
Laura Diamond
Commercial Officer Intern

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About me
EHR Deputy Training Manager - UCLH
Education

Coventry University
2009 - 2013BA Hons Advertising and Marketing (sandwich) FirstCompleted with First Class HonoursModules include:Corporate Marketing StrategyCreative Advertising DevelopmentBrand and Corporate CommunicationsContemporary Marketing IssuesE-marketing12 month industrial placement completed working with écurie25 and Cars On DemandResearched Trust Repair in financial services for my final year dissertation, receiving 80% and with further prospects of publication with the added research from my tutor.

Newstead Wood
2001 - 2008IT, Maths, EconomicsActivities and Societies: Secretary of Dance Society

Chartered Institute of Marketing
2013 - 2015Professional Diploma in Marketing MAP Award Marketing/Marketing Management, General C - PassDigital Marketing and Project Management in Marketing modules completed by March 2015 after completing my degree at Coventry as part of the MAP award available through CIM.
Experience

HSBC
Jul 2008 - Sept 2008Commercial Officer Internsummer placement taken after completing one week work experience whilst still at secondary school:answering telephone callsattending weekly staff meetings and take notesgeneral administration of the office including distributing post and filingchasing payments and keeping clients up to date on any important matters

Dogma Bar and Kitchen
Sept 2010 - Jan 2011Waitress/Bar Staffhigh level of customer serviceproficient use of electronic point of sale unitstrained in cocktail makingmaintained high levels of hygiene and food/drink health and safety

Daventry Town Football Club
Nov 2010 - Jun 2011Waitress/Bar Staffhigh level of customer serviceproficient use of electronic point of sale unitsmaintained high levels of hygiene and food/drink health and safetyalso worked at parties and corporate events

Ecurie25
Jul 2011 - Jul 201212-month Marketing Internshipevent organisationdatabase management and implementing several operational systems for the day-to-day running of the businesscustomer supportdesign work for company marketing literature (used for print and online)direct and telephone sales

Coventry University Students Union
Oct 2012 - Jan 2013Student Representation AdministratorTemporary position working within the fast paced and ever changing environment of Student Reps. Developing interpersonal skills via communication with students from around the world. Working with Microsoft Office, and also being trained in Microsoft Publisher to create marketing posters. Other marketing focus' within the role include keeping social media up to date and promoting the student reps system. A thoroughly enjoyable role and my 3 month contract was over too soon!

Ralawise
Jun 2013 - Dec 2013Field Sales Executive• Account manager responsible for over 1500 clients across the South-East of England.• Successfully working to monthly sales targets and KPIs.• Client-facing sales presentations and pricing negotiations with new and existing customers.• Data analysis using Sage CRM software to review customer spend and growth.

Funway Holidays
Dec 2013 - Aug 2016Promoted to Senior Marketing Executive after 2 years as marketing executive.• Management of co-op campaigns with destination and airline partners, including securing funding, negotiating rates for media, creating marketing plans and schedules, execution and review on ROI with continuous communication with partner stakeholders building strong professional relationships.• Achieved huge growth of the MoneyCard loyalty scheme to over 6000 travel agent members and 3 tour operator partners, centrally managing and creating its own brand, website, communications, incentives tracking and mascot ‘Miss MoneyCard’! For 2 years I managed the growth of this team as the core owner, as well as driving the marketing side of the incentives I was also involved in the back office including designing a database to automatically log rewards and monitor growth or members and overall bookings with Funway.• Review, update and execute destination brochures (USA, Orlando, Mexico & Caribbean, Barbados) running to strict deadlines and budgets, with a high focus on attention to detail and proofing of all content from destination and hotel partners.• Analysing booking data using Excel to evaluate sales trends, effectiveness of campaigns and travel agent loyalty to drive future incentives and campaigns.• Online marketing including email, social media and website updates for Funway and MoneyCard.• Using Adobe Photoshop daily for leaflets, web banners, and other marketing collateral, as well as working with a design agency on larger projects such as brochures. Show less As Marketing executive for Funway Holidays, part of The Mark Travel Corporation, this varied role involved managing Funway's travel agent loyalty scheme MoneyCard, supporting the sales team regarding marketing material, creating marketing collateral using Adobe Photoshop, brochure production, PR and email marketing.I have developed my communication skills across all levels of the business, increased organisation skills handling several projects simultaneously and to time, proficient use of Excel and Adobe Photoshop has also developed my analytic and design skills. Show less
Senior Marketing Executive
Jan 2016 - Aug 2016Marketing Executive
Dec 2013 - Dec 2015

Huntress
Aug 2016 - Jun 2017Senior Marketing Executive• Core stakeholder in company rebrand including design of brand guidelines for all marketing channels.• Responsible for all document production using InDesign, design of new company brochures and collateral for recruitment consultants aimed at candidates and clients across Office Support, IT and Finance divisions.• Design of annual salary reports and whitepapers including print and online versions to drive downloads and increase in candidate registrations and job applications.• Completed an end-to-end candidate driven campaign including budget management, design, execution and ROI using OOH advertising, online and social media channels to attract more candidates with registrations increasing by 15% across 3 months.• Website management, including regular content creation, data management, testing job search functionality and working with web developers to find solutions to any bugs.• Involved in organising and promoting events with partners including employment law seminars.• Management of job boards and integration with Broadbean to track analytics and performance.• Monthly marketing reporting and management of customer feedback via Salesforce and Google Analytics. Show less

Konsileo
Jun 2017 - Jun 2020Core stakeholder and owner of operational processes supporting overall business objectives of high employee growth and brand awareness to insurers and investors whilst scaling the business. Continued as interim marketing manager alongside operations duties until December 2019.• Designed, organised and successfully delivered onboarding events for new Konsileo employees with overall company growth going from 6 employees to over 30 by the end of 2019. Onboarding event adapted to virtual for 2020 using zoom.• Design, delivery and maintenance of the ‘Konsileo Training Academy’ in line with FCA requirements. This included a mix of internal training delivered by myself and other team members, plus organising external training with insurers and CPD accredited organisations for a well-rounded training program with a blended approach.• Management of LMS Broker Assess to assign and log compliance training and CPD for all employees.• Design, launch and maintenance of business planning, KPIs and coaching processes across the broking team.• Involvement in performance management and ongoing employee relations of sales team including coaching, business planning and employee wellbeing.• Management of monthly commercial meeting to report on process and project development across teams, utilising strong project management skills to identify top priorities each month across the team.• Management of the recruitment process for Konsileo together with the HR manager including CV screening, telephone and in-person/video interviews through to onboarding.• Responsible for budget planning, allocation and ROI of individual sales campaigns and company-wide initiatives.• Organised and delivered annual employee ‘Konsileo Conference’ event at BIBA plus all other company events including promoting and organising speaking engagements for the founder on thought leadership topics. Show less • Management and execution of all marketing channels, including social media via Hootsuite, website management via Wordpess, PR, awards and events.• Core objective of marketing was to increase brand awareness via thought leadership and content marketing to attract and retain the best insurance broking talent in the UK; which grew from 0 to 24 in 2 years, overachieving our business target.• Managed various campaigns with the Chartered Insurance Institute including the launch of thought leadership whitepapers, nationwide CPD lectures and attending insurance industry leading events.• Managing growth of the team including supporting the broking team on any industry or product specific campaigns to drive client acquisition via email marketing, social media campaigns, or designed collateral using InDesign or Canva. Show less
Head Of Operations
Jul 2019 - Jun 2020Sales & Marketing Manager
Jun 2017 - Jun 2020

IProov
Jun 2020 - Jun 2021Marketing Manager• Organising events where iProov is speaking including preparation of speaking topic with SLT and materials.• Managing paid media and content for all iProov campaigns targeting governments, banks, and identity partners.• Content creation including writing blogs, partner press releases, award entries and recording video webcasts.• Monitoring and reporting on all inbound leads from website, report downloads and campaigns.• Campaign planning and budget negotiations with media partners for best ROI Show less

Guy's and St Thomas' NHS Foundation Trust
Jun 2021 - May 2023Preparing GSTT for go-live of Epic in 2023. As a Principal Trainer I am becoming Epic certified in Ambulatory (Outpatient), Wisdom (Dental) and Phoenix (Transplant) modules to learn how to use the system myself, and also how to teach other trainers and end-users alongside Certified Trainers. As my first role in healthcare and the public sector, I am very excited to be at the forefront of digital transformation for the trust, to help improve the efficiency of patient care, and work closely with clinical teams to make sure the Epic build works for them and their patients. Show less
Senior Project Manager for Training & Principal Trainer Wisdom & Phoenix
Jul 2022 - May 2023Principal Trainer - Apollo
Jun 2021 - Jul 2022

NHS Professionals
May 2023 - Apr 2024Training Design & Delivery Manager
University College London Hospitals NHS Foundation Trust
Apr 2024 - nowEHR Deputy Training Manager
Licenses & Certifications

Tuff Leadership Training Step 1
Tuff Leadership TrainingNov 2019- View certificate

Solving Complex Problems with Design Thinking
Jolt.ioMay 2020 
EpicCare Ambulatory Certification
EpicJul 2021
Google Analytics for Beginners
GoogleMar 2020- View certificate

Selling Like a Pro
Jolt.ioMay 2020 - View certificate

Team Management - Maximise your team
Jolt.ioAug 2019 
Page Optimization
MozMay 2020
SEO Fundamentals
MozApr 2020- View certificate

Agile Project Management
Jolt.ioDec 2019 - View certificate

Advanced Google Analytics
GoogleApr 2020
Volunteer Experience
Cattery Volunteer
Issued by Battersea Dogs & Cats Home on Apr 2018
Associated with Laura Diamond
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