Ilham Prayoga

Experience

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  KOMPAS GRAMEDIA

  Jan 2024 - Jan 2024

  Product Marketing

  • Conducted in-depth competitor benchmarking (product, pricing, marketing content, channel strategy) to identify key differentiators and provide improvement insights for Kompas.com+.• Managed 10+ influencer marketing campaigns across TikTok and Twitter, reaching over 100,000 accounts and boosting brand awareness and paid subscription leads.• Developed CRM strategies and crafted persuasive copy for 30+ email marketing flows, WhatsApp campaigns, and push notifications, contributing to increased subscription conversions. Show less

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  TikTok

  Mar 2024 - Nov 2025

  Digital Creator & Sales
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  Zurich Insurance

  Sept 2024 - Jan 2025

  Referral & Digital Marketing

  • Developed and executed multi-channel marketing campaigns (TikTok, IG Reels, WhatsApp blast), reaching 20,000+ total views and generating 50+ new affiliate leads, increasing product awareness by 30% and conversion rates by 15%.• Organized and led marketing workshops for 100+ potential affiliates, resulting in a 15% increase in affiliate sales and growth affiliate in sign-ups.• Analyzed website purchase flow and identified 3 key UX issues, collaborating with IT, product, and business teams to implement solutions that improved website performance by 15%.• Designed website ads and awareness flyers in collaboration with Brand Marketing Communication and design teams, ensuring brand consistency and driving new lead acquisition. Show less

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  Meta

  Aug 2025 - Nov 2025

  Marketing Analytics Project
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  Nestlé

  Nov 2025 - now

  Marketing - Beverages Culinary & Dairy