Melissa Kim

Experience

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  Upshot

  Sept 2010 - Jan 2012

  Junior Art Director

  Worked in a team to drive integrated marketing campaigns for P&G that target mums in the context of four distinct retailers. Collaborated with Planners to shape the content and design of the ‘P&G Bible’ that categorises the retailers’ target audiences. Assisted in various design projects for Disney, Corona and new business pitches.

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  DDB

  Feb 2012 - Sept 2012

  Freelance New Business Presentation Designer

  Designed engaging and coherent presentations for new business clients, McDonald’s, Mars/Wrigley and Capital One. Worked closely with the CEO and the Chief Strategy Officer to effectively convey their strategies and ambitions. Actively extended my roles to help the team make the ends meet, such as by facilitating the team’s workflow and contributing to the content.

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  Huge

  Nov 2013 - Mar 2014

  Strategy Intern

  Analysed SEAT (Volkswagen)’s performance on its social media channels, and suggested new content based on SEAT’s brand and its competitors’ social media activities. Compared content and UX strategies among Knorr’s global sites. Assisted in planning a social strategy workshop for Fat Face. Analysed recent digital and social campaigns for Technogym and Alexander & James. Did desk and field research for new business pitches.

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  DigitasLBi_US

  Oct 2014 - May 2015

  Freelance Senior Analyst, Strategy & Analysis

  Worked for a global pharmaceutical client seeking a service design solution that would help America become healthier. Did ethnographic research to kick off a pilot program in a small town that has a population just over 30,000. Spent over a month on site actively engaging the community to learn more about their daily lives. Used a wide range of skills spanning across project management, graphic design, conducting interviews and extracting insights from data.

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  Code and Theory

  Aug 2015 - Oct 2017

  Creative Strategist (Product & Research)

  Helped companies transform their businesses through creative digital solutions that best fit their audience, brand, content, workflow, and vision. Assessed the client’s industry dynamics and designed client workshops to identify their unique challenges, risks, and opportunities. Collaborated with Designers, Producers, Data Analysts, and Technical Directors to find the most viable, sustainable, and impactful solutions. Communicated abstract ideas effectively through engaging visualizations and narratives. Worked in NBC News, New York Life, Quest Diagnostics, and various new business projects. Show less

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  Various companies

  Feb 2018 - Oct 2019

  Freelance Strategy Lead

  Led research and strategy practices at Ustwo, Kettle, Athletics, Museum of Ice Cream, and Annex88 (Havas). Defined the brand, product, and experiences for clients who are going through various business transformations.

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  AKQA

  Nov 2019 - now

  Associate Strategy Director

  Led digital product and service strategy for Delta, Masters Tournament, Verizon, MailChimp, and various new business projects. Built up strategy practices in interdisciplinary teams. Brought proactive, innovative, and data-driven thinking to reactionary organizations. Managed direct report and mentored interns.