
Carolyne Rabut
Marketing

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About me
Chief Operations Officer @TheKenyaTimes | Overseeing daily operations & driving efficiency 📈 | Leading production, marketing, & sales
Education

KCA University
2012 - 2015Master of Business Administration - MBA Finance, Marketing, Data Analytics, Entrepreneurship
Experience

Compulynx Kenya
Aug 2020 - Sept 2024Marketing
CompuLynx
Aug 2020 - nowMarketing Executive
The Kenya Times
Jan 2024 - nowChief Operating OfficerAs Chief Operating Officer at The Kenya Times, I lead the operational strategy and day-to-day management of the organization. I work with department heads, editors, and business development teams to drive business growth, improve efficiency, and ensure seamless delivery of news content across digital platforms. My role encompasses strategic planning, performance management, and cross-functional leadership, aligning The Kenya Times with trends in digital journalism.Key responsibilities include overseeing departments to ensure alignment with the company’s vision, leading projects like newsroom digitization and new content distribution technologies, and collaborating with the executive team on long-term strategies. I also manage key licensing discussions, develop team training programs, and optimize budgets to increase profitability.Key successes include leading a newsroom digitization project, resulting in a 30% increase in editorial efficiency, forming strategic partnerships to expand content reach, and developing monetization strategies that boosted revenue by 20%. Additionally, I launched Civic Education Cards to enhance civic engagement and helped increase cross-platform readership by 50% through data-driven strategies. Show less
Licenses & Certifications
- View certificate

Reuters Training Course: Introduction to Digital Journalism
ReutersMar 2022 - View certificate

Social Media Marketing Course
AlisonFeb 2024
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