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Ursula Rodriguez

Ursula rodriguez

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location of Ursula RodriguezGuatemala
Phone number of Ursula Rodriguez+91 xxxx xxxxx
Followers of Ursula Rodriguez702 followers

  • Timeline

    Sept 1998 - Dec 2011

    Creative director

    Publicentro Lowe & Partners
    Jan 2012 - Dec 2013

    Creative Director

    POPGrupoBtl
    Jan 2014 - Sept 2014

    Creative Director

    Migraña Publicidad
    Oct 2014 - Mar 2016

    Account Director of Tigo and Tigo Brands

    4am Saatchi&Saatchi Guatemala
    Current Company
    Apr 2016 - now

    Creative Director

    Los Publicistas Guatemala

  • About me

    Creative Director at Los Publicistas Guatemala

  • Education

    • Universidad rafael landívar

      -
      Licentiate degree communication and media studies

    • Universidad rafael landívar

      1991 - 1997
      Licenciatura communications, marketing, planning, administration

  • Experience

    • Publicentro lowe & partners

      Sept 1998 - Dec 2011
      Creative director

      In charge of developing communications strategies and creative campaigns for brands such as National TV Broadcast company Guatevision, Banco Reformador (Bank), Mercedes Benz, Jeep, Unicef, Publinews (known as Metro in other countries) and others.In charge of the design and creative process Head of Production department (TV, radio, photography and digital)Management of Human Resource in the Creative DepartmentDevelop strategies and planning for company growth along with the other directors in directors board meetings Show less

    • Popgrupobtl

      Jan 2012 - Dec 2013
      Creative director

      Creative direction of BTL projects, head of audio visual production and graphic design.

    • Migraña publicidad

      Jan 2014 - Sept 2014
      Creative director

      Head of creative and strategic department for ATL & BTL projects

    • 4am saatchi&saatchi guatemala

      Oct 2014 - Mar 2016
      Account director of tigo and tigo brands

      Advertising Agency/Central AmericaSaatchi&Saatchi WorldwideMember of Publicis GroupAccount Director of Tigo Guatemala accountHead of Account Executives of Tigo, Tigo Star & Tigo Business and all their initiativesProject managementDigital Project management

    • Los publicistas guatemala

      Apr 2016 - now
      Creative director

  • Licenses & Certifications

    • Bachelors degree in communications

      Universidad rafael landivar
      Jul 2009

    • Meta social media marketing professional certificate

      Coursera
      Jul 2022
      View certificate certificate

    • Strategic planning

      Nogma
      Dec 2023

  • Honors & Awards

    • Awarded to Ursula Rodriguez
      Effie Gold "El Reencuentro" Tigo USA Effies Guatemala Jan 2016 To connect emotionally with guatemalan users in USA, Tigo decided to launch a campaign to reunite families. Immigrants suffer from being apart of their families. And in many cases, for different reasons, both legal and economical, they haven´t been able to see their children, their parents, in many years. Tigo used it´s technology and efforts, that managed to reunite some of these families in very deeply emotional encounters.
    • Awarded to Ursula Rodriguez
      Effie Gold Tigo Star Launch, Effie Silver Tigo Star Non Financial Service Effies Guatemala Jan 2016 Tigo Star, the Home entertainment category of Tigo was launched with a massive ATL, BTL and digital campaign that brought to the audience a whole new offer in content and benefits for home internet services. With this campaign Tigo Star, from being a non existing brand, achieved a 1st place in TOM and subscriptions in the first 6 months of its launch.