Renata Carinhato

Experience

• 

  Grupo Abril

  Jan 2007 - Jan 2009

  Business Consultant

  - Oversaw Marketing (market research, competitors, marketing plan, product’s performance, communication plan, and advertising) with focus on mobile content and services. Managed a team of 3;- Revitalized product portfolios, updated product designs, researched for new types of products and supported products definition and positioning;- Improved communication campaigns with internet, mobile and magazines media;- Analyzed consumer market, usability studies, and satisfaction of consumers to optimize clients experience;- Increased research groups highlighting the issues, providing conclusions and bringing ideas;- Strengthened projects of new business in interactive services for mobile and market potential and trends;- Contributed to define the next year´s budget;- Elaborated marketing plan and communication, business plan for new projects providig detailed information of product’s performance and growing perspective;- Analyzed and followed sales and audience results weekly;- Interface with finance department, legal, technology and supply. Exibir menos

• 

  Oscar de la Renta (NYC)

  Jan 2010 - Jan 2010

  International Sales

  - Development of a new stock distribution and monitoring of all samples used to disclose the collection;- Management and shipment of all samples ordered by all international clients;- Responsible for all images (photographs taken) of the new collection;- Creation and production of the material used by sales team to promote the collection and its details;- Improved the sales tracking process of all international stores;- Elaboration of an extensive Market Research to elaborate a mailing with prospect new international clients, focusing in the brand extension. Exibir menos

• 

  Philips

  Jan 2011 - Jul 2013

  Recruitment Marketing

  - Responsible for the recruitment marketing strategy- Defines and realizes the recruitment marketing strategy, so as to attract the required type and amount of key candidates.- Defines the recruitment marketing strategy and guidelines, within the recruitment (marketing) strategy of Philips Recruitment Services and guidelines of the corporation;- Responsible for the planning and realization of the recruitment marketing communications activities and deliverables, taking care of consistency, image branding, the required quality and within budget - Responsible for the preparation and planning of new attraction tools, including promotion material in order to generate the largest impact in labor market.- Relationship and Interactions with Universities- Planning and organizing recruitment fairs- Follow-up and coordinate information in the intranet and internet regarding to Recruitment- Responsible for making the schedule of the intern program happen- Participate, along with the manager, in the global meetings- Deploy the strategy to the factories and help with support materials- Support the recruitment process of special programs (interns, generation, supply)- Support the Senior Director in the drawing of the annual budget as well as its control over the whole fiscalyear Exibir menos

• 

  Holanda Engenharia

  Jan 2014 - Jan 2019

  Marketing Manager

  - Strategic Planning of institutional positioning to the external market, ensuring that communication is faithful to the principles and values ​​of the brand;- Implementation and management of social media presence, including content strategy, development of brand awareness, generating inbound traffic and cultivating leads and prospection of new business;- Responsible for all internal communication, creation and definition of the visual identity of the laboratories in situ, corporate presentation, online and offline materials, client's gifts, development of uniform's technical crew and full support for all developing campaigns for employees;- Mailing management and segmentation of the message according to public/ service;- Planning and organizing industry events;- Support the commercial sector with communication material;- Customer relationship from beginning to end of all negotiations;- Mapping of market research and competitive trends, and setting approach strategy in prospecting for new business;- Expertise in pricing strategies, client relations and needs assessment, marketing, financial management, purchasing, administration, and staff training, supervision, and motivation. Exibir menos

• 

  Croquii Planejamento Criativo

  Jan 2018 - Jan 2022

  Freelancer Digital Marketing

  Research | Plan | Create | Produce | Post | AnalyzeFocused on improving the relationship of brands and their consumers through relevant and authentic content, increasing sales and establishing long-term connections.

• 

  Weplace

  Jun 2019 - Jul 2021

  Marketing e Comunicação Corporativa

  Um ciclo lindo e marcante que chegou ao fim. Muitos aprendizados e expansão do conhecimento sobre o papel e importância de uma consultoria de RH que possui na evolução das pessoas e organizações.Agradeço a todos pela oportunidade. Não serão esquecidos jamás!