Marion Lexcellent

Experience

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  4L Trophy Coordination

  Sept 2016 - Dec 2018

  Press Relationship Manager

  • Event management —member of the logistics team on the Raid 4L Trophy• Communication & Public Relations —supporting the Desertour Media team in diverse writing activities [press releases, crew portraits, occasional articles]

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  3M

  May 2017 - Jul 2017

  Marketing Assistant

  • Operational marketing —focus group, product comparison, product launch campaign, competitive analysis

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  Selency

  Sept 2018 - Feb 2019

  Customer Happiness Manager

  • Customer management —gaining customer's loyaly [gifts, events], operation control, online support to the sellers and customers• Litigation & Negociation management

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  Business Table

  Mar 2019 - Aug 2019

  Product Marketing Manager Assistant

  Right arm of the Product Manager• Operational marketing —product sheet creation and account's follow-up• Communication —writing newsletters• Process optimization —database creation, website content management, tools implementation

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  Henkel

  Jun 2020 - May 2021

  Product: Laundry detergent• Brand & Product management —international Brand Management and Trade Marketing in the sector of FMCG, in the Laundry & HomeCare department• Operational marketing —marketing mix to give support to the relaunch of thirty products [contacts with many departments and stakeholders, artworks & POS design, displays and copacks/promotion plan etc.] and the launch of four innovations• Data management —analysis and evaluation of the market data and competitor monitoring on Nielsen; complete analysis of competing brands [assortments, retailers, price, market share, promotion etc.] and complete analysis of Henkel brands [NES, rotation, pricing evolution, market share, sales etc.]• Stakeholders management —strong contacts with other departments [sales, planning, trade marketing] and external partners [headquarter, PR agency, promotion & advertising agencies]• Digital marketing —close collaboration and support with the Brand Manager in [digital] media activities [website content management, influencer campaign, newsletters] and point of sales activations Show less

  • Junior Brand Manager Le Chat

    Dec 2020 - May 2021

  • Assistant Brand Manager Persil & Dixan

    Jun 2020 - Dec 2020
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  GSK

  May 2021 - Sept 2022

  Execution & Communication Manager

  Product: COVID 19 and Flu mRNA Vaccines [via Intys Consulting] • Project management —overall coordination and project planning of the Strategic Brand Plan in partnership of cross-functional teams• Event management —lead of virtual medical events [congresses, internal meeting, training] coordination on technical and interactive aspects• Stakeholders management —accountable for the engagement of external agencies [creative, comms, IT] related to the above activities/events including interface with Procurement• Process optimization —ensuring appropriate operational standards and processes are applied & establishment of best practices across franchises, optimization of the ways of working• Data management —kPIs monitoring and market metrics analysis• Budget management —define, follow-up and optimize the brand budget throughout the year [500K USD]• Content management —overseeing content creation and ensuring timely delivery [videos, interviews, slide decks, podcast, etc.]• Project & Event coordination —leading and supporting Vaccine Virtual Days, a 2-days medical virtual event designed to provide education and exchange on the latest knowledge and information on relevant topics around adult immunisation [30 experts presenting, 8000 participants] Show less

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  Dreem

  Sept 2022 - Sept 2023

  Marketing Manager

  Product: Dreem Health, Dreem's online digital sleep clinic• Brand strategy —brand plan creation & KPIs set up• Project management —operational marketing to support strategic objectives [FAQ, brand book, emailing campaign, website content/SEO, Google/FB Ads]• Event management —responsible for the identification and participation in various medical events [congresses, trade-shows, conferences]• Communication & Public Relations —lead social media efforts & online presence and oversee relationship with the media & external stakeholders• Brand activation —manage content marketing creation [banners, leaflets, corporate presentation] Show less

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  Dsm-firmenich

  Jan 2024 - now

  Marketing Specialist & Trade-Show Support

  Product: Fabric Care category, Regional Consumers Brands• Market monitoring —understand the fabric care categories [dynamics, brands & products activity] to identify market trends and opportunities​• Marketing & Strategic development —contribute to monitor the category strategy implementation and help generate ideas to open up opportunities ​• Presentation skills —elaborate client presentations leveraging our value proposal in collaboration with sales and fragrance evaluation teams• Content management—develop the marketing material for pro-active initiatives and adapt the material according to client's needs​• Event management —lead of events [congresses, internal meeting] coordination on technical and interactive aspects• People management —management of an intern Show less