Experience

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  The university of texas at austin

  Jan 2013 - May 2015

  Oversaw various Sport Club games and tournaments. Event Supervisors help with set-up, crowd control, field preservation, and tear down. 10-15 hours a week are dedicated to in-office customer service. Some specific responsibilities included:-Generating monthly reports for expenses, income, suggestions for more efficient use of funds, performance at matches, and general conduct.-Communicate program updates and club responsibilities via e-mail to over 20 Sport Club leaders weekly - this led to a decrease in support related e-mails. -Keep updated and certified in CPR and AED training to ensure proper risk management techniques. Show less

  • Programs Assistant

    May 2014 - May 2015

  • Event Supervisor

    Jan 2013 - May 2014
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  Exhilent mobile llc

  Jun 2014 - Sept 2014

  Intern

  As an intern at Exhilent Mobile, I wasn't just making copies and running errands - I was lucky enough to work on projects including implementing a new eCommerce UX for a client building a jewelry company, do research on customer behavior and demographic data to build an app for a minor league baseball team, and curating an interactive entertainment experience so fans attending sports events could engage with the Jumbotron through their mobile devices. I capitalized on the opportunity to wear various hats and push the skills I learned in school to their limits. Show less

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  Direct energy

  Jun 2015 - Apr 2016

  Digital operations analyst

  Provide process support for digital sales with a primary focus on conversion while working with technology and project implementation for various assignments. Running daily analysis on previous day's transactions, constant communication with customer experience and service groups, and quick problem solving was crucial in making digital enhancement and process improvement recommendations to senior management.- Utilize e-commerce best practices for online sales to new and existing customers- Manage end-to-end order mapping, analysis and reporting on sales performance- Enhance the online e-commerce process flows for selling energy and services products- Identify root cause for poor sales performance and implement workflow improvements- Collaborate with other Digital analysts, technology teams, quality assurance, compliance, regulatory, legal, and business users to drive process improvements- Supporting the other digital teams with both partners and vendors- Special projects, research and ad hoc analysis as requested Show less

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  Hive, a british gas innovation

  Apr 2016 - Oct 2019

  Deliver and maximize revenue in key online marketplaces, including Hive’s website and partner eCommerce sites, and build strategies for sales effectiveness and improvement. Ecommerce partners are largely made up of retail leaders like Amazon, Target and Walmart, but this role also has extensive involvement with building online experiences and strategies for Utility partners, including our sister retail energy company - Direct Energy. - Cultivate relationships with external clients in conjunction with the Business Development team to provide specialized online solutions that elevate both customer and business value- Commercial lead for promotions pricing, content, design, and overall user experience enhancement discussions with external online partners (including Amazon, Target, Walmart, Newegg, Staples CA/US) - Continue to manage direct dotcom sales effectiveness activity and conversion improvements in North America- Build and implement an omnichannel promotions calendar based off product mix, marketing budget, inventory and assortment growth- Maintain core understanding of traffic driving programs & key performance indicators by online channel, including SEM, social, affiliates, display and email marketing- Run regular competitive analysis to report revenue trends and develop strategies for maximized sales and profit margins- Report monthly KPI and sales performance across online and retail sales channels to senior management - Day-to-day management of retail partners and activities including partner setup, product catalog and content management and vendor settlement administration- Forecast direct and partner sales to influence quarterly targets, commercial strategy, and stock planning Show less Manage SCRUM-based development teams and backlog items for 7 regions around the globe to deliver a customer-first purchasing experience on Hive’s direct dotcom channel. This role worked remotely from the development team, so thorough and effective communication was key to the success of not only this role, but the entire development squad and project. The bulk of responsibility for this role was being a primary point of contact for any bugs, enhancement ideas, and being an all-around digital capability subject matter expert. - Primary point of contact for BAU updates and new projects/campaigns on the web- Analyze new digital requests to determine requirements, scope, alternatives, and risks- Partner with cross-functional teams (e.g. Commercial, Marketing, IT & Development, QA, Legal) to understand requirements and translate them into effective project plans- Utilize Salesforce, Adobe Analytics, and Power BI to track sales and conversion and plan improvements - Ensure commercial initiatives are being represented in development sprints according to business priorities- Run daily SCRUM standups and elaboration meetings 2-3x per week with the North American dev team- Run regression testing on desktop and mobile as needed after release- Forecast direct channel sales to ensure adequate inventory for North American web sales Show less

  • eCommerce Channel Manager

    May 2019 - Oct 2019

  • Digital Product Owner

    Apr 2016 - May 2019
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  Constellation

  Jan 2020 - now

  Own the development and management of new products, services, and partnerships to position Constellation as a leader in energy management. This role is dedicated to the full lifecycle of products and partnerships from market analysis to product testing, development, and implementation of new customer solutions.- Lead the development and testing of new smart home, energy management, and carbon-free products and services- Conduct competitive and industry research focused on energy management and sustainability to identify key areas for growth, competitive positioning, and differentiation- Partner with cross-functional stakeholders including product managers and channel marketing teams to define and execute go-to-market plans and bring service offerings to life- Evaluate potential partners and platforms for strategic and technical fit and manage onboarded partnerships Show less Drive product marketing and channel enablement for new products, services, and partners. This role is obsessed with the customer experience and develops acquisition strategy, works with channel partners to effectively execute defined go-to-market strategies, manages campaign development, and develop customer communications supported by rigorous market and competitive research, experimentation learnings, and customer feedback. - Work with cross-functional stakeholders to develop and execute product marketing and acquisition strategy primarily focused on Smart Home & Energy Management products and services - Oversee the launch of new channel programs- Define, track, and communicate KPIs to influence next steps and new strategies - Facilitate onboarding and incubation of new channel partners - Resolution of day-to-day needs and issues of existing channels partners Show less

  • Principal Product Manager

    Jul 2023 - now

  • Product Marketing

    Jan 2020 - Jul 2023