Deepika Dalal

Experience

• 

  Marks and Spencer

  Apr 2016 - May 2016

  Marketing Intern

  Market Research on : Consumer Buying Behaviour & Visual Merchandising at Marks and Spencer.

• 

  Ibis, ibis Styles, ibis budget

  Mar 2017 - May 2017

  Intern

  Being as my first job- I learnt Opera-PMS Accor, EZrMs, Dataweb-Accor system, Ota Insights, GDS and Study of different reports which I professionally implemented throughout my tenure and built self confidence.

• 

  Pullman-Novotel New Delhi Aerocity

  Jul 2017 - Dec 2018

  - Worked with the Director of Revenue to set and manage parameters in the revenue management system that drives the pricing and performance for the hotel.- Analyzed the competitive pricing and behavior. - Identified the demand patterns that helped in budgeting and forecasting.- Drove analyses to identify the key drivers and strategies for better revenue performance. - Assisted sales, front office, and reservations team with all the revenue-related queries.- Assisted in developing cross-functional processes to improve productivity and efficiency. - Provided and managed the key updates and reports for the upper management. Show less Being a part of 670 rooms inventory in addition to my past experience I strictly practiced Revenue insights throughout which eventually helped in ascending the revenue of the complex. Moreover circulating - Pickup pace, Daily dashboards, Ota insights, Data web, EZRMS, Fastcom, Revmax reports, GDS reports, DPF uploads, Block Tracker, Rate Code generation, Group Capture Ratio reports were my job responsibilities. Worked on ‘My Room’ project wherein theme I chose was Bohemian Chic Traveller Room. I justified my proposed theme with 100% implementation in on of the assigned hotel’s room which eventually got approved by GM and Asia Pacific Operations head. Show less

  • Revenue Analyst

    Dec 2017 - Dec 2018

  • New Generation Leader

    Jul 2017 - Dec 2017
• 

  Novotel Ibis Bangalore Techpark

  Dec 2018 - Sept 2019

  Assistant Manager Revenue- Cluster

  Being a part of a Cluster Revenue team handling 5 hotels of the total inventory of 926 rooms for Bengaluru, Mysore and Kochi Marketplace:- Developed and managed the monthly budget and worked towards its achievement.- Strategized yield weekly meetings with Reservations, Front Office, and F&B teams.- Monitored the accuracy and behavior of the competitors' pricing and campaigns to devise a competitive response.- Continuously evaluated revenue platforms to provide the most effective results.- Built-up strategized forecasts that helped in better decision-making and risk management.- Created monthly dashboards, presentations illustrating business performance and goals. - Managed and Monitored pricing and rates for the group bookings. Show less

• 

  OYO

  Sept 2019 - Oct 2022

  - Serve as a single point of contact between the country, central, and global teams for campaign management and execution along with stakeholder management for 11 countries - Experience in SaaS, Non-SaaS, B2B, API and SDK's- Serve as a lead communication associate using multiple platforms like MoEngage, Mailchimp, and in-house tech tools to communicate to ~20,000 partners - Lead NPS Partner surveys to gauge sentiments and suggested ways to improve the partnership - Contribute to the development of product-market strategy, drive new product development and define new product requirements - Data quality analysis for building KPI dashboards and presentations Show less Working as a Senior Executive in the Global Experience Team, my responsibilities include performing varied tasks from mapping partner's journey as a key stakeholder in the OYO ecosystem to engaging with them globally to identify the touchpoints through data that maximize their growth by providing them customized support.Majorly operating to enhance the overall partner relationship by focusing on -On-Boarding Process - At OYO we consider this as a crucial way to foster the connections amongst the partners. Delivering continuous communications to provide real-time updates for partner engagement is my key responsibility. NPS Partner Survey - Measuring partners' loyalty and understand their sentiments by categorizing it into three buckets to discover our promoters, passives, and detractors. To gather results on a large scale we launched it on different platforms like Emails, Mobile marketing (SMS and Whatsapp), Partner's mobile app with multilingual support for all the geographies supporting the results by developing the metrics and dashboards to provide insights and assess the success of our surveys and methodologies. Executing and management of the escalated problem resolution via local teams for each country to ensure progress to improve the pain points. -Led partner-oriented campaigns to maximize engagement on different platforms like social media, emails, WhatsApp, in-house tech platforms.Churn Management - Coordination with the internal stakeholders to identify the partners at risk of terminating the contract and executing proactive outreach and intervention with retention strategies.Bucketing of the issues with solutions to deliver compelling results across. Show less

  • Account Manager - Partner Engagement

    Aug 2020 - Oct 2022

  • Senior Executive- Global Partner Experience

    Sept 2019 - Aug 2020
• 

  Angel One

  Oct 2022 - now

  Deputy Manager