Jacqui Rees

Experience

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  Koala Bear / Via Technologies

  Feb 2002 - May 2005

  Editor / Ecommerce/ Head English Teacher
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  CTU Training Solutions

  Jun 2005 - Apr 2007

  Branch Manager (Randburg)

  Supervision- Establishing and communication goals and results- Establish branch goals and meet them- Conduct branch planning and updating meeting plans- Reporting on a quarterly basis - Establish and update job descriptions for all positions - Staff branch and delegate work load to meet market requirements- Actively support employee growth- Uphold company polices and regular maintenance Marketing- Development annual marketing plan- Submitting plans and reports i.e. Sales, strategy, competitors, promotional efforts- Direct branch marketing activities- Develop an annual sales and promotion program- Retention and new customer Development- Developing course material to meet new customer needs (Excel, Softskills)- Account Management – SABC, SuperGroup, SAB, SATC etcProfitability and Sales - Establish and achieve branch profitability and sales goals- Increase market share through regular sales effortsReporting- Submitting all required operational reports to management- Submit inventory reports- Dealing with complaints effectively Show less

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  Trudon

  Jan 2007 - Apr 2009

  Manager: Media Business Analyst
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  Trudon (Pty) Ltd

  Apr 2007 - Feb 2014

  Manager: Social Media, Content and Vertical Development

  Social Media DeliveryLeading social and content strategy development and integrating social media and the clients overall marketing plan as well as other areas of the businessManaging online communities and campaigns for local and international clientsDevelop a presence for other platforms including LinkedIn, YouTube, Google+, focused on driving new customers and sales to the website and f-commerce stores.Giving creative direction to the design and social teamsCreate social media management standards, policies and rules of engagement.Perform industry and competitive analysis Educate internal teams on key findings and apply them towards integrated marketing campaigns.Campaign delivery and Client ServiceOversee the delivery of all social media campaigns (advertising)Deliver innovative and effective social media campaignsSocial Media new businessResponsible for delivering and exceeding targets for new business across a range of sectors Thought leadership / product and service development:Constantly review the rapidly growing and changing digital / social media marketplace, including Trudon / Yellow Pages Social product offering to ensure it is market leading and competitively pricedSource regular opportunities to showcase our successful approach at conferences, industry events and other speaking opportunities.Promotion and Engagement Strategies:Conversation Strategy – Making sure the right creative, with the right content and Campaign works for a client to ensure maximum ROI.Content Management:- Ownership / custodianship, Management and maintenance of a comprehensive repository for Trudon web content - Responsible for formulation of Content Strategy and achievement of targets- Implement content delivery across all the different Trudon platforms- Develop web content -; writes, configures, edits, formulates and proofreads new content; monitors and modifies business objectives in line with Trudon trends Show less

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  360eight - a Trudon Owned Company

  Mar 2013 - Oct 2013

  Head of Social Media

  • Responsible for the overall digital brand management focused on social media strategy and implementation for all clients and Yellow Pages advertisers.• Developing comprehensive 360º social media strategies.• Oversee development of, creation and management of long term social media campaigns and content calendars, monitoring community engagement and conversations as well as establishing brand tonality and voice.• Manage Social media team and day to day social media activities for all clients on all platforms, including regular updates and engagement.• Act as the Yellow Pages social media evangelist by educating, training, socialising and reporting on how best to leverage social media to meet the organisation's business objectives including industry participation through conference attendance and publishing.• Create and participate in social media campaigns and pitches that support brand objectives, increase digital traffic and engagement and demonstrate return on investment.• Manage various clients’ social media presence and execute the social media strategy.• Monitor and measure the effectiveness of each social media campaign against set targets and goals.• Report back on client of campaigns using various SM tools• Client relationship development and growth of accounts.• Media plan and project management.• New business opportunity participation.• Conduct social media audits to assist the Sales team to convert prospective clients.• Craft social media viral campaigns that can be rolled out to clients.• Operational and Management reporting.• Cross-organisational/discipline integration.• Responsible for SM service offering to Trudon advertisers and new service offering development.• Responsible for motivating and recommending SM tools and services.• Full Online Reputation monitoring and reporting. Show less

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  3M

  Mar 2014 - Nov 2017

  Digital Marketing Africa Lead

  Digital and eMarketing Solutions:Develop and Implement eBusiness plan for 3M South Africa and Africa that is aligned to the company’s Strategic Direction.Support divisions with eActivities reporting into CEEMEASocial Media Initiatives - Strategy and Implementation Conduct eMarketing training and development for all marketers in order to improve the level of Digital Marketing and increase the number of eActivitiesDriving the understanding, adoption, motivation in translating global strategies into local activities that delivers relevance, impact and measurable results in a given geography.Ensuring that adaptation of local transformation roadmap optimizes the specific objectives, current state, resource availability, competitive dynamic, execution capability of a given market Show less

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  Fuse Factory

  May 2015 - Aug 2020

  Digital Media Director

  My role sits at the intersection of Technology, Insights and Connections – With a mix of marketing, and editorial: content creation, traffic generation, audience building, and site design. I manage the digital editorial and content teams, and working closely with the technology, marketing and Google Advertising teams to create and develop engaging digital content. I am responsible for creating and re purposing digital content from new and existing sources for small to medium business for them to maximise their online leads, exposure and engagement. Ensuring they get return on digital investment. I ensure their brand is always on the forefront of digital innovation! Show less

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  Global NTT

  Aug 2018 - Aug 2020

  Campaign, Automation and Paid Media Marketing Manager

  Digital Marketing - Paid Media Manage the execution of paid media buy and optimisation related to campaign strategy.Planning digital marketing campaigns devised by revenue marketing, including, SEM, social media and display advertising, Make recommendations on optimisation. Support our global brand team, global HR regions, divisions and GTM, with the appropriate digital marketing efforts. Monitor campaign budgets against campaign strategy execution.Working with our insights and analytics and revenue marketing team on measuring and reporting on the performance of all digital marketing campaigns (ROIs and KPIs).Campaign strategy and planning:Research – Review and asses project requirements. Understand the target audience strategy and intricacies of buying centres, buying groups and buyer personas, to be able to recommend aligned content strategies and survey research for the contact acquisition pillarDesign and Plan: Align to audience frameworks, messaging maps and buyer journeys, and feed into these using campaign insights.Campaign Optimisation Optimisation – Develop and lead re-engagement strategies to identify opportunities to drive improvement into future marketing activities. I.e A/B testing centred around the contact acquisition pillar.Preference Centre management and optimisation aligned to GDPR and best global deliverability Campaign execution:Manage the implementation, tracking and measurement of contact acquisition marketing campaigns.Brief and oversee the work of internal and external agencies, such as design agencies, social and digital agencies, automation agency and ad hoc agencies.Measurement refinement and reporting:Maintain regular measurement of the ROI of campaigns.Use regional feedback and Eloqua data to understand role of content asset in moving buyer through market to opportunity funnel and adapt accordingly.QA process – Define and implement best practice QA process with Litmus functionality. Show less

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  Dimension Data

  Aug 2018 - Aug 2020

  Campaign and Content Strategist

  Global Campaign strategy and planning:● Devise integrated marketing campaigns (web, social, digital, automation, events, other) with the aim of driving cross-and upsell opportunities within existing clients and acquiring new clients.● Understand the target audience strategy and intricacies of buying centres, buying groups and buyer personas, to be able to recommend aligned content strategies.● Align to audience frameworks, messaging maps and buyer journeys, and feed into these using campaign insights.● Understand the role various content assets play across the buyer journey, which channels various personas reference to access content, and preferred content formats.● Create content architectures that are persona and preference based to support the buyer journey. Prioritise content creation to address gaps in the buyer journey.Campaign execution:● Manage the implementation, tracking and measurement of marketing campaigns.● Brief and oversee the work of internal and external agencies, such as design agencies, social and digital agencies, automation agency and ad hoc agencies, who will deliver much of the campaign assets and activity.● Work within a budget and report any overspend.Campaign operations:● Maintain an editorial calendar and update buyer journey frameworks that provides visibility of all thought leadership assets.● Participate in and provide guidance to content centre or excellence and social editorial board. Measurement refinement and reporting:● Work with the campaign analytics team to deliver regular reports of campaign results, including regional execution, utilisation and evaluation of KPIs.● Maintain regular measurement of the ROI of campaigns. Show less

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  MATCH Hospitality AG

  Aug 2020 - Oct 2023

  Ecommerce Project Manager

  • Currently manage front-end delivery of e-commerce platforms.Project management of e-commerce sites• Project management and tracking of development, milestones, implementation, and testing of all website releases (content and functionality); changes or updates, including:o UAT (user acceptance tests) testing.o Digital projecting end-to-end delivery of online e-commerce projects including delivery deadlines and launcho Full optimization and customer journey mapping to improve customer experience and purchase processes on all online platforms Show less

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  BEYOND Hospitality

  Nov 2023 - now

  Global Digital Delivery Manager

  Beyond Hospitality is majority owned by MATCH Group Holdings, and is led by a team of industry veterans with more than 180 years of collective global hospitality sports experience under their belts. Check us out here: www.beyond-hospitality.com #RedefineRemarkable