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Arya S.

Arya S.

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location of Arya S.New York City Metropolitan Area

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  • Timeline

  • About me

    Aspiring Marketing Analyst | Market Research Analyst | Marketing Specialist | Former Solution Specialist at Saint-Gobain | Former Business Development Professional | MS in Marketing Analytics | MBA in Marketing

  • Education

    • Savitribai Phule Pune University

      2019 - 2021
      Master of Business Administration - MBA Marketing 3.8 GPA

      Throughout my MBA program, I gained a comprehensive understanding of marketing principles and strategies through coursework that covered key topics such as Marketing Management, Consumer Behavior, and Market Research. I developed expertise in both qualitative and quantitative research methods, enhancing my ability to analyze markets and consumer trends effectively.Additionally, I delved into specialized areas such as B2B Marketing, Service Marketing, and Strategic Management, allowing… Show more Throughout my MBA program, I gained a comprehensive understanding of marketing principles and strategies through coursework that covered key topics such as Marketing Management, Consumer Behavior, and Market Research. I developed expertise in both qualitative and quantitative research methods, enhancing my ability to analyze markets and consumer trends effectively.Additionally, I delved into specialized areas such as B2B Marketing, Service Marketing, and Strategic Management, allowing me to approach marketing challenges from a strategic perspective and apply data-driven solutions. My academic experience has equipped me with the tools to navigate complex marketing landscapes and drive business growth. Show less

    • Pace University

      2024 - 2026
      Master of Science - MS Marketing Analytics

      In this course I will be diving deep into the world of data-driven marketing strategies. My coursework covers a range of subjects, including:Visual & Business Analytics : Analyzing data and presenting insights through visual tools to support strategic business decisionsMarket Research: Understanding consumer needs and market trendsPredictive Analysis: Leveraging data to forecast future marketing outcomesDigital Marketing: Crafting strategies to excel in the digital… Show more In this course I will be diving deep into the world of data-driven marketing strategies. My coursework covers a range of subjects, including:Visual & Business Analytics : Analyzing data and presenting insights through visual tools to support strategic business decisionsMarket Research: Understanding consumer needs and market trendsPredictive Analysis: Leveraging data to forecast future marketing outcomesDigital Marketing: Crafting strategies to excel in the digital landscapeCustomer Intelligence: Gaining insights into customer behavior and preferencesCustomer Relationship Management (CRM): Building and maintaining strong customer relationshipsValue Creation: Identifying and delivering value in the competitive global marketNew Product and Service Planning and Development: Innovating and developing offerings that meet market needs and drive business growth and more subjects like Interactive and Direct Marketing,Data Science, Consumer behavior, Database Management System, etc. Show less

    • Savitribai Phule Pune University

      2016 - 2019
      Bachelor of Business Administration - BBA Computer Applications

      Bachelor of Business Administration (BBA) in Computer ApplicationsCoursework focused on key areas of computer science and business applications, including Database Management Systems (DBMS), C Programming, Computer Networking, Java, .NET Programming, and Enterprise Resource Planning (ERP). RDBMS, E-Commerce concept, Business Communication.This program provided a strong foundation in both technical skills and business acumen, preparing me to apply technology-driven solutions in a… Show more Bachelor of Business Administration (BBA) in Computer ApplicationsCoursework focused on key areas of computer science and business applications, including Database Management Systems (DBMS), C Programming, Computer Networking, Java, .NET Programming, and Enterprise Resource Planning (ERP). RDBMS, E-Commerce concept, Business Communication.This program provided a strong foundation in both technical skills and business acumen, preparing me to apply technology-driven solutions in a business environment. Show less

  • Experience

    • Stanza Living

      Aug 2020 - Aug 2022

      As a Sales and Revenue Planning Strategist at Stanza Living, I lead campaigns to grow the business, increase revenue, and boost brand awareness in the competitive real estate market.Key Responsibilities: •Develop sales and revenue strategies for busy and slow seasons, targeting both business and individual clients. •Conduct market research to find rental spaces, analyze their strengths, and assess competitors to guide decision-making. •Run lead generation campaigns using online platforms (Instagram, Facebook) and offline methods (promoters, hoardings, leaflets) to increase brand visibility and attract customers.•Create and manage social media campaigns (Facebook, Instagram) to raise brand awareness, drive engagement, and encourage customer conversions.•Build and maintain partnerships with companies and educational institutions to establish business-to-business (B2B) collaborations using company-operated real estate models. Established 1 B2B deal.•Engage with customers to ensure excellent service, build strong relationships, and encourage repeat business and brand loyalty. Show less - Market Research & Analysis: Conducted comprehensive research on industry trends, customer preferences, and competitor activities in the co-living and real estate sectors, enhancing campaign strategies and market positioning.- Customer Insights: Designed and deployed over 100 surveys and conducted 20+ qualitative interviews, identifying three key market segments and deriving five actionable recommendations.- Strategic Collaboration: Partnered with the marketing team to support new campaign launches, assess performance metrics, and evaluate market expansion opportunities, including pricing, amenities, and customer acquisition strategies. Show less

      • Integrated Marketing & Research Specialist

        Dec 2020 - Aug 2022

      • Market Research Intern

        Aug 2020 - Nov 2020

    • Saint-Gobain India Private Limited - Glass Business

      Aug 2022 - Oct 2023
      Marketing Strategy & Channel Partnerships Specialist

      At Saint-Gobain, I led efforts to build strong relationships with influencers, helping to grow the business, boost sales by 40%, and improve customer experiences.Key Responsibilities: • Build and maintain connections with influencers like interior designers, architects, kitchen studios, and sanitaryware stores to increase brand awareness and generate leads. Onboarded over 150 diverse influencers and stakeholders•Look for opportunities to connect with customers through different channels and create new strategies to grow the market and increase sales.•Act as the main contact for customers, guiding them from initial interest to final purchase, ensuring a smooth experience and quickly handling any issues that arise. •Conduct detailed market research to study competitors and identify unique selling points, helping to make better decisions and stay competitive. Show less

  • Licenses & Certifications