Jeffrey Suo

Experience

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  尤妮佳生活用品（中国）有限公司

  Oct 2016 - Nov 2018

  Strategy Executive

  Brand Strategy | FMCG Innovation：4-member SWAT team driving Sophy's market dominancethrough AI-powered brand positioning, achieving 35% CTR uplift via hyper-personalizedcampaigns.⚫ Product Positioning Architect：• Engineered competitive intelligence system tracking 20+ rivals across 15 demographic dimensions• Built dynamic brand persona matrix using geo-tiered/gender/age clusters• Developed "Thousand Faces" targeting engine boosting campaign ROI by 41%⚫ Consumer StrategistPioneered Sophy's digital transformation across TM/JD/Douyin/VIP channels:• Implemented KOL vetting framework increasing authentic engagement by 27%• Designed unified visual language system lifting brand recall score by 33%• Deployed behavioral segmentation model reducing CAC by 18%⚫ Vendor Co-Creation ChampionOrchestrated data-driven partnership ecosystem:• Built predictive churn modeling with 89% accuracy using purchase path analytics• Developed win-back strategies increasing LTV by 22%• Automated 70% of manual reporting through PowerBI/Tableau integration⚫ Market Penetration Maverick• Drove 15% market share growth in Tier 3-5 cities through localized activation playbook• Created real-time brand health dashboard monitoring 12 KPIs across 5 channels• Instituted AI-driven content optimization cutting creative production cycle by 40% Show less

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  安客诚中国

  Nov 2018 - Sept 2021

  Client Services Manager

  Digital Commerce Strategist | Prestige Beauty & Lifestyle：Lead high-performance teamdriving digital excellence for L'Oréal's 3CE/Maybelline, Nike, J&J. Engineered consumer-centric growth models achieving 28% average CLV uplift across portfolio brands.⚫ Omnichannel Data Architect：• Built 3CE's loyalty infrastructure from zero-to-one integrating CDP+CRM+social listening tools• Architected 360° consumer view unifying L'Oréal Group data+Tmall/JD consumer insights• Developed scenario-based targeting engine boosting campaign CTR by 41%⚫ Mega Campaign Optimization Leader：Orchestrated 12+ peak season battles across O2O ecosystems:• Deployed UV decomposition model reducing GMV gap by 23% through media/content realignment• Instituted cross-department KPI synchronization framework cutting decision latency by 35%• Leveraged TM Data Bank/JD Data Workshop for precision audience targeting⚫ Enterprise Digital Transformation Driver：• Delivered Alibaba's "People-Goods-Scene" diagnostic system identifying 18% high-value prospects• Created AI-powered lead scoring model with 89% conversion predictability• Automated 70% of manual reporting through Tableau/PowerBI dashboards⚫ Commercial Intelligence Partner：• Pioneered Nike's China DTC journey increasing e-com contribution to 34% of total revenue• Designed J&J's mom&baby ecosystem strategy driving 27% member retention uplift• Implemented real-time campaign health monitoring system with 92% anomaly detection accuracy Show less

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  杭州数云信息技术有限公司

  Sept 2021 - Apr 2022

  Account Manager

  Digital Commerce Lead | Portfolio Brand Acceleration：Directed high-impact team drivingdigital transformation for Beiersdorf's Eucerin, Converse, VF Corp's Dickies. Architected brand-specific growth engines achieving 23% average CLV uplift across portfolio.⚫ Omnichannel KPI Architect：• Engineered KPI governance framework integrating Qilin analytics platform• Unified cross-departmental metrics (CRM/EC/Supply Chain) into real-time dashboard• Reduced operational latency by 40% through vendor performance digitization⚫ Mega Campaign Execution Expert：Orchestrated 12+ big campaigns across TM/JD/Douyin/VIP/WeChat:• Deployed machine learning-powered touchpoint optimization increasing CTR by 35%• Implemented crisis-proof cross-vendor coordination protocol achieving 100% campaign integrity• Delivered post-campaign ROI diagnostics with 92% KPI attribution accuracy⚫ Brand Equity Reengineering Pioneer：• Built proprietary Brand Health Index synthesizing social sentiment+product affinity• Drove 17% loyalty metric improvement through hyper-personalized engagement engine• Instituted cross-functional C2M (Consumer-to-Manufacturing) data pipeline cutting NPD cycle⚫ Enterprise Data Unification Champion：• Created single customer view across 6+ sales platforms and 3 CRM systems• Developed churn prediction model with 89% accuracy using ensemble learning• Automated 70% of manual reporting through Python-based ETL workflows Show less

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  欧唯特信息系统

  Apr 2022 - Sept 2024

  Senior Account Manager

  Digital Marketing Leader | Estée Lauder Company：Lead 4-member cross-functional team inarchitecting enterprise-level customer lifecycle strategy. Spearheaded CDP implementationenabling 360° customer data unification across ELC brand portfolio, driving 6% NTF growthand 4% dormant customer reactivation through predictive modeling.⚫ MarTech Systems Architect：Pioneered zero-to-one deployment of enterprise CRM ecosystem integratingoffline stores, Tmall, JD, Douyin，VIP programs. Built China-first private domain infrastructure boosting omni-channel customer recognition accuracy to 92%.⚫ Advanced Analytics Strategist：Engineered Data Lake architecture consolidating 1st-party data streamsfrom TM Data Bank/JD/Douyin. Instituted RFM-based retention models with Nielsen data fusion, elevating CLTV by11% YOY.⚫ Competitive Loyalty Strategist：Benchmarked luxury beauty loyalty landscapes across 50+ competitors.Optimized ELC's points accrual/burn mechanisms achieving 27% redemption rate lift through gamification design.⚫ Market Intelligence Partner：Established real-time competitive alert system tracking 50+ beauty brands'digital maneuvers. Delivered strategic playbooks enabling 48-hour response cadence for portfolio brands.⚫ Community Engagement Architect：Orchestrated ELC's China social commerce revolution:• Douyin ecosystem transformation driving 18% GMV contribution from UGC campaigns• Xiaohongshu KOC program increasing brand affinity score by 35%• WeChat mini-program integration achieving 40% member engagement lift Show less

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  Skechers

  Sept 2024 - now

  Marketing management manager

  Digital Marketing Strategist | Brand Consumer Segmentation：Lead 5-member team indeveloping tiered consumer engagement strategies across adult markets (self-operated /down-tiered/outlet), unifying brand voice through visual-textual alignment. Implemented full-funnellifecycle analytics driving 8% membership activation uplift.⚫ Omnichannel Brand Strategy Architect：Crafted Skechers‘ digital/social engagement blueprint integratingpaid & organic touchpoints with real-time trend hijacking. Orchestrated WeCom/ MMS/SMS/ H5/AICCcommunication matrix achieving 12% new member acquisition growth (MGM/seeding) and 15% repeat purchaserate improvement through MA campaigns.⚫ AI-Powered Member Operations Innovator：Architected dynamic member tagging system(demographics+engagement+CLV prediction) enabling automated scenario-based campaigns via WeChat/Push.Achieved 33% CTR lift through machine learning-powered A/B testing.⚫ Data Infrastructure Builder：Spearheaded Dragon dashboard development for member health diagnostics.Deployed cross-channel churn prediction models elevating monthly retention rate to 87% through predictiveanalytics-driven winback strategies.⚫ Loyalty Program Experimentation Leader：Championed tiered benefit system (points gradient/PBproduct access) validated through hypothesis-driven experimentation, delivering 18% QoQ repeat purchase growth.⚫ Next-Gen CRM Transformation Driver：Pioneered shift from discount-driven CRM to value-centricengagement model via Marketing-New Retail-Product convergence. Achieved 3ppt membership contributiongrowth amidst market downturn through omni-CRM integration.⚫ Down-Tier Market Expansion Strategist：Spearheaded GE market penetration through customized go-to-market initiatives, unlocking Douyin platform growth (brand rank #4 from #20) with double-digit GMV growth.Elevated Xiaohongshu brand influence to #5 through optimized social listening strategies Show less