Hebinna Jeong

Hebinna Jeong

Sales And Marketing Intern

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location of Hebinna JeongSan Francisco Bay Area

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  • Timeline

  • About me

    Product Manager @ Typecast | UCLA MBA

  • Education

    • Hanyang University

      -
      Bachelor of Arts - BA History & Tourism Management

      Activities and Societies: Student Committee, Modern History Debate Club, Hang Gliding Club. Graduated cum laude, received merit-based full scholarship for 4 years.

    • UCLA Anderson School of Management

      2021 - 2023
      Master of Business Administration - MBA, Full-time Tech Management
    • Breda University of Applied Sciences

      2014 - 2015
      Exchange student International Tourism Management and Consultancy
  • Experience

    • Accor

      Jan 2014 - Feb 2014
      Sales And Marketing Intern
    • Lotte Department Store

      Jan 2016 - Feb 2016
      Sales Management Intern
    • Lotte Department Store

      Aug 2016 - Apr 2021
      Strategy & Operations Associate Manager

      Strategic Planning & Data Analytics- Designed sales KPIs and evaluated revenue performances by assessing sales environments of the entire Sales Business Unit and managing revenue and profit projection model; reported insights to CEO on a daily to quarterly basis- Developed e-commerce sales strategy by analyzing promotional cost data and user profile across each channel to improve company’s e-commerce sales operations; streamlined operating channel by 13% and increased profit from 1.2% to 3% - Optimized staffing plan for e-commerce sales by conducting employee survey and interviewing partner channel product managers, reducing process inefficiency and simplifying communication channels; streamlined staff allocation to 75% level Project Management & Cross-functional Leadership- Initiated cross-functional project with Marketing, Finance and Engineering team to incorporate insights from employee interviews and built application that enabled 2,000+ sales managers to utilize sales profit data; contributed to improving profitability by 3.5%- Streamlined communication between merchants and e-commerce platforms; achieved 56% in sales growth through strategic merchant relationship management, and recognized with consecutive Best Employee Awards - Spearheaded end-to-end launching process of industry’s first VR theme park, collaborating with partner companies and Sales, Marketing, Merchandising, and Market Research teams; increased number of customers in segment by 6.2%- Led merchandising planning for 300+ brands across categories, collaborating with Product, Sales, Design, Operations, and Finance teams; leveraged trend analysis, P&L, and CRM data insights, contributing to average revenue increase of 22% Show less

    • Nile

      Jun 2022 - Sept 2022
      Business Research & Analytics MBA Intern
    • Vocalini

      Mar 2023 - Jun 2023
      Product Strategy MBA Intern
    • Stealth Startup

      Jul 2023 - Jan 2024
      Product Manager
    • Typecast

      Jan 2024 - now
      Product Manager
  • Licenses & Certifications

    • Certified Scrum Product Owner (CSPO)

      Scrum Alliance
      Jun 2023
      View certificate certificate
    • Intro to Product Management

      Cognitir
      Jan 2022
    • Intro to Python

      Cognitir
      Nov 2022
    • Intro to SQL

      Cognitir
      Dec 2021
    • Retail & Logistics Management Certification

      Korea Chamber of Commerce and Industry
      May 2019
  • Volunteer Experience

    • Full-time Volunteer

      Issued by Inter-Cultural Youth Exchange (ICYE) on Aug 2012
      Inter-Cultural Youth Exchange (ICYE)Associated with Hebinna Jeong