
Matthew Smith
Social Media Manager

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About me
Digital Marketing & Product Strategy | Website UX & Data-Driven Optimization for Better Business Outcomes | Open to Digital Marketing & Associate PM Roles
Education

SUNY Geneseo
2010 - 2012Bachelor's degree Communication, GeneralActivities and Societies: InterVarsity Christian Fellowship

Monroe Community College
2008 - 2010Associate of Arts (A.A.) History
Experience

Social Marketing Solutions
Dec 2011 - Jan 2013Social Media ManagerCreated content and increased internet and social media exposure for local small and mid-sized businesses.

The Survival Race
May 2012 - Sept 2012Sales and Social Media Intern
C.R. Carll, Inc.
Jan 2013 - Dec 2014Mechanical Insulator
Cazbah Total Internet Marketing Solution
Jan 2015 - Jan 2025Led a team of 5–7 digital marketing consultants, overseeing SEO, SEM, content development, email marketing, website updates, and analytics for 125–150 SMB clients. Developed and executed data-driven strategies using tools like GA4, Google Ads, Search Console, and Semrush to drive performance improvements.Fostered a servant leadership culture by providing training and mentorship, while managing client escalations and high-priority accounts. Focused on UX and website performance to optimize digital experiences and drive outcomes. Stayed ahead of industry trends and worked cross-functionally with content, design, dev, and customer success teams. Show less
Director of Account Management
Mar 2019 - Jan 2025Internet Marketing Consultant
Jan 2015 - Jan 2025
Licenses & Certifications
- View certificate

Economics for Managers
Harvard Business School OnlineMay 2024 .webp)
Google Analytics 4
Google Digital Academy (Skillshop)- View certificate

Management Essentials
Harvard Business School OnlineJul 2023 
Google Ads
Google Ads Search Certification Course
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