Bryan Gray

Experience

• 

  Tobago Information Technology Limited

  Jan 2008 - Jan 2011

  IT Tutor
• 

  Ministry of Sport and Community Development

  Jan 2011 - Jan 2014

  Content Manager

  • Developed and implemented concepts, standards and policies for the operation and development of the website.• Responsible for the management of the Ministry’s website and intranet.

• 

  Division of Education, Youth Affairs and Sport

  Jul 2014 - Sept 2019

  Webmaster

  • Updated site content and structure in coordination with key departments in the Division• Reviewed website analytics to evaluate content effectiveness.

• 

  TTAL - Tobago Tourism Agency Limited

  Sept 2019 - now

  Manages the Tobago Tourism Agency's content-related assets and communicates the destination’s brand in a positive and authentic way that will attract today’s modern, hyper-connected buyers to Tobago.• Devised and implemented data driven strategies for domestic and international marketingcampaigns based on digital platforms’ analytics.• Boosted website visitors by over 600% in 2021 via ad campaigns in collaboration withdestination partners in Canada, UK and Germany.• Increased YoY organic traffic CTR to the Tobago Beyond by 30% via improved SEO methods. Show less

  • Manager, Market Intelligence & Insights

    Dec 2022 - now

  • Digital Marketing Specialist

    Sept 2019 - Nov 2022