V. Michael Santoro

Experience

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  CSK Micrognosis

  Jan 1985 - Jan 1997

  Training Manager

  Micrognosis designed, developed and manufactured trading systems for the financial industry. During my tenure, I gained international experience in sales and product training, as well as sales support. Manager, Electronic Communications (10/95 – 10/96)• Managed corporate electronic communications including Internet/Intranet planning, development and implementation, cross-platform interactive multimedia development, and creation of electronic sales literature.• Developed business plan for implementing Internet/Intranet strategy including creation of content, graphics and “shockwave” animated movies for web site.• Designed, developed and presented product training programs for U.S., European, Far East and Pacific regions.• Established Training & Documentation/Publications Department to develop training & documentation for UNIX, PC and Macintosh networking environments.• Designed, developed and produced product training videos for sales and end-users. Manager, Training/Documentation/Publishing (6/88 – 10/95) Training• Developed training strategies in line with strategic business plan, yearly organizational goals and corporate operations. • Evaluated current programs and developed new curriculum for global training operations• Defined course objectives, methodology, content, learning sequence and measurement of results for proposed Training Programs.• Prepared all learning materials, including videos and multimedia program content.• Conducted "pilot" and "train-the-trainer" programs for internal personnel.• Created long range plans and designed training programs for skill development. Documentation/Publishing• Designed, wrote and published documentation, including UNIX & PC Installation Guides, User/Supervisor Guides, data sheets, brochures, and newsletters.• Developed on-line documentation infrastructure for electronic, global documentation distribution (accessible via PC, Macintosh and UNIX workstations). Show less

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  AchieveGlobal

  Jan 1997 - Sept 1998

  Director Business Systems & Technology

  Designed business systems and technology strategy required to accomplish company’s strategic goals, including:• identifying and documenting user requirements• providing recommendations, solutions and options• evaluating and recommending best systems and technology solutions• preparing business plans and providing justification for projects• preparing implementation plans• identifying resource requirements• building teams and creating an environment to embrace change• process mapping, process redesign and documentation Technology Planning Manager (10/96 – 1/97) • Created and implemented technological strategy and solutions required to achieve corporate business vision.• Advised both local IT staff and “back office” technology center in Draper, Utah. Accomplishments:• Promoted to director after 6 months of employment.• Requested to assume acting CIO position from January to April 1997, requiring temporary relocation to Draper, Utah. Performance resulted in company-wide recognition and award.• Developed strategic plan and managed implementation of IT improvements as foundation for integration of virtual business environment (including LAN and WAN improvements, a new remote dial-in strategy and an Intranet site).• Wrote technology-oriented business plan for incorporating enabling technologies/alternative product delivery methodology into new business vision.• Designed and developed interactive multimedia tutorials for Intranet site and remote dial-in software program. Tutorials initially distributed by e-mail and then stored on Intranet site, replacing the need for traditional stand up training. Show less

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  Ascom Timeplex

  Sept 1998 - Jan 2001

  Director of Global Education

  • Managed worldwide training of employees, distributors and customers including strategic planning, operations and developing alternative delivery methodologies. • Developed interactive multimedia marketing communications and sales information tools. Accomplishments:• Established and formalized a global sales training program.• Developed sales support tools for CD-ROM and Intranet distribution.• Improved product training development cycle to coincide with product release. Upon my arrival, training was originally delayed 6 months after product release. • Restructured training department to better meet customers’ needs. Show less

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  NextiraOne (Timeplex merged with Milgo)

  Jan 2003 - Jun 2005

  Senior Product Marketing Manager

  • Responsible for developing Network Management Service offerings• Developed all Marketing programs and materials• Worked closely with distributors and strategic partners• Trained Sales staff• Presented at customer meetings, tradeshows and conferences• Provided on-site Sales support

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  MinSURG Corporation, Division of Orthopedic Development Corporation

  Sept 2005 - May 2007

  Vice President, Business Operations

  • Responsible for Marketing (online and traditional), Sales Support, and Business Operations• Developed and provided distributor training courses• Worked closely with vendors and strategic partners to ensure timely delivery of surgical instruments, product packaging, etc.• Worked with marketing partner to design collateral material, product demonstration video, company branding and Website.• Attended trade shows – provided presentations/product demonstrations• Responsible for computer network including VoIP phone system• From 6/05 to 9/05 – Worked as a business consultant for the company Show less

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  Globe On-Demand, LLC

  Dec 2009 - Dec 2018

  Cofounder and Managing Partner

  We phased out Globe-on Demand, LLC and now have completely transitioned to building our SaaS company Vaetas, LLC.Over ten years of experience with digital marketing including search engine optimization (SEO) and content marketing. Currently, I am a co-founder and Managing Partner for Globe On-demand, LLC. My primary responsibility is being the chief architect providing strategic direction and developing results-driven technology solutions. Our sister company is Vaetas, LLC which has developed cutting-edge video management and marketing platforms for business development and e-commerce professionals.Globe On-Demand, LLC is an Internet technology company dedicated to helping our clients achieve Niche Dominance® through effective digital marketing and branding campaigns. We developed this strategy after a two-year process of interviewing over 100 small and local businesses, as well as entrepreneurs, through networking groups and testing various technologies with our clients. We also analyzed the rapidly changing online environment and consumer user behavior that is impacting businesses. We published a book, “Niche Dominance, Creating order out of your digital marketing chaos for small and local businesses, as well as entrepreneurs.My prior experience includes senior marketing positions in both the medical device and high tech industries. I have a Masters Degree from Central Connecticut State University and my undergraduate degree is from the University of New Haven. I am certified in training and development.Additionally, I was an Adjunct Professor with the Computer Science Department of Western Connecticut State University. I am an established nonfiction author, as well as an award winning fiction author. Show less

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  Vaetas, LLC

  Jan 2013 - Apr 2021

  Cofounder and Managing Partner

  Vaetas was acquired by a strategic SaaS partner in April 2021. Vaetas, a cutting edge and easy-to-use interactive video communication platform for professional Entrepreneurs. It simplifies the video communications process and helps convert more viewers into customers during viewer engagement. Our video technology reduces the need for a complex sales funnel. Users can record, upload or import videos from YouTube; make the videos interactive and then email them or share via social media with point-and-click simplicity. Users can send video emails to individuals via Gmail and Outlook; as well as to their customer list including Constant Contact, MailChimp and others from the Vaetas dashboard. Users can also automatically post videos on social media including Facebook Messenger, LinkedIn Chat and WhatsApp.Videos play full-screen and no website is necessary. Viewers can email or call Vaetas users directly from the videos, as well as download sales material or be automatically sent to any web page. Vaetas, LLC received a U.S. patent for their real-time calls-to-action in May 2017.For more information, visit us at https://vaetas.com Show less

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  BrandVelocity.io

  May 2021 - now

  Founder

  In order to succeed, entrepreneurs, solopreneurs, and startups need to build their personal brand online. However with Google's continuous changes, fierce competition, and potential customers wanting to only work with people they can trust, it has become increasingly difficult for you to gain traction online.The Brand Velocity Accelerator program is develop to solve two major problems that small businesses are facing today. There were only two choices available to build your personal brand online. 1. Do it all yourself or 2. Hire a digital marketing firm which may be outside your budget. Brand Velocity offers a third affordable alternative.it's a combination of providing access to affordable and vetted third party technical resources who build a customized branded network of over 20 sites that connect to your website's blog. This is a one-time investment. Every time you publish a post, it syndicates or distributed, to your branded network. These sites can simultaneously rank on Google Page 1 for your personal brand. The 9-steps also includes how to obtain third party validation, customer testimonials, and build brand advocacy. The 9-steps demonstrate how you can evolve to an influencer status.Access to free tools that help you to create your niche content the way Google wants is also provided. Additionally, how to use the ChatGPT AI tool is provided including the prompts that help to generate in depth articles.The Program is comprised of short step-by-step actionable videos that don't bog you down with technical detail. You also receive two bonus modules. How to write a niche-specific book for free and How to create an actionable course for lead generation and/or for an additional revenue stream. I developed the 9-step Brand Velocity Accelerator Program to help you get increased visibility, credibility, authority, and Improved reputation without breaking the bank. Please contact me if you have any questions.To your continued success,V. Michael Santoro Show less