
Peter Freislederer
Director

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About me
Co-Founder Roca Viva Wines
Education

Cesar Ritz Colleges
2004 - 2006Higher Diploma of International Hospitality Management Hospitality & Tourism ManagementActivities and Societies: Resident Assistant

INSEEC
2016 - 2017Master of Business Administration (MBA) Wine Marketing & ManagementLocated in Bordeaux, France, this MBA aims to equip students with business and technical skills in order to work as highly qualified executives in the wine sector. Firmly based in the professional world, it will enable the students to master the necessary management methods and tools.

Macquarie University
2006 - 2007BBA Business Administration, Hospitality Management
Culinary Institute of America
2012 - 2013Accelerated Wine & Beverage Certificate Program Wine / Spirits / BeveragesThe CIA Accelerated Wine and Beverage Certificate Program (AWBP), designed for graduates of hospitality management and culinary arts management degree programs, addresses employers’ demand for well-rounded professionals with expertise in this exciting field. You’ll explore wines and beverages in one of the world’s most inspiring settings—California’s Napa Valley—while you walk through the vineyards, develop your palate, and learn with others who share your passion.
Experience

Condor Marketing & Management Services Pvt. Ltd.
May 2010 - Aug 2012DirectorCMMS focuses on market entry, business development and brand building strategies for foreign products/companies/brands that want to enter the promising Indian consumer market of today. CMMS specializes on evaluating consumer behaviors and gives a valueable market analysis for brands interested in investing in India. CMMS focuses on the Fashion, and the Food & Beverage Industry.

The Gourmet Club, Mumbai
Nov 2011 - Aug 2012Host - Co-founderThe Gourmet Club is an Invitation-only club that aims to explore different cuisines and cultures throughout India and the rest of the world through unique & carefully chosen food & beverages. The Club members meet once a month at a discerningly chosen location - restaurant, art gallery or a beach side bungalow – suiting the weather and the cuisine. It furthermore provides a marketing platform for Indian and International Food&Beverage companies to present their products to a selected clientele.

Nord Event GmbH
Feb 2014 - Nov 2014ProjektleiterNord Event is one of the leading event companies in Germany. As a "Projektleiter" I was responsible for the following:- Execution and carrying out of all kind of events (i.e. weddings, award ceremonies, birthdays, company celebrations, congresses, etc.)- Disposition and coordination of service staff- Contact person for guests at the event and binding link to office and sales staff- Coordination for the setup for the events

Metro Cash and Carry
Nov 2014 - Oct 2016Sommelier & Wine Seller- Maximise sales revenue through up selling, wine plan and events- Ensure flow of goods (order, inventory, presentation)- Exceed customer expectations through ascertaining their needs using; open questions, using their purchase history, building relationships, offering tastings from the table and actively listening

Bodegas Emilio Moro
May 2017 - Oct 2017Marketing Assistent und Community Manager Bodegas Cepa 21Abschluss eines MBA mit 6 Monaten Praktikum in der Marketing- und Kommunikationsabteilung.Kommunikation: Bewertung und Initialisierung der nationalen und internationalen Promotionen der DO Ribera del Duero. Überwachung der internen Publikationen (Web, Soziale Medien…), und Nachrichten in den Medien. Koordination und Verwaltung der sozialen Medien der Bodegas Cepa 21. Entwicklung und Ausführung von Zielen und Strategien, Erstellung von Inhalten und Überwachung von Likes, Kommentaren und Interaktion. Marketing und internationale Kommunikation: Strategieerstellung für den internationalen Markt, insbesondere für die USA, Marktforschung der Märkte und der Konsumenten, Identifikation der Influencer, Journalisten und Blogger in Bezug auf die Welt des Weines. Versand von Weinproben an Werbeunternehmen, um Bewertungen zu erhalten. Unterstützung des Managements und anderen Abteilungen bei der Organisation von Veranstaltungen.Übersetzungen: Übersetzung des Inhalts der Webseite, Verkostungsnotizen, Veröffentlichung der sozialen Netzwerke und Pressemitteilungen, auf Englisch und Deutsch Show less

PSOMM WINES
Feb 2018 - nowOwnerHelping restaurants on the Costa del Sol sell more wine and manage their wine program more effectivelyWine Distributor of organic and natural winesWine Events and TastingsSetting up wine programTraining of staff

Seahorse Apartments
Jan 2019 - nowOwnerSeahorse Apartments provides rental services for owners of apartments in the Estepona / Marbella area. We offer comfortable and modern holiday apartments in Estepona with all amenities to provide guests with a memorable holiday experience throughout their stay in the Costa del Sol. Currently we have two properties under management, one 3 bedroom 2 bathroom apartment in the City Center of Estepona and the other one 2 bedroom 2 baths in the Selwo area between Marbella and Estepona.

Roca Viva Wines
Feb 2021 - nowCo-FounderA micro winery from Andalucia producing clean and precise natural wines from different Terroirs in Andalucia from autoctonous grapes, each with its own character while focusing on environmental responsibility towards vineyards, soils and its people.
Licenses & Certifications

Certified Beer Sommelier
Doemens Brew Academy
Certified Sommelier (CMS)
The Court of Master Sommeliers
Languages
- enEnglish
- geGerman
- frFrench
- spSpanish
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