Matthew Germain

Experience

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  Dr. Eric Budd

  Sept 2003 - May 2004

  Research Assistant

  Assisted in tracking diplomatic relations in the Middle East. Utilized academic journal databases, international news agencies and internet data to come up with a "temperature" of the region to assist scholarly work of Eric Budd PhD.

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  New Balance

  Dec 2004 - Aug 2008

  Fit and Wear Test Specialist

  As a Fit and Wear Test Specialist for New Balance it was my responsibility to collect feedback on a variety of the company's products. This involved two types of "real world" testing protocol. We designed Fit Tests that simulated a store try on experience of athletic footwear. This allowed us to collect appropriate data relating to the fit and comfort impressions of the product. We also maintained a database of 10,000 product tester's that wore the company's athletic footwear and apparel out in the elements. These two types of tests allowed us to generate reports on the fit and wear of our products to the product development and marketing teams.While I was there, I also was responsible for the company's donation program. I was responsible for distributing excess sample product and testing products to a variety of charitable organizations. Show less

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  Town Sports International

  Oct 2008 - Sept 2010

  Membership Consultant

  As a membership consultant for the Boston Sports Club in Andover it was my responsibility to increase member enrollment and assure member retention. At times I was responsible for managing the club, resolving member, employee, and facilities issues. I am proud to say that I consistently achieved as a top 10 performer in the sales in region and consistently scored above 90% in customer satisfaction shopper surveys.I enjoyed being the go-to person for the majority of member issues and often acted as a liaison to management with member, employee and facilities concerns.In Andover, we maintained a relationship with one of the company's largest corporate accounts. I resolved many issues and provided exemplary customer service for this account and its employees. I came away from this experience with the awareness to always pay attention to people's needs and apply compassion and motivation to help them make decisions that improve their overall quality of their life. Show less

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  Whirlaway Sports

  Oct 2010 - Jun 2015

  Retail Management

  I became a member of the management team at Whirlaway Sports in 2010. Whirlaway is one of New England's premier specialty footwear stores and a seven time winner of the Competitor Magazine's Top 50 Award. As sales floor manager it is my responsibility to conduct all staff trainings and maintain only the highest levels of customer service and satisfaction. I assist the lead buyer in forecasting and managing inventory for over 70 brands. I spearheaded several marketing efforts to drive retail sales. By forming relationships with dozens of community groups and corresponding businesses I am able to greatly enhance company exposure through community outreach opportunities. The doctor referral program is another collaborative effort designed by myself, that forms a consistent two way business stream between the store and health care practitioners who are seeking to get their patients in the most appropriate footwear. Engaged social media marketing through Facebook is also a responsibility of mine. This project requires cooperation with Whirlaway's lead marketing person with the primary goal to keep the company's message consistent across all platforms. I also serve as the lead on all content for the company's website. I assist the general manager in planning, organizing and managing staff for all in store events, such as Ladies Night, guest speakers, clinics and Spike Nights. Show less

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  Sneakerama

  Jun 2015 - Dec 2016

  Store Manager

  - Lead daily sales activities in store including contests, promotions and tech sessions.- Trained new staff in technical aspects of all brands and provided selling strategies and guidance.- Developed multimedia marketing campaigns such as our video highlights from weekly fun runs - Researched new products and make decisions on which products fit store’s target demographic- Forecasted daily, weekly and monthly sales and advised on buying for key brands. - Served as lead on daily operations and was go to person in conflict resolution. Show less

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  On

  Dec 2016 - now

  • Led and developed a team of field sales representatives• Developed and implemented channel-specific growth strategies across the region in-alignment with global strategy• Ensured sales and marketing targets were achieved on a quarterly basis• Led seasonal business and resource planning• Led seasonal product forecasting, rolling monthly forecasting• Tracked consumer and product trends to inform sell-in and sell-through tactics• Collaborated internally with merchandising, product creation, marketing and tech teams• Established and maintained strong relationships with retail partners Show less - Manage a territory of 60+ accounts in the influential New England region.- Utilize analytic skills to provide weekly/quarterly sales recaps and advise on inventory needs.- Monthly analysis is calculated and used as a framework externally and internally on where business is trending and how to adjust enhance strategies. - Consistently apply rigorous intellect to produce strategies that result in long term growth and match overall company objectives. - Target each account as a variable of a specified sales target and design assortments and activations as a part of that equation. - Leverage competition in order to achieve sales/marketing objectives and differentiate brand story throughout the region. - Reach far beyond standard metrics to create a rich analysis that highlights important opportunities as well as pitfalls across all business activities of accounts and brand as a whole. - Advise leadership and sales team on critical solutions as well as empirical trends. - Build relationships through balancing care and consideration with consultation and candor. Show less - Managed, trained and counseled all new hires and conducted trainings and touch base calls- Developed a handbook of best practices for tech sessions, floor days and demo events.- Executed over 90 individual demo events and tech sessions during 13 month tenure in role.- Actively prospected new accounts on regional tours and assisted in opening two of the regions largest accounts.- Executed and organized marketing events, trade initiatives and staff outings with Marathon Sports, Fleet Feet, Jack Rabbit, Nordstrom et al. - Presented and assisted at company wide events such as global meetings, trade shows and dealer conferences. Show less

  • Northeast Sales Director

    Dec 2022 - now

  • Sales Team Lead

    May 2022 - Dec 2022

  • Sales Representative

    Apr 2018 - May 2022

  • New England Tech Rep Lead

    Dec 2016 - Mar 2018