Alessandro Palmieri

Account Executive

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Barcelona, Catalonia, Spain

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Timeline
About me
Business Development Manager @Amazon
Education
- King's College London
  2022 -
  Master of Science - MSc Marketing
  Main modules:• Consumer Behaviour • Marketing Strategy and Planning • Marketing Theory and Practice • Research in Marketing • Digital Marketing • Marketing Analytics • Services in Marketing • International Marketing• B2B Marketing• Brand Management • Sustainability and Ethics • Marketing Communications
- Università IULM
  2018 - 2021
  Bachelor's degree Public Relations and Corporate Communication
  Thesis topic: "Data Analysis: an indispensable new resource for creative advertising"
- UC Leuven-Limburg
  2019 - 2020
  Bachelor's degree Business Management - Marketing
  Erasmus+ (International Student Exchange Program)Study plan with different assignments for each exam:• CRM (with the use of Microsoft Dynamics NAV)• Marketing Management (design a customized strategy for KRIKET, a company that produces protein bars made out of crickets)• Market Research (set up a questionnaire from scratch, with the use of SPSS)• International Strategic Marketing (Design a customized strategy to launch the famous Belgian brand Lotus on the Indian… Show more Erasmus+ (International Student Exchange Program)Study plan with different assignments for each exam:• CRM (with the use of Microsoft Dynamics NAV)• Marketing Management (design a customized strategy for KRIKET, a company that produces protein bars made out of crickets)• Market Research (set up a questionnaire from scratch, with the use of SPSS)• International Strategic Marketing (Design a customized strategy to launch the famous Belgian brand Lotus on the Indian biscuits market)• Multimedia for Marketers (Re-brand of a company starting from the logo, with the use of Illustrator and Photoshop to create graphics and mockups, till the realization of a Social Media Strategy)• Marketing• Consumer Behaviour (Analyze a physical shop in order to establish a strategy to attract customers)• Communication Management Show less
Experience
- Wunderman Thompson
  Jan 2020 - Jun 2021
  Account Executive
  Clients: Rolex, Campari Group, Mylan, Banca Popolare Pugliese.• Supervising and managing of production phases from scratch to on-air of ATL, BTL and DIGITAL advertising campaigns• Supervising and managing of workflow with Copywriters, Art Directors and Strategic Planners • Managing day-by-day requests from clients, organizing internal resources ad hoc for the project• Setting up competitive analysis of the sector by consulting advertising archives and databases• Managing the budget set by the client Show less
- M&C SAATCHI Europe
  Jun 2021 - Mar 2022
  Account Executive
  Main Client: Genertel (Generali Group)• Built relationships with clients and third parties, on a daily basis.• Developed integrated advertising campaigns: television, radio, print, digital and social media.• Coordinated photo and video shootings with external suppliers.• Collaborated with cross-functional teams to develop effective creative materials such as copywriting, graphic design, video production and media strategy.• Analyzed market trends, competitors, and target audiences to identify potential opportunities for growth. Show less
- Amazon
  Mar 2022 - now
  • Managing a Portfolio of Growth advertisers of over 20M€/year. Budget planning, revenue forecasting, product adoption and avoiding churn• Pitching, upselling & cross-selling to B & C Levels, while maintaining sales pipeline hygiene & consistently overachieving quarterly revenue targets• Cold Calling/Onboarding of Amazon's Seller Partners and related optimization of their CPC ads campaigns• Ownership of client’s advertising related activities on Amazon - selling and product adoption of Ads solutions (Sponsored Ads, DSP, Twitch)• Agency relationships and coordination with internal supporting teams, revenue forecast, and pipeline management• Drive internal and external projects• Hiring, mentoring and training of new hires to let them succeed during the ramp-up period Show less
  - Business Development Manager
    Jun 2024 - now
  - Sr. Ads Account Manager
    Jul 2023 - Jun 2024
  - Ads Account Manager
    Mar 2022 - Jul 2023
Licenses & Certifications
- Making Great Hiring Decisions
  Amazon
  Oct 2023
- Member
  Nova
  Jul 2023
  View certificate
- IELTS - 7.0 (C1)
  British Council
  Jul 2021
- EIPASS 7 Modules
  EIPASS | European Informatics Passport
  Jan 2018
Volunteer Experience
- International Volunteer
  Issued by Lions Clubs International on Jan 2016
  Associated with Alessandro Palmieri