David Hatfield

Experience

• 

  Barnes & Noble

  Oct 1998 - Apr 2009

  Store Manager

  • Managed 3 high profile stores in northern New Jersey. Store Leader of 70 - 140 employees with volume level of $9m - $14m.• Delivered and grew sales year-over-year. Optimized sales opportunities by ensuring that the store team consistently executed merchandising strategies, operations, and other company initiatives.

• 

  Mitchell Scientific

  May 2009 - Jul 2010

  Manager of Customer Relations

  • Developed sales and marketing strategies focusing on new business through trade shows, cold calls, online and mail marketing. Provided innovative, customer-oriented sales strategies, new product development tactics, and competitive product offerings, resulting in greater revenues.• Created and managed the company’s website, expanding the brand and increasing customers.

• 

  Baker & Taylor

  Jul 2010 - Jul 2015

  • Managed the $20M adult book category for the Michaels Arts & Crafts chain. • Spearheaded expansion of new products annually and maintained one of the largest in-stock inventories available in the U.S. • Navigated Michaels into a strong support position for Adult Coloring before the trend took hold.• Launched the company’s entrance into the Sidelines category, building it into a $4M business. Manage the relationships between publishers and our company in various adult trade categories. Negotiating and buying inventory as well as analyzing sales trends to maximize purchasing performance. Manage the product selections and merchandising for a major retailer. Plan-o-gram design. Product development. Accountable for sales performance of division.

  • Divisional Merchandising Director

    Oct 2014 - Jul 2015

  • Merchandise Manager

    Jul 2010 - Oct 2014
• 

  Parragon

  Aug 2015 - May 2018

  • Lead sales in trade, online, specialty, promotional, and value channels for the U.S. and Canadian markets. Established Parragon as the primary publisher to 5 Below, Marmaxx, Home Goods, Burlington, and Ross. Grew Amazon sales triple digits year over year.• Manage a staff of five sales managers and administrative staff. • Successfully launched significant promotional programs for Disney, Peppa Pig, PJ Masks, Nickelodeon, Mattel, Hasbro, MGA, Eric Carle, Discovery and Warner Bros.

  • Senior Sales Director

    Nov 2016 - May 2018

  • Business Development, Key Account Manager

    Aug 2015 - Oct 2016
• 

  Cottage Door Press

  Jun 2018 - Jun 2019

  Sales Director
• 

  Galison & Mudpuppy

  Jul 2019 - now

  Executive Director of Sales