
Dr. Mustafa Alarcin
Intern- After Sales Services

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About me
Technology Value Accelerator
Education

Yıldız Technical University
2015 - 2021Doctor of Philosophy (Ph.D.) Production Management and Marketing 95.56/100The model for the data driven shared mobility is argued in the research. The most prominent Technology Acceptance model is used as the main model.

Marmara University
2011 - 2014Master of Business Administration (M.B.A.) Production Management (with thesis) 97,9/100 (High Honour Student)The subject of my thesis is the effect of perceived value on consumer decision making styles and a study on GSM operators' users.The importance of mobile communication in people’s daily life has been increased in parallel with experienced technological development. Only the GSM operators which fit into these developments can maintain their marketshare or can increase their marketshare.In this study, the effect of value that consumers perceive on consumer decision making styles… Show more The subject of my thesis is the effect of perceived value on consumer decision making styles and a study on GSM operators' users.The importance of mobile communication in people’s daily life has been increased in parallel with experienced technological development. Only the GSM operators which fit into these developments can maintain their marketshare or can increase their marketshare.In this study, the effect of value that consumers perceive on consumer decision making styles (Consumer Style Inventory- CSI) is researched. In accordance with this purpose, it has been tried to determine on which characteristics the value that consumers perceive for the GSM operator they use is grounded and what effects this perceived value has on consumer decision making styles.The reason why I worked on this subject was to differentiate customers according to defined characteristic features in the literature. Thus, we have found out which customer get involded in which customer cluster. Show less

TU DORTMUND
2012 - 2013Master of Science (M.Sc.) Chair of Marketing 100/100I applied to TU Dortmund to conduct my master thesis research and got accepted to the university with full scholarship. The research on perceived value and consumer stlye inventory in the GSM industry were succesfully examined and completed. I submit my master thesis both to the thesis comittee of TU Dortmund and Marmara University.

Marmara University
2007 - 2011Bachelor of Business Administration (BBA) Production Management 93,7/100 (High Honour Student)Activities and Societies: • 14th International Advertising Competition ( IAA) Campaign: Eco-friend natural gas • Business Administration Stundent Club • Marketing Student Club Manager • Graduation Ceremony Organizer • Kariyer Günleri @Marmara University • Starbucks @Campus I mainly focused on statistical analysis, research, industrial marketing and ERP at the university.
Experience

Samsung Electronics
Sept 2010 - May 2011Intern- After Sales Services• Data mining• Data analytics• Analytics based SAP reports• Customer segmented product analysis

TeamCon
May 2011 - Aug 2012Infrastructure Specialist• Setup infrastructure for organizations, exibitions and fairs• Ensured the smooth organization

CEFIP CONSULTING
Dec 2012 - Feb 2013InternCEFIP Consulting is a company which exports spare parts for all type of machines which are in the production area.• Made daily visit to customs• Collected parts which are ordered by customers from all over the world• Prepared trade and export documents• Communicated with customers an buyers

Mercedes-Benz Türk A.Ş.
Apr 2013 - Jan 2019• Led a global program team,• Ensured project success regarding scope, time, budget,• Management Summary and decision templates for relevant product changes (legal/fiscal/system integration),• Definition of the scope statement together with BU product Management and IT,• Planning of tasks and set-up project timeline,• Risk management processes Retail for market topics,• Planning and execution of internal and external project communication,• Established the project to achieve successful outputs with the holistic perspective of integration, scope, time, cost, quality, human resource, communications, risk, procurement and stakeholders management,• Monitored and controlled project to plan,• Identified project objectives and benefits,• Estimated effort and time,• Prepared project budget and controlling,• Ensured project complies with quality control standards,• Negotiation goals and expectations with team members,• Gained commitment to decisions and approaches by promoting open dialog between stakeholders,• Identified risks with stakeholders,• Met or exceeded stakeholder needs,• Aligned project execution with the strategy, mission, culture and ethics of the organization.• Identified and cleared project issues, • Identified innovative solutions and approaches, • Sustained a sense of urgency around project critical paths and issues,• Generated awareness of projects to gather support,• Implemented strategies to achieve project objectives,• Delivered to commitments,• Managed individual time and stressed pressures. Show less • Setup of IT infrastructure, technical support of hardware and software on the devices for the entire network• Launched new product in the market, product life cycle management, 4p of marketing mix integration• Planned product orders and budget with regard to Authorized Dealers’, MBT Aftersales departments’ demands and IT• Ordered the products on Daimler portal, followed the import, export, inventory and repair process• Followed up product control process upon arrival and following the transfer of products to end users• Communicated information and distributed of all spare parts to end users and keep them up-to-date• Managed the product management platform with dealers and with Daimler AG - increase in credit notes by 10 % per a year. - discount in all product types for customers by 15% - decrease in ewanet pricing calculation by 15% - decrease in the number of loss of products due to import and export process by 5% - decrease in the number of wrong order licence by 25%• Reported credit notes and inventory turnover to achieve the credit notes goal • Managed technical support for 62 dealers and almost 40 independent customers• Organized product oriented training programs for internal and external users• Coordinated international agreements with Daimler AG and national agreements with dealers, fleet customers• Led XENTRY Portal Vehicle Information, XENTRY Portal Pro and D-Systems project with DAG, related business units Show less
IT Program Lead
Jan 2016 - Jan 2019Software, Hardware and Project Specialist
Apr 2013 - Jan 2016

Mercedes-Benz Otomotiv A.Ş.
Jan 2019 - Jan 2022Team Lead API Platform and Data as a Service• Acted as a Leader serving for great teams within Software Engineering Area,• Have learned to lead multiple software engineering teams consisting of 42 great teammates with various roles and provide development services to many stakeholders across Daimler AG within API Management,• Have tried to be an enabler for the teams who deliver web-based products (mainly JS frameworks like node.JS, vue,JS), RESTful internal and public APIs and data-driven applications like City Products based on the data collected from Mercedes-Benz Cars,• Have been an ambitious advocate of the complete DevSecOps practices from building the code to the monitoring by using mostly benchmark FOSS technologies,• Contributed to the API Ecosystem of Daimler AG and being part of the API Community which shapes the today's and tomorrow's API progress of the company,• Maintained high standards of software quality throughout the Software Development Life Cycle within the team by establishing good practices and habits agreed with the relevant business partners and ensure the achievement of agreed targets,• Identified and encouraged areas for growth and improvement within the team to develop the working ability of the team, further development of the team members and expand the technology stack/product portfolio,• Led, mentored, motivated and developed people by setting and agreeing reachable targets and performance evaluations on the basis of the mission and vision statement,• Set the clear communication and build close relationship with the internal and external stakeholders to manage and fulfill the expectations and needs to deliver the right results on the right time,• Ensured the close collaboration between the team members, CoC teams and local teams by organizing team building events and icebreakers,• Created new product and business opportunities in respective business area and extended the software engineering teams with different profiles, Show less

Daimler Truck AG
Jan 2022 - Jan 2023Team Lead Data Strategy & Products• Acted as an architect who builds the bridge between the technology as our teams and innovation as our customers,• Was being an ambitious advocate of the data everywhere mindset and of the externalization of the data,• Led and built global data strategy, products, use case and AI teams using agile methods such as scaled agile framework,• Development and continuous adjustment of the data strategy with regard to competition, latest technology developments and data protection guidelines,• Built the global data value ecosystem that consist of self-service platform, products, use case and marketplace surrounded by federated governance, communities and culture,• Identified, prioritized and implemented data analytics use cases in cooperation with other locations (India, Japan, USA) and business partners from Truck Technology Group,• Evangelized data mesh across the organization and building the early data products within R&D,• Led the global data analytics community, facilitated and ensured the implementation of global initiatives focused on data analytics and AI,• Led, mentored, motivated and developed people by setting and agreeing reachable targets and performance evaluations on the basis of the mission and vision statement, Show less

Mercedes-Benz Mobility AG
Feb 2023 - Dec 2024• Act as the agile lead who harmonize the innovation, global software teams and customer needs with the diverse background,• Define, design and implement the AI and GenAI strategy at Mercedes-Benz Group,• Lead and coach a team of around 10 digital solutions, cloud and data engineering experts,• Full responsibility of implementation, strategic development and operation of the company wide global Data, AI and Advanced Analytics Platform, based on Microsoft Azure • implementation and operation of a microservices infrastructure Mercedes-Benz Mobility analytics solutions with Data Mesh approach• Continuously researching, evaluation and prototyping of innovative technologies around AI, machine learning, genAI and analytics• Prioritize initiatives according to the strategy - participate and actively represent IT in management and alignment meetings• Leverage and further build up the network within MBM, Mercedes-Benz AG and the Advanced Analytics Eco-System• Ensure continuous innovation through processes, methods, platforms and IT solutions• Ensure quality and rapid implementation of running projects and products • Migrate on-premise BI solutions to Microsoft Azure - realize our data-driven company strategy - build a strong team spirit and foster collaboration• Ensure on the point cost and capacity planning - project and product management is your daily business since years• Develop, coach and lead people Show less • Acting as an architect who builds the bridge between the technology as our teams and innovation as our customers,• Lead and coach a team of around 18 digital solutions, cloud and data engineering experts• Full responsibility of implementation, strategic development and operation of the company wide global Data, BI and Advanced Analytics Platform, based on Microsoft Azure – implementation and operation of a microservices infrastructure Mercedes-Benz Mobility analytics solutions - continuously researching, evaluation and prototyping of innovative technologies around AI, machine learning, BI and analytics• Shape the data driven strategy of MBM ( Mercedes-Benz Mobility) together with colleagues from our business departments• Prioritize initiatives according to the strategy - participate and actively represent IT in management and alignment meetings• Leverage and further build up the network within MBM, Mercedes-Benz AG and the Advanced Analytics Eco-System• Ensure continuous innovation through processes, methods, platforms and IT solutions• Ensure quality and rapid implementation of running projects and products • Migrate on-premise BI solutions to Microsoft Azure - realize our data-driven company strategy - build a strong team spirit and foster collaboration• Ensure on the point cost and capacity planning - project and product management is your daily business since years• Develop, coach and lead people Show less
Team Lead Data and AI Foundation
Feb 2024 - Dec 2024Team Lead Data Platform, Analytics & BI
Feb 2023 - Feb 2024

Mercedes-Benz Group AG
Dec 2024 - nowHead of IT Infrastructure and Operations MB VANs• Assuming responsibility for ensuring the strategic alignment and further development of the department in collaboration with ITV, considering local framework conditions and customer needs• Ensuring the smooth operation of the IT infrastructure for our customers and users• Ensuring transparent and sustainable budgeting and resource planning, along with consistent monitoring of cost development• Identifying new business opportunities and coordinating their structuring and piloting• Cooperating with partners and forming a strategic communication channel with adjacent corporate functions• Identifying potential for improvement and planning and implementing corresponding optimization measures• Managing and monitoring transformation projects aimed at achieving the strategic objectives of IT and the company as a whole• Ensuring that transformation initiatives are seamlessly integrated and implemented in harmony with the overall IT strategy• Designing and implementing change and project management strategies to promote the acceptance of new strategies and transformation initiatives within the company• Ensuring the timely provision of infrastructure and providing support during plant construction and conversion projects• Supporting employees during the change process and ensuring a smooth transition to new processes, technologies, and organizational structures• Leading and motivating teams to achieve outstanding performance and reach goals together• Fostering a team culture that stimulates learning and innovation, supporting collaboration and creativity• Building and maintaining effective relations with internal and external stakeholders to promote collaboration and the sharing of information• Defining KPIs and regularly monitoring their progress during the implementation of the strategy and transformation• Creating reports and presentations to inform the management team and Board of Management of the status and outcomes of transformation initiatives Show less
Licenses & Certifications

Project Management
ISTANBUL INSTITUTEFeb 2016- View certificate

Certified SAFe® 5 Agilist
Scaled Agile, Inc.Jan 2022
Volunteer Experience
Event and Organization Volunteer
Issued by Istanbul University on Sept 2007
Associated with Dr. Mustafa Alarcin
Languages
- i̇İngilizce
- alAlmanca
- tüTürkçe
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