Shantanu Kurup

Shantanu Kurup

Co-Founder

Followers of Shantanu Kurup571 followers
location of Shantanu KurupMumbai, Maharashtra, India

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  • Timeline

  • About me

    Stripping the Complex Jargons of Finance through Engaging Writing

  • Education

    • S.K. Somaiya College of Arts, Science and Commerce

      2010 - 2013
      Bachelor's degree Bachelor of Commerce Financial Markets (BFM) A
    • International College of Financial Planning

      2013 - 2015
      Postgraduate Degree Financial Analysis
    • V.G. Vaze College of Arts, Science And Commerce

      2008 - 2010
      High School Commerce B+
    • Fatima High School

      2001 - 2008
    • Kraftshala

      2021 - 2022
      INDUSTRYCreds™ Certification in the Professional Brand Management In The Digital Age Program Marketing

      Brand Project: LEGO• Selected amongst 200 working professionals pan-India for the INDUSTRYCreds™ certification by Kraftshala• Completed ~150+ hours of training across 20 weeks, including Research, creating Brand Campaign and planning media budgets and social media strategy for LEGO• Designed an end-to-end brand campaign for the brand including 30+ hours of market research for understanding the category, identifying consumer triggers and barriers, making consumer personas and… Show more Brand Project: LEGO• Selected amongst 200 working professionals pan-India for the INDUSTRYCreds™ certification by Kraftshala• Completed ~150+ hours of training across 20 weeks, including Research, creating Brand Campaign and planning media budgets and social media strategy for LEGO• Designed an end-to-end brand campaign for the brand including 30+ hours of market research for understanding the category, identifying consumer triggers and barriers, making consumer personas and narrowing down on the consumer insights and finally concept testing to narrow down on the campaign idea• Designed the pillars for the brand’s personality and purpose for ensuring consistency in tonality and execution• Tools / Frameworks: Keyword Research, Google Analytics, Brand Opportunity Framework, Targeting Matrix, Insight Generation Toolkit, Concept Creation Toolkit Show less

  • Experience

    • Investor Forum - Investing is Interesting

      Sept 2012 - Apr 2013
      Co-Founder
    • Emkay Global Financial Services Ltd

      Aug 2014 - Oct 2014
      Private Wealth Management Intern
    • EY

      Dec 2016 - Jan 2018
      Tax Analyst
    • Self-employed

      Mar 2018 - Jul 2019
      Freelance Writer
    • ICICI Prudential AMC Ltd

      Sept 2019 - Nov 2020
      Assistant Manager
    • IndiaBonds

      Jan 2023 - now
      Content Strategist
  • Licenses & Certifications

    • INDUSTRYCreds™ Certification

      Kraftshala
      Jun 2022
      View certificate certificate
    • NISM-Series-XXII: Fixed Income Securities Certification Examination

      National Institute of Securities Markets (NISM)
      Jun 2024