students and families a week during university admission events, helping to enhance Fordham’s outreach and support new applicants- Research school history and complete a two-week training on student management and communication - Represented Fordham University at over 60 events annually, balancing an intense practice schedule with academics, fostering school spirit and community engagement at football, and men's and women's basketball, and soccer games.

  • Lincoln Center Society Student Ambassador

    Feb 2024 - now

  • Divison I Cheerleader

    Aug 2023 - May 2024
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  Fordham Gabelli School of Business

  Sept 2023 - Dec 2023

  Consulting Cup Challenge

  - Completed comprehensive financial, operational, marketing, benchmarking, and competitive analysis in order to identify business challenges facing Champion as part of a semester-long consulting project- Conducted an in-depth financial, strategic, and marketing analysis to recommend a brand pivot for Champion, leading to a proposed strategy that enhanced brand recognition and market share- Pitched our solution to a panel of experts using a 56-page PowerPoint presentation and a 20-page written report Show less