Ilham Prayoga

Ilham Prayoga

Product Marketing

Followers of Ilham Prayoga7000 followers
location of Ilham PrayogaJakarta, Indonesia

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  • Timeline

  • About me

    Marketing BCD Milo @Nestlé | 40K+ @TikTok | Ex-Project with Meta, Zurich Group, BCA | SMU, Google, ASEAN Delegate 2024

  • Education

    • University of Indonesia

      2022 - 2023
      Manajemen Bisnis 3.93/4.00

    • Universitas Brawijaya

      2021 - 2025
      Undergraduate of Business Administration - BBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

      - TOP 10 Dekan Cup PKM 2021- TikTok EduCreator 25k+ Followers- 3rd Winner Business Plan Competition SEC 2022- Finalist Business Case Competition Lazada 2023- Delegate Google & SMU Singapore 2024- Project Analyst Summer Consulting Project 2023- Head of Marketing Brawijaya Startup Action 2023

  • Experience

    • KOMPAS GRAMEDIA

      Jan 2024 - Jan 2024
      Product Marketing

      • Conducted in-depth competitor benchmarking (product, pricing, marketing content, channel strategy) to identify key differentiators and provide improvement insights for Kompas.com+.• Managed 10+ influencer marketing campaigns across TikTok and Twitter, reaching over 100,000 accounts and boosting brand awareness and paid subscription leads.• Developed CRM strategies and crafted persuasive copy for 30+ email marketing flows, WhatsApp campaigns, and push notifications, contributing to increased subscription conversions. Show less

    • TikTok

      Mar 2024 - Nov 2025
      Digital Creator & Sales
    • Zurich Insurance

      Sept 2024 - Jan 2025
      Referral & Digital Marketing

      • Developed and executed multi-channel marketing campaigns (TikTok, IG Reels, WhatsApp blast), reaching 20,000+ total views and generating 50+ new affiliate leads, increasing product awareness by 30% and conversion rates by 15%.• Organized and led marketing workshops for 100+ potential affiliates, resulting in a 15% increase in affiliate sales and growth affiliate in sign-ups.• Analyzed website purchase flow and identified 3 key UX issues, collaborating with IT, product, and business teams to implement solutions that improved website performance by 15%.• Designed website ads and awareness flyers in collaboration with Brand Marketing Communication and design teams, ensuring brand consistency and driving new lead acquisition. Show less

    • Meta

      Aug 2025 - Nov 2025
      Marketing Analytics Project
    • Nestlé

      Nov 2025 - now
      Marketing - Beverages Culinary & Dairy
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ilham Prayoga
      Delegates GoogleDev Festival Singapore 2023 - Nov 2023
    • Awarded to Ilham Prayoga
      Finalist SxCSummit Lazada Business Case Competition 2023 - Aug 2023
    • Awarded to Ilham Prayoga
      3rd WINNER BUSINESS PLAN COMPETITION SBC 2022 SEC FIA Universitas Brawijaya Nov 2022
    • Awarded to Ilham Prayoga
      Delegate FIA UB LP2PKM 2022 FIA UB Dec 2021 Menjadi delegasi FIA UB dalam PKM menuju Rektor Cup 2022
    • Awarded to Ilham Prayoga
      TOP 10 PKM-K FIA UB 2021 FIA UB Oct 2021 Lolos menjadi finalis Dekan Cup FIA UB 2021
  • Volunteer Experience

    • Head of Marketing & Creative

      Issued by Brawijaya Startup Action
      Brawijaya Startup ActionAssociated with Ilham Prayoga
    • Speaker

      Issued by Himpunan Mahasiswa Elektroteknik (HME) ITB on Mar 2025
      Himpunan Mahasiswa Elektroteknik (HME) ITBAssociated with Ilham Prayoga
    • Speaker

      Issued by IMK Artha ITB on May 2024
      IMK Artha ITBAssociated with Ilham Prayoga
    • Speaker

      Issued by Dunia Kampus Indonesia on Mar 2025
      Dunia Kampus IndonesiaAssociated with Ilham Prayoga
    • Branch Manager & B2B Partnership

      Issued by Pathseeker.id on Apr 2023
      Pathseeker.idAssociated with Ilham Prayoga
    • Founder & CEO

      Issued by Eduboost.id on Mar 2021
      Eduboost.idAssociated with Ilham Prayoga
    • Marketing Associate

      Issued by 180 Degrees Consulting - Universitas Brawijaya on Jan 2023
      180 Degrees Consulting - Universitas BrawijayaAssociated with Ilham Prayoga
    • Marketing Publication

      Issued by Skill Up on Nov 2021
      Skill UpAssociated with Ilham Prayoga
    • Branding & Marketing Staff

      Issued by Bersinar on Nov 2021
      BersinarAssociated with Ilham Prayoga
    • Partnerships Specialist

      Issued by Project With Us on Aug 2022
      Project With UsAssociated with Ilham Prayoga
    • Business Study Development

      Issued by Himpunan Mahasiswa Jurusan Administrasi Bisnis (Himabis) FIA UB on Oct 2021
      Himpunan Mahasiswa Jurusan Administrasi Bisnis (Himabis) FIA UBAssociated with Ilham Prayoga