
Jordan Chong
Assistant Manager, eCommerce Application Management

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About me
User Experience Designer at GovTech Singapore and Ministry of Education
Education

General Assembly
2020 - 2020User Experience Design Immersive User Experience DesignA 3-month immersive full time boot camp for empathy research, wire framing, rapid prototyping using Axure RP, Sketch, Figma and Invision, including a pro-bono project engagement with an organisation.

National University of Singapore / NUS
1999 - 2002Bachelor's degree Information Technology
Experience

Singapore Airlines
Jan 2006 - Jan 2012Assistant Manager, eCommerce Application ManagementAs a Planner, IT Strategic Planning+ Performed gap analysis and recommended potential direction and areas for discussion in IT management strategic off-site meeting+ Championed IT innovation initiatives and collaboration with partners+ Monitored latest technology trend and advancement and make recommendation to management for potential implementation opportunities+ Provided technology advisory to whole IT department and business units to help decision making and technology evaluation+ Developed long term partnership with IT market leadersAs a Project Manager, eCommerce Application Management+ Managed service delivery of multi-million Airlines eCommerce Projects+ Oversaw pre/post-implementation of eCommerce components+ Managed verndor performance against KPI and ensure customer satisfaction on the quality and timeline of service delivery+ Reviewed and tested technical solution on IT integration (such as middleware) to eCommerce platformAs a Project Manager, Workforce Transformation+ Implemented and provided post-support for the intranet portal for 7000 cabin crews, 2000 pilots using IBM technologies (e.g. Websphere, WEA, Omnifidn, LDDM, Quickplace)+ Involved in user testing, customisation discussion, web-publishing framework development and conducting content taxonomy workshop+ Managed multiple vendor performance to ensure service delivery on time with quality Show less

GovTech Singapore
Feb 2013 - now+ Designs user-centred experiences by deeply understanding students and teachers needs, partnering across product teams, and leveraging insights to drive impactful and aligned outcomes.+ Elevates UX maturity and consistency by defining principles, integrating disciplines, and driving user-centred, efficient solutions aligned with business goals.+ Drives positive change, empowers collaboration, and leads with resilience to deliver innovative, inclusive products that move teams closer to their vision.+ Leads UX-driven initiatives, mentors future talent, and fosters a culture of growth and excellence across teams and the organisation. Show less As part of a lean, agile product management team, I work with the engineering leads and scrum master+ Help launch new products and see my work in the hands of parents, teachers, students and HQ users, making a real impact in their lives.+ Work closely with the broader UX teams, Product Owners, with frontend and backend engineers, and other internal teams to help deliver exceptional user experiences. + Help diverse teams to shape a coherent product vision by setting up necessary structure, process and environment to work together+ Own the UX end-to-end, the visual design, the interaction design, new feature design all underpinned by usability research Show less As a Digitalisation Planner for Public Sector Transformation and Digitalisation, I+ Assist Chief Digital Strategy Officer and Ministry Family CIO in Ministry's digital transformation journey. + Organise engagement workshops to bring together CEOs, CIOs, and key business partners for defining strategic problems and possibilities to co-create new wave of services to citizens.+ Support CIO to design and share the game plans for digitalisation to senior stakeholders (include Ministers, Permanent Secretaries) and provide regular updates.As a Design Thinking Practitioner, I+ Enjoy conducting empathy research to understand customers in their real-life environment in order to find out their real painpoints and associated "Job to be done" (a term coined by Clayton M. Christensen). + Have successfully conducted multiple rounds of design thinking process which includes redesigning digital services for parents with school-going children in 2016, rethinking citizen needs during death and bereavement (which helps Service Journey and Moments of Life product envisioning) in 2018, and discovering emerging parenting needs to prepare for the next wave of cross-ministry digital transformation in 2019.+ Often volunteered myself to facilitate whole-of-government problem statement defining and service journey workshops within other Ministries.As an Innovation Evangelist, I+ Like to participate in Hackathons or Innovation Challenge Events to push the boundary of using technology to solve real-life problems.+ Led a team in 2016 and received 1st runner up winner at Singapore IBM CogniFest 2016 with an idea of using cognitive technology with chatbot to be a learning assistant, personal helper, path finder and interest explorer for students at different ages. + Partnered with another innovator and received 1st prize at Government Technology Agency's Innovation Challenge 2017 with an idea of using technology to help citizens to do legacy planning in a hassle free manner. Show less
Senior User Experience Designer, Experimental Systems and Technology Lab
Apr 2025 - nowUser Experience Designer, Experimental Systems and Technology Lab
Oct 2020 - Apr 2025Digital Transformation Analyst, CIO office
Feb 2013 - Oct 2020
Licenses & Certifications
- View certificate

Certificate in User Experience
Nielsen Norman GroupAug 2021
Languages
- chChinese
- caCantonese
- enEnglish
- jaJapanese
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