
Pearl A
Sales Specialist

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About me
Product Designer
Education

George Brown College
2016 - 2017Completed courses within program Special Events Management (Hospitality & Tourism)Relevant classes include:• Marketing: Organized conference reports, and full marketing plans• Special Events Planning & Delivery: Created critical paths, budget and production schedules to further events’ success• Meetings, Conferences, & Special Events: Created efficient floor plans and function sheets to ensure events went according to schedule and profitably• Selling Special Events: Implemented event objectives through learned methods like sponsorship… Show more Relevant classes include:• Marketing: Organized conference reports, and full marketing plans• Special Events Planning & Delivery: Created critical paths, budget and production schedules to further events’ success• Meetings, Conferences, & Special Events: Created efficient floor plans and function sheets to ensure events went according to schedule and profitably• Selling Special Events: Implemented event objectives through learned methods like sponsorship programs, grant applications, and fundraiser letters• Accounting: Acquired understanding of how to journalize financial accounting records• Law: Gained extensive knowledge of contracts, hazard and risk inspections, and a general understanding of Canada’s justice system• Service Excellence: Gained Customer Service Excellence Certification and carried an advanced understanding of skills like different leadership styles in the workplace Show less

Designlab
2023 - 2024UX/UI DesignResponsive 450+ hours of hands-on course material, with 1:1 expert mentor oversight, and 3 in-depth portfolio projects completed.Featured projects include:• Gametrix: A cloud-based SaaS growth platform for video games. It allows gaming companies, game developers, and all game publishers to see in-depth proprietary data and metrics of their PC, console, and Web3 games with features like a Customer Relationship Manager (CRM).• Dialector: a language learning end-to-end app•… Show more Responsive 450+ hours of hands-on course material, with 1:1 expert mentor oversight, and 3 in-depth portfolio projects completed.Featured projects include:• Gametrix: A cloud-based SaaS growth platform for video games. It allows gaming companies, game developers, and all game publishers to see in-depth proprietary data and metrics of their PC, console, and Web3 games with features like a Customer Relationship Manager (CRM).• Dialector: a language learning end-to-end app• VirtuRoam: an eSim management end-to-end app• Added an online feature to The Sims 4's UI that I'm especially proud of as an avid gamer.Skills Gained:• Conducting user and market research • Conducting user research interviews and/or surveys• Creating user personas and user journeys • Task flows, user flows, and site mapping• Establishing information architecture• Designing logos, components, branding, and style kits• Constructing low, mid, and high-fidelity wireframes • Usability testing • Prototyping Show less
Experience

H&M
Jun 2016 - Sept 2019Sales Specialist• Recognized with the 'Entrepreneurial Spirit' Award for unwavering enthusiasm and dedication to the role, which served as a source of motivation for the team• Championed a proactive sales mindset, fostering problem-solving skills among colleagues, and enhancing customer product and service awareness• Demonstrated exceptional proficiency in handling challenging conversations and interactions with the utmost professionalism, consistently adhering to security and privacy protocols• Collaborated with Virtual Merchandiser for the development of creative floor plans, collaborating with the visual team to introduce innovative concepts that amplified customer engagement with sales promotions which led to meeting monthly target ROI• Served as the frontline contact for customers, resulting in a notable increase in upsells, store conversion rates, and the delivery of genuine customer support• Managed inbound telephone inquiries, effectively addressing customer concerns and guiding them to the appropriate departments for resolution• Thrived in a dynamic, fast-paced, and rapidly evolving work environment, adeptly handling multiple customer service tasks and responsibilities simultaneously• Executed administrative duties, including the onboarding and training of new team members, while providing valuable audits to enhance team performance• Conducted daily written and electronic data entry tasks, overseeing stock receipt and inventory accounting, and ensuring accurate signing off on packages and resources Show less

Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada
Sept 2020 - May 2021Inland and International Case Analyst & Client Success• Mastered the Government of Canada’s very complex and intricate Global Case Management System (GCMS) SaaS to perform data analysis and process hundreds of cases a day, achieving the daily quota• Displayed cross-cultural communication skills as a public servant to effectively onboard and communicate with clients. Along the way, solving their needs, guiding clients through the overall application to completion, and answering questions through SaaS.• Utilized government CRM and email to resolve client inquiries and tickets efficiently, offer technical platform support, and streamline accurate document submission with rapid response times to applicants• Analyzed and processed applicants’ cases, checking eligibility according to policy requirements as well as alignment with established accuracy precedents, followed by electronically filing cases by submission dates using Microsoft Excel• Elevated file completion time by 10% during Canada-wide pandemic federal application backlog • Trained, onboarded, and supervised new employees to operate the government’s SaaS for tasks for client success• Conducted electronic conversion processing workflows of logging, shipping, sorting and triaging incoming mail of domestic spousal and common-law partner applications and international permanent residence requests into the secure government-wide database for further evaluation Show less

Twitch
Jun 2021 - Jan 2023Content Creator - Affiliate Streamer• Synthesized my passion for technology, entrepreneurship, and marketing to create a lucrative venture, leveraging my technological skills• Optimized my PC setup with software like Open Broadcaster Software (OBS), Streamlabs, and StreamElements to deliver high-quality content to my channel• Proficient in graphic design, using Adobe Creative Suite for the creation of custom overlays, custom graphics, custom branding badges/logos, and custom videos• Marketing strategy development and execution, with a comprehensive understanding of building marketing and business plans, including trends and KPI evaluations • Effectively managed social media accounts, implementing strategic tactics that led to substantial follower and subscription growth• Performed web traffic, KPI, and trend analyses for content optimization and website updates, ensuring a seamless user experience through comprehensive understanding of building marketing and business plans• Served as a moderator for multiple Twitch channels and Discord servers, fostering a positive and engaging environment for online communities Show less
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Freelance (Self employed)
Jun 2022 - nowProduct Designer & Graphic DesignerDuring this period, I collaborate with freelance clients to refine my graphic design, product design, marketing, sales, and project management skills. I provide businesses with social media and branding content while boosting social media engagement and insights• Develop and redesign graphic design branding assets, websites, concepts, and solutions for various projects while collaborating with key stakeholders to understand their vision and requirements• Designing and developing freelance Webflow projects• Co-owner of a successful Etsy shop with over 1,000+ shipped custom videos • Consults with key stakeholders of businesses to formulate marketing campaigns and report KPIs across various social media platforms• Conduct thorough research and analysis to identify user needs and preferences, helping the client make data-driven decisions to optimize their digital products and services for a competitive edge in the market• Grew esthetician business to a significant increase in social media engagement and brand insights as a result of these efforts 20% Show less

CAUSEWORX
Mar 2024 - Apr 2024Fundraiser• Utilized Salesforce and Five9 to engage donors for non-profit charities• Consistently surpassed targets to achieve organizational milestones

Co.Lab 🚀 joincolab.io
Jun 2024 - Jul 2024Product Designer• Collaborated with a cross-functional team of 2 software developers and a product manager to ship an MVP in 7 weeks.• Led design efforts in weekly sprints as the sole designer. Created a design system with WCAG compliance, user flows, customer journeys, user personas, sitemaps, low-fidelity wireframes, high-fidelity wireframes, and prototypes, creating an accessible and user-friendly product.• Partnered with the product manager to conduct market research, conduct user interviews, and synthesize user research.• Worked together with software developers on feature prioritization, aligning user needs with the technical capabilities and constraints of the product. Show less
Licenses & Certifications
- View certificate

Product Design Certificate
Co.Lab 🚀 joincolab.ioJul 2024 
Ontario Health & Safety
Ontario Government
Smart Serve
Smart Serve Ontario
Workplace Hazardous Materials Information System
Ontario Government
Food Safety
Ontario Government
Customer Service Excellence
George Brown College
Honors & Awards
- Awarded to Pearl AEntrepreneurial Spirit -
Languages
- enEnglish
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