Reema Shah

Experience

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  Optimystix Entertainment India Pvt Ltd.

  May 2011 - Sept 2011

  Asst Creative Head

  Assist Creative Directors with creative direction and campaigns, as well as supervise on-shoot teams and staff on multiple design projects. Write episode synopsis, ideate stories with script writer.

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  Viewpoint Public Relations PVT. LTD.

  Sept 2012 - Nov 2012

  Public Relations Account Executive

  Client lead for multiple accounts in the luxury lifestyle and beauty industries - Sterling Optics, Aroma Treasures, Brandztorms, and The Bombay Store. Responsibilities included writing press releases, media relations, influencer marketing, media training, events, and strategic planning.

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  Perfect Relations

  Dec 2012 - Aug 2014

  Public Relations - Image Executive

  Worked on an expansive portfolio consisting of clients in the publishing/magazine, jewellery, FMCG and beauty industries - Tara Jewellers, Pepsodent and TIGI Professional. Provided clients with communications services including media relations, influencer marketing, strategic planning, copy editing/press release, issues management, and event planning/media FAM trip coordination Played a key role in managing the marketing and communications for 20 PAN India stores of Tara JewellersAwarded for the Best Team - Travel and LifestyleManaged PR Events - Live Viacom 18 Nickelodeon Kids Choice Awards 2013, Conde Nast - GQ Best Dressed Men of the Year 2013 & 2014, Vogue Beauty Awards 2013, Vogue Fashion’s Night Out 2013 and GQ Men of the Year 2013 Show less

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  MSLGROUP India

  Sept 2014 - Jul 2017

  Senior Public Relations Account Executive

  Managed marketing and media relation initiatives for brands like Mumbai Duty-Free Store (T2), Spa Ceylon, A+E Network – History and FYI, Shop CJ- Asia’s No.1 Home-shopping Network, Sony PIX, NCPA, ZEE Theatre, Living Foodz, Disney Beauty & The Beast (Broadway Theatre), and The Hab store by Usha International. Worked across domain portfolio - Entertainment, Ecommerce, Beauty, and Lifestyle. Trained and managed 4 member team. Developed communications strategy, and new business pitch, help in engaging with like-minded brands for associations. Daily duties included: worked on brand associations and partnerships, travel for shows along with media, oversaw seasonal product promotion, media relations for the brand, influencer marketing, creation of media materials; coordinated multiple events. Star Performer of the Month (Thrice)Star Performer of the Quarter ‘Maestro Spotlight’ of the YearProject - Netflix – War Machine (Brad Pitt in India) and Uber Eats launch Show less

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  Genesis BCW

  Jul 2017 - Mar 2019

  Assistant Public Relations Manager

  Lead client liaison for India's leading beauty brand L'Oréal - Maybelline New York, Cheryl's Cosmeceuticals, Matrix, and beverage alcohol company - Diageo Single Malts & Reserve brands portfolio. Managing and training 5 member team. Oversaw communications services including media relations, influencer & HMU collaboration, celebrity association, editing and writing advertorials, strategic planning, copy editing/press release, issues management like-minded brand association, and event planning/media FAM trip coordination. Developed new business pitch. Awarded Job Well Done for Maybelline New York - Bride Tribe Campaign 2018Awarded Job Well Done for Diageo India – World Class 2018Project - Mattel- Barbie, Marks & Spencer Show less

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  Nykaa

  Mar 2019 - Sept 2022

  Marketing and Communications Manager - Nykaa Beauty, Kay Beauty, Gentlemen's Crew & Nyveda

  Oversaw internal and external communications for the brand, ensuring its message was consistent and engaging. Liaised with the PR agencies to ensure detailed media reports, press releases, and strategic plans were developed. Networked with 1000+ beauty, and lifestyle influencers, and makeup artists. Trained influencer marketing team. Big WinsWorked on launch of Katrina Kaif & Nykaa's JV beauty brand - Kay Beauty launchPlayed a vital role in creating Nykaa So Creme! Creamy Matte Lipstick PR and Social campaignHelped the brand team in achieving the launch day sales target for the Gentlemen's Crew Deodorant range via influencer marketing (1st month of the brand launch)Nykaaland - India's first ever beautycon festival - Planning and Execution Show less

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  The King's Trust USA

  Aug 2023 - May 2024

  Integrated Marketing and Communications Associate

  The King's Trust Group is a global network of charities founded by His Majesty King Charles III.Design and execute social media campaigns, perform market research, website strategy and campaign analytics. Work with group comms team. Create weekly and monthly content calendars to promote the organization on various social media platforms, collaboratively work with and amplify content from other King’s Trust entities - London, Australia, New Zealand and Canada. Craft influencer marketing campaign strategy. Assist in planning, writing, and managing e-blasts, e-newsletters, and annual reports. Supporting Philanthropy teams at events. Ensuring the brand message is consistentKey Campaign:TCS NYC Marathon 2023 Enterprise Challenge across 3 cities - Chicago, Detroit, and NYCOrganization Rebrand - Prince's Trust to The King's TrustGlobal Gala 2024 - Planning & Execution - Digital & Press Show less

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  Code Ninjas

  Jul 2024 - Jul 2024

  Marketing and Communications Manager

  Develop and implement marketing strategies - digital marketing, influencer marketing and social media. Ensure consistent brand messaging. Create engaging content for various social media platforms. Plan and execute promotional events. Analyze marketing performance metrics.

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  Bubbakoos Burritos

  Aug 2024 - now

  Marketing and Communications Manager

  Develop and implement digital marketing strategies to enhance online and offline presence. Drive customer engagement and brand awareness.Oversee all social media platforms, creating and scheduling engaging content. Monitor engagement and analyze performance metrics to optimize brand social media presence.Identify and collaborate with influencers to promote location-based restaurants and expand reach.Plan and execute promotional events, ensuring they align with brand and marketing goals. Design and manage promotional campaigns to attract and retain customers, including special offers and loyalty programs. Show less