Kendyl L.

Experience

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  Brilliance Publishing

  Jun 2012 - Aug 2012

  Digital Intern

  Brilliance Publishing is an Amazon.com company- Increased engagement by 30% among target audiences by managing complex and cross-functional projects throughout the entire project lifecycle and measuring results.- Conveyed confidence, clarity, and transparency in communications with company leaders through leading strategy meetings.- Conducted social media audits of competitors to provide insight on current best practices regarding digital marketing projects, contributing to the creation of marketing strategies based on business objectives. Show less

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  Michigan State University Upward Bound

  Sept 2015 - May 2016

  Webpage and Newsletter Intern

  - Curated and digitized an exhibit for Upward Bound’s 50th Anniversary event in collaboration with the University and other program staff.- Ensured marketing plan alignment regarding landing pages, logo design, brochures, and newsletters to promote 50th anniversary activities.- Redesigned the official website by deeply understanding the target audience’s needs and advocating for alignment with online University brand standards.- Wrote copy for the website and newsletters for internal and external communications.- Designed graphics utilizing Adobe Creative Suite to create newsletters, invites, and communication documents. Show less

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  Freelance

  Aug 2016 - Mar 2018

  Digital Marketing Specialist and Copywriter

  - Wrote website copy, social media posts, and online ads that improved SEO and increased client’s conversion rate for 3 distinct brands (an author, a sporting goods company, and a vacation rental property).- Designed engaging graphics utilizing Adobe Illustrator, Photoshop, Lightroom, and InDesign for websites, social media posts, and online ads that increased client’s conversion rate.- Designed websites to establish client brands and customer trust.

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  Garrison Dental Solutions

  Aug 2016 - Apr 2024

  - Produced educational and promotional content on YouTube including a catalog of 270+ gated content/unlisted videos and 145+ public videos garnering 1,378,000+ views.- Managed webinar program generating 160+ webinar courses, 125,000+ registrations, 51,000+ live attendees, 33,500+ unique registrants, 17,000+ international registrants, 7,000+ prospect registrants, registrants from 130+ countries.- Boosted online sales by 22% from $3.36M to $4.09M during 2023 by analyzing market trend data to optimize digital and advertising campaigns. - Improved email campaign performance by 80% within 1 month, generating an $85k revenue increase, through maximizing brand visibility and engagement with our target audience. - Increased customer acquisition by 49% in 2023, gaining roughly 33,000 more active customers, through digital marketing strategies and campaigns (paid and organic search, email, social media, display ads, and direct mail). Show less - Increased Instagram followers by 58% from 7,500 to 11,850 during 2021 through creative content strategy and execution for a major healthcare company. - Grew website traffic by 18%, from 197k visitors to 234k during 2021, through website optimization strategies and using best practices for SEO, lead generation, and customer experience. - Developed an industry-leading healthcare webinar program, clearly defining program KPIs and SOPs, resulting in 125,000 registrations, 6,000 prospect leads, and 1,800 sales from 130+ countries. - Curated social influencer PR packages and managed a social influencer program of 25+ clinicians.- Edited copy for product catalogs, brochures, inserts, emails, and direct mail. Show less - Inspired trust and confidence through effective communication with key external partners, including brand ambassadors and influencers, customers, and vendors, leading to 281% revenue growth during 2017 for a multi-million-dollar profit company. - Worked cross functionally with sales and engineering stakeholders to create all customer facing marketing materials (brochures, email drip campaigns, video demonstrations, etc.) and to leverage customer feedback, effectively identifying areas of opportunity for product development, leading to the launch of 6 new products. - Actively fostered creative problem-solving, critical thinking, active listening, persuasive communication, project management, and presentation skills through continuous learning opportunities.- Managed quoting process and awarded monthly direct mail activities. Show less - Implemented ways to increase open rates and conversions for email campaigns with effective copywriting (increasing revenue by 900% on average for a multi-million dollar profit company).- Worked independently and collaboratively to prioritize and drive forward multiple direct marketing projects including direct mail campaigns, email nurture campaigns, social media influencer campaigns, and digital ad campaigns. - Strategically executed marketing activities, including internal marketing, advertising, collateral development, digital marketing, content creation/assessment, reporting to the Director of Marketing. - Collected customer feedback from product satisfaction, customer satisfaction, and prototype testing surveys and utilized the feedback to create strategic business plans for improvement in areas of digital and educational programs. Show less

  • Digital Media Manager

    Jan 2022 - Apr 2024

  • Marketing Specialist

    Jan 2019 - Dec 2021

  • Marketing Assistant

    Jan 2017 - Dec 2018

  • Digital Marketing Intern

    Aug 2016 - Dec 2016
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  Cerulean Stag, LLC

  May 2024 - now

  Owner and Marketing Strategist

  -Operates 2 e-commerce sites with 30+ unique SKUs.-Writes for SEO best practices to generate revenue growth.-Develops creative products to sell B2C.