Tiphaine Cognet

Experience

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  Oscar Organisation

  Oct 2015 - Jul 2016

  Hôtesse

   Ambassadrice de marques et entreprises Mission d’accueil, mise sous plis et confection

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  DECATHLON FRANCE

  Jun 2016 - Aug 2016

  Vendeuse

  Durant soldes d'été:Rayonnage/ implantation/ mise en place de TGAccueil et conseil clients

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  Naturalia France

  Oct 2016 - Dec 2016

  Vendeuse
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  Amorino

  Apr 2017 - Apr 2018

  Vendeuse
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  MyLittleAdventure

  Apr 2018 - Aug 2018

  Marketing and Communication Assistant Intern

  • Created content on the start-up’s website – 10 blog articles to improve SEO ranking.• Coordinated the company’s social media such as Facebook and Instagram, and created virtual events resulting in 200% in followers and 30% increase in engagement.• Designed promotional videos for partners and consumers.

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  Nike

  Oct 2018 - Jul 2019

  Athlet Salesperson

  • Operated premium customer service through sales advice and personalized support.• Created 70 membership accounts and submitted more than 100 satisfaction surveys. • Managed fitting rooms, shelves and cash registers

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  Hôtel Majestic Barrière

  May 2019 - Jul 2019

  Waitress
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  Good Rebels

  Aug 2021 - Feb 2022

  Digital Marketing Consultant

  - Conceptualizing digital campaigns- Designing and planning social media campaigns (FB, IG, Twitter, TikTok)- Analysing performance of digital campaigns- Optimising digital campaigns- Creating monthly and trimestrial KPIs reports- Rethinking reports and re-designing them from Keynote to G-slides.

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  Growth Syndikat

  May 2022 - now

  Project Manager - Lifecycle and Retention Marketing Junior Specialist

  Using CRM and data driven experiments to help apps improve their retention and monetization strategies.

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  Impulse Analytics

  Aug 2022 - now

  Mastering the Paid Social accounts and running campaigns for 8 brands simultaneously, in 3 languages, B2B and E-commerce types and for several countries; finding the right balance between manual and automatized optimizations to reach the best results and optimizing the least € invested.My main goal is to implement the different paid social campaigns (Meta, Tiktok, LinkedIn), provide relevant analysis to the top management to develop new creatives and formats, challenging the existing strategies.My missions can be summarised as followed: Paid Social campaigns strategy and implementation (60%) : create media plans and road-maps, target audiences, benchmark, organize meetings with partners agencies (Meta, TikTok, etc.), implement synergies with creative team according to the business objectives of the brand. Be responsible for the operational delivery of campaigns (respecting the allocated budget, and be aware of the technical and editorial implementation) and for the performance optimization.Reporting and KPI analysis (25%) :Create regular report (weekly, monthly) of the performance of Paid Social and draw the best learnings and next steps guidelines to be delivered to the client. Analyse and optimize existing processes, reportings and dashboards.Training and participation to the company growth (15%) :- Train to get the most out of my field and stay up to date (learnings news and get certifications)- Create content (articles, learning meetings) to share with colleagues and other experts my expertise and best guidelines/learnings.- Animate internal company events to build cohesion between team members. Show less

  • Consultant Paid Social

    Aug 2023 - now

  • Account Strategist

    Aug 2022 - Sept 2023