Alyssa Mau Froehlich

Experience

• 

  PepsiCo

  Feb 2012 - Jul 2015

  Coached and developed 8 frontline sales employees in the small format channel with over 1,800 accounts and a volume of 1.2 million cases.Increased prior year volume by strategically implementing customer contracts and aquiring exclusive partners. Sold a diverse portfolio of beverage products in the convenience channel, managing the partnership with over 100 customers.Increased prior year sales by selling innovation, executing promotions, and aquiring new contracted customers.

  • Sales District Leader

    Jan 2013 - Jul 2015

  • Pre-Sell Account Manager

    Feb 2012 - Sept 2013
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  Lidl US

  Aug 2015 - Sept 2017

  Sales Operations Manager

  Piloted the country opening of Lidl US; ensured success through recruiting, onboarding, and training employees, aligning with regional departments and strategically planning personnel. Drove KPIs including sales volume, write-offs, and personnel costs by promoting best practices, developing the understanding and skills of over 100 team members, and implementing lean business practices.Led a team of 6 district managers and store managers in the first training centers; responsible for the execution of an accelerated supervisor program to develop 80 shift leads for the grand opening. Weniger anzeigen

• 

  Nestlé

  Sept 2018 - Apr 2021

  Nestlé WatersDeveloped the Foodservice channel strategy focusing on pandemic recovery, innovation, pricing and customer support.Collaborated internally with marketing during commercial planning process and developed channel strategy for the Foodservice team.Led cross-function projects including the development of a Foodservice reporting tool. Nestlé USACoached and developed a team of 13 frontline employees leading to a 10% prior year increase in sales dollars; ranked #1 in the Northeast Region for April.Led merchandising initiative by treaining team, coaching in-field and improving the application reporting process.Reinforced the safety culture by upholding policies and monitoring merchandising behavior upholding an injury free team.

  • Channel Development

    Jul 2019 - Apr 2021

  • District Sales Leader

    Sept 2018 - Jul 2019
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  BlueTriton Brands

  Apr 2021 - Jan 2023

  Formerly Nestlé Waters - Private Equity BuyoutManaged the parnership with convenience stores in the North East worth $13M in annual sales.Negotiated 2023 customer contracts including the pricing, promotions, innovation and placement of product. Formerly Nestlé WatersDeveloped the Pharmacy channel strategy focusing on new routes-to-market, innovation, display and shopper programming.Collaborated internally with marketing during commercial planning process and developed channel strategy for Pharmacy and Value channels.Led cross-function projects including the development of a value channel specific product, representing an $8M annual sales opportunity.

  • Senior Account Manager

    Nov 2022 - Jan 2023

  • Channel Development Manager

    Apr 2021 - Nov 2022
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  Nestlé Professional

  Jan 2023 - now

  Key Account Manager

  Responsible for selling and executing the We Proudly Serve Starbucks program with hotel, travel and leisure customers in Germany.