Laura Copeland (nee Morris)

Experience

• 

  Avon

  Jul 2013 - Mar 2015

  Developed and drove productive segment growth strategy and all NPD for Nail Colour, Nail Care and Quarterly Trend Collections for EMEA. Plus University Placement Year.

  • Assistant Brand Manager - Cosmetics

    Mar 2014 - Mar 2015

  • Brand Marketing Category Coordinator - Cosmetics

    Jul 2013 - Mar 2014
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  KMI Brands Ltd

  Mar 2015 - Jun 2017

  Developed and managed brand plans and product developments, driving the strategic direction of the exclusive Ted Baker license of Toiletries, Beauty and Seasonal Gifting categories in Boots globally. Developed and managed brand plans and product developments, contributing to the strategic direction of the exclusive Ted Baker license across Toiletries, Fine Fragrance and Seasonal Gifting categories.

  • Brand Manager - Ted Baker Boots Beauty License

    Feb 2017 - Jun 2017

  • Assistant Brand Manager - Ted Baker Beauty License

    Mar 2015 - Feb 2017
• 

  Walgreens Boots Alliance

  Jun 2017 - Aug 2018

  Global Brand and Product Manager - Soap & Glory Skincare

  Managed and developed Soap & Glory Skincare brand across all markets (UK and Europe, USA, Gulf, Asia.)Developed the Skincare innovation strategy and 3-year innovation plan. End-to-end management of all NPD.Line management and mentorship of 2 direct reports.

• 

  Philip Kingsley

  Oct 2018 - Feb 2023

  Key point of contact on all Product matters, for the Family, Clinic, internal teams, and external partners.Sustainability champion, spanning packaging and formulation. Product Team leadership.Ownership of lean NPD budget.Plus all Senior Product Manager responsibilities. End-to-end management of all NPD and EPD projects, working with raw material suppliers, contract formulators, contract manufacturers and technical agencies, to develop market leading products which went on to win various industry awards and accreditations. Managed all product testing, including user trials, instrumental tests, and clinical trials, including claims development for products within the hair loss category. Line management of 1 direct report. Played a key role in developing and embedding a new stage gate process, plus ambitious 3-year NPD plan to restore innovation as a key pillar of brand growth. End-to-end management of all NPD, including 92-SKU redesign project. Built and drove all CPAs.Created and deployed engaging toolkits, to ensure all launches were optimised and delivered with consistent, compliant messaging.

  • Head of Product Development (Maternity Cover)

    May 2022 - Feb 2023

  • Senior Product and Innovation Manager

    Jan 2021 - May 2022

  • Innovation Manager

    Oct 2018 - Jan 2021
• 

  NEOM Wellbeing

  May 2023 - now

  Maternity Cover for Head of Product Development

  Senior Product Manager role (ending July 2024) managing end-to-end NPD and EPD within Home Fragrance, Electricals and Bath & Body categories, including natural and organic formulations.Cross-functional leadership of full Brand Refresh project. Included partnering with Technical to vastly improve regulatory compliance; print trials and in-store consumer testing to validate packaging decisions; improvement of sustainability credentials across the portfolio.Line managed 1 direct report, plus mentorship of wider team. Show less