Lesley Landwehr

Experience

• 

  Transylvania University

  Sept 2013 - May 2017

  • Worked closely with the Associate Director and Assistant Director in preparing, organizing, and overseeing the Resident Advisor selection process• Led and managed three full-time Resident Advisors and two part-time Resident Advisors that were collectively responsible for over 250 residents• Coordinated and participated in rotating administrative on-call duty schedule, including managing crisis interventions and supporting on-duty personnel• Conducted bi-weekly meetings for staff development, goal setting, and discussion of departmental issues• Conducted bi-weekly one-on-ones with each Resident Advisor, supporting and encouraging the development of specific goals and objectives• Assisted Resident Advisors in developing functional roommate relationships and mediating conflicts • Educated Resident Advisors and residents about services and resources within, and outside of, the university• Demonstrated sensitivity to the needs and concerns of a diverse student population in three separate and distinct living environments• Provided leadership and direction for the orientation and adjustment of students with special needs, such as first-year, transfer, international, and differently-abled students Show less • Trained on all aspects of residence life including community development, first aid, educational and social programming development, and emergency response• Served as a resource for residents seeking health/emergency services as well as opportunities offered by the university and the greater Lexington community• Educated residents about campus regulations and policies• Enforced all campus regulations and policies• Encouraged and advised residents about personal and social adjustments to residential life• Monitored residents and reported any concerns to Residence Life administrators while simultaneously maintaining confidentiality• Performed scheduled residence hall security checks in order to address maintenance issues and policy violations• Documented information and incident reports, weekly reports, nightly logs, and maintenance requests • Aided in the planning, marketing, and developing of events that facilitate community building including campus social events Show less

  • Area Coordinator

    May 2016 - May 2017

  • Resident Advisor

    Jul 2014 - Aug 2016

  • Student Digital Media Consultant

    Sept 2013 - Aug 2015
• 

  Pure Dental Brands

  Jan 2016 - Dec 2018

  • Actively participated in the development and execution of comprehensive digital campaigns for 60+ dental practices in areas such as website design, analytics, SEM, SEO, and SMM• Directed local marketing activities and helped establish best practices for growing and driving community engagement• Managed marketing vendors, including performance tracking and budgeting• Created learning and communication plans to support company-wide culture-based initiatives including newsletters, promotional gift baskets, and training modules• Prepared technical and conceptual graphics, charts, and flowcharts for use in presentations, proposals, and reports Show less • Supported VP of Marketing in evaluating and establishing marketing plans and strategies by tracking and analyzing KPIs and forecasts, setting objectives, planning and organizing promotional presentations, and updating content and advertising calendars• Planned, executed, and tracked departmental programs including email, event, social media, content, and digital advertising efforts• Developed concepts, graphics, and layouts for print and digital efforts including social ads, patient brochures, employee training modules, and practice websites• Created, proofread, and edited content for various marketing channels, ensuring consistent tone and voice Show less

  • Marketing Manager

    Nov 2017 - Dec 2018

  • Digital Marketing & Communications Coordinator

    Jan 2016 - Nov 2017
• 

  Harris + Ward

  Dec 2018 - Dec 2021

  • Strategized and led complex, multi-channel marketing campaigns from ideation to execution to support awareness, growth, inbound, and retention strategies for 70+ client accounts• Designed and produced presentations, technical and conceptual web graphics, and general marketing materials in support of print and digital advertising efforts• Oversaw and grew the marketing department, identifying revenue opportunities within our established client base and managing consistent growth by assisting with the procurement of new accounts• Created, maintained, and conducted analysis across multiple platforms such as Google Analytics, Google Ads, Google Search Console, to extract key insights for future campaign development, complete with formal proposals and recommendations on tactics• Evaluated and optimized current and future marketing technology stack solutions including Monday.com, Calendly, Google Analytics, Google Tag Manager, Semrush, and Hubspot• Developed departmental onboarding, continuing education initiatives, and operational directives for new members of the department• Conducted evaluations for the department, providing feedback on each team member’s performance in relation to their assigned roles and responsibilities• Served as system owner and administrator for the Company’s workflow OS, including integration and maintenance; automation setup, governance, and documentation; and system architecture Show less • Developed and executed digital and print marketing collateral including web pages, presentations, programming collateral, signage, internal communication, and newsletters• Identified usability and feature enhancements to client websites and coordinated necessary revisions with a team of designers and developers• Performed continuous site auditing to recommend scalable on-site optimizations based on client objectives for new and existing lead generation initiatives• Owned daily & weekly monitoring of client performance, weekly/monthly roadmap, and delivery of ad-hoc reporting in the areas of SEO and SEM Show less

  • Marketing Director

    Jan 2021 - Dec 2021

  • Digital Marketing Manager

    Dec 2018 - Jan 2021
• 

  Specialty Dental Brands

  Nov 2019 - Mar 2020

  Instructional Designer

  • Assessed training needs through surveys, interviews with employees, or consultations with managers• Designed and created training manuals, online learning modules, and course materials• Outlined and created recorded multi-modal training videos• Facilitated the organization and set up of corporate learning management system• Led routine reviews of deliverables and implement feedback as needed• Trained internal point of contact on how to deliver learning materials

• 

  Helium SEO

  Dec 2021 - Feb 2023

  Senior Account Manager

  • Serve as a liaison between internal resource departments and client brands, acting as a conduit forclient success by facilitating constant communication between the client and the project andengineering teams• Manage company and client resources judiciously to promote internal and external customersatisfaction and efficiency• Conduct research to identify underperforming areas of client campaigns and top optimizationopportunities to drive process improvement and prepare action plans and reports that may be neededto i ncrease efficient utilization of resources• Measure the effectiveness of client campaigns against target metrics/objectives and make ongoingadjustments to strategy to support evolving client needs• Maintain and grow existing client base through the identification of unmet user needs and theimplementation of new offerings, services, or resources• Understand and articulate overall program strategy, objectives, measurement strategy, and relevantresults for projects and programs• Set clear expectations for tasks and deliverables, communicate clearly, and provide propermaterials/documentation when necessary Show less

• 

  Geonetric

  Feb 2023 - now

  Senior Project Manager