Shantanu Kurup

Education

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  S.K. Somaiya College of Arts, Science and Commerce

  2010 - 2013

  Bachelor's degree Bachelor of Commerce Financial Markets (BFM) A
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  International College of Financial Planning

  2013 - 2015

  Postgraduate Degree Financial Analysis
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  V.G. Vaze College of Arts, Science And Commerce

  2008 - 2010

  High School Commerce B+
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  Fatima High School

  2001 - 2008
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  Kraftshala

  2021 - 2022

  INDUSTRYCreds™ Certification in the Professional Brand Management In The Digital Age Program Marketing

  Brand Project: LEGO• Selected amongst 200 working professionals pan-India for the INDUSTRYCreds™ certification by Kraftshala• Completed ~150+ hours of training across 20 weeks, including Research, creating Brand Campaign and planning media budgets and social media strategy for LEGO• Designed an end-to-end brand campaign for the brand including 30+ hours of market research for understanding the category, identifying consumer triggers and barriers, making consumer personas and… Show more Brand Project: LEGO• Selected amongst 200 working professionals pan-India for the INDUSTRYCreds™ certification by Kraftshala• Completed ~150+ hours of training across 20 weeks, including Research, creating Brand Campaign and planning media budgets and social media strategy for LEGO• Designed an end-to-end brand campaign for the brand including 30+ hours of market research for understanding the category, identifying consumer triggers and barriers, making consumer personas and narrowing down on the consumer insights and finally concept testing to narrow down on the campaign idea• Designed the pillars for the brand’s personality and purpose for ensuring consistency in tonality and execution• Tools / Frameworks: Keyword Research, Google Analytics, Brand Opportunity Framework, Targeting Matrix, Insight Generation Toolkit, Concept Creation Toolkit Show less