Bhavya Gupta

Experience

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  Lava International Limited

  Apr 2018 - Jun 2018

  Summer Intern

  Led a pilot project for consumer financing of Lava phones across 6 retail outlets in U.P., aiming to convert feature phone users to smartphones. Tracked progress across 3 zones, identified areas for improvement, and recommended strategies to enhance customer value and increase Lava’s market share in the smartphone segment.

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  Aditya Birla Fashion and Retail Ltd.

  Jun 2019 - Jun 2022

  Led CRM and marketing strategies for the Louis Philippe brand, increasing repeat business and driving a rise in repeat purchases through 150+ personalized customer journeys. Managed a loyalty program for the brand, boosting engagement. Spearheaded cross-category campaigns across 450+ stores and e-commerce platforms, enhancing upselling and cross-selling. Monitored key KPIs like ABS, ABV, and loyalty metrics, ensuring financial health, while collaborating with vendors and internal teams to optimize campaign effectiveness using advanced analytics. Show less

  • Customer Relationship Management Lead

    Apr 2020 - Jun 2022

  • Management Trainee

    Jun 2019 - Apr 2020
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  IBO (Ebo Mart Private Limited)

  Jun 2022 - Feb 2023

  Customer Engagement & Digital Marketing Manager

  Developed and executed growth and retention marketing strategies for B2C and B2B segments, achieving an increase in customer retention. Led omnichannel campaigns across WhatsApp, SMS, and Push notifications, boosting conversion rates through personalized marketing journeys. Drove an uplift in abandoned cart conversions and improved add-to-cart-to-order rates. Spearheaded organic growth strategies through SEO/ASO, resulting in a improvement in keyword rankings and a monthly growth in website traffic. Show less

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  Enrich

  Feb 2023 - Sept 2024

  Product and Marketing Manager

  Led the development and implementation of innovative systems, including a POS solution for 100+ salons and a customer-facing retail app, while executing omnichannel marketing strategies to enhance engagement, retention, and winback. Managed multi-channel campaigns (SMS, WhatsApp, In-App, Push Notifications), boosting repeat business and reducing churn. Spearheaded customer journey optimizations, market research, and campaign development, improving CTR and NPS, while collaborating with cross-functional teams to drive impactful marketing and customer service initiatives. Show less

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  WebEngage

  Sept 2024 - now

  Senior Growth Consultant