Anil Nafria

Experience

• 

  CONMED Corporation

  Apr 2017 - Oct 2018

  Product Manager

  Closed high value deals with government and private sector customers for capital equipment such as Power Saw for Orthopedics surgeon, 4K Arthroscopy Camera System, Ablation systems, smoke evacuation & electrocautery systems- Pricing Strategy: Developed pricing strategy for 3 major product categories to deliver gross margin target. Conducted extensive WTP survey, followed by conjoint analysis to determine price for major product lines- Led KOL development across India and South Asia for Knee and Shoulder Arthroplasty products Show less

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  BD

  Oct 2018 - Dec 2021

  Led complete digital transformation of Diagnostic Systems business and one of the 10 team members of the BD India digital strategy execution team. Led the following digital transformation initiatives:- Revamping the website by adding more than 100 new pages covering the product portfolio. Optimized the web pages with relevant keywords for organic SEO. Trained on using IGX platform for recurring changes on the homepage- SFDC database correction to enable connection with Marketo platform for different metrics for digital marketing activities Ran five E-mail marketing campaign with Marketo on DS products with high CTR, CTO and high %opened- Ran five LinkedIn campaign on DS products and Webinars with high no. of impressions, clicks, CTR and avg. engagement rate- Connected Virtual events with Marketo and SFDC database to measure event performance i.e. no; of leads generated & ROI- Created new Virtual Reality video for latest product launch to show value messaging and workflow in an innovative way- Led creation of new App to connect regular customers with KOL for help in diagnosis of difficult case Show less Demand forecasting & inventory management: Led demand projection for complete portfolio to improve forecast accuracy by 28%.Coordinated optimization of inventory management with supply chain to reduce back order to 3%- Product Training: Demonstrated strong learning agility in gaining command on product & clinical knowledge. Led training sessions on product & SPIN selling- Sales force effectiveness: Developed innovative (macro enabled excel sheets) sales tool to demonstrate products features, advantages & benefits with competitive comparison that ensured sales force effectiveness- Improved sales funnel management by creating a system of following up leads generated in webinars & conferences- Closed deals with sales team for capital equipment sales to premium, value and government segment customers Show less

  • Marketing Manager

    Jul 2021 - Dec 2021

  • Deputy Manager Marketing

    Oct 2018 - Jun 2021
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  Dezy (Smiles.ai) - Dental, made easy.

  Jan 2022 - now

  • Business Head, Dezy Dental

    Oct 2022 - now

  • Aligner Business Lead

    Jan 2022 - Sept 2022