Xizhe Zhao

Experience

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  Eldon Group

  Jul 2020 - Aug 2020

  Marketing Analyst

  • Conducted market research and composed market analysis, SWOT analysis, and industry analysis reports for our client company Leaflink• Visualized the data and analysis reports using Tableau to display findings during interactive presentations and proposed recommendations to optimize clients’ products

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  OGILVY ADVERTISING LTD

  Aug 2021 - Nov 2021

  Account Executive

  • Delivered 15 social posting plans and 66 daily contents that increased the number of followers on Red from 3000 to 10,000• Conducted 12 targeting reports and analyses on market trends, the brand’s monthly performance, and competitor campaigns to provide information on the establishment of future strategic plans• Participated in 2 major fall campaigns that involved $7,100,000 capital commitments and managed day-to-day influencer communications, facilitating personalized outreach to 30 Key Opinion Leaders Show less

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  M Journey

  Apr 2022 - Aug 2022

  Account Executive

  • Created 32 official WeChat content for brands including Body Glove, Ben Sherman, and BCBGMAXAZRIA, and delivered 80 social media posts on Weibo and Red• Conducted 3 press releases on Chinese International Consumer Products Expo Fashion Week and post on the WeChat Official account

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  RBC Capital Markets

  Dec 2022 - Mar 2023

  Marketing Intern

  • Produced content that connects Web 3.0 trends to our product and posted it on the official social account.• Presented as marketing manager and organized "Ask Me Anything" events on Twitter space and Telegram for start-up brand Chichapay, building up Chichapay's telegram community.

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  NextUp Ventures

  Apr 2023 - Jun 2023

  Marketing Analyst
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  Greentarget Global Group

  Oct 2023 - Mar 2024

  Public Relations Intern

  · Draft smart, tailored media pitches to promote client thought leadership, events, etc., and call & email top industry journalists from trade, national and broadcast media outlets.· Build up extensive media contact lists by identifying and connecting with influential figures in specific industries, ensuring relevance and strategic alignment with client objectives.· Draft media coverage summaries for client announcements and conduct research ranging from state-of-the-industry reports to new business materials or competitor audits. Show less

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  ABCPOS

  Apr 2024 - now

  Internal Marketing Analytics

  - Offline Events: Organized and participated in 2024 National Restaurant Association Show, managing pre-event preparations and collecting over 100 customer contacts.- Social Media Management: Developed and executed social media strategies across Instagram, Facebook, LinkedIn, YouTube, forums, and Red, achieving 350,000 monthly organic impressions.- Email Marketing: Created and executed go-to-market email campaigns using HubSpot, crafting compelling content and visuals, resulting in a 13% open rate and reaching over 100,000 recipients.- SEO: Designed and optimized custom landing pages for sales team using HubSpot, improving visibility and lead generation through targeted SEO strategies.- Market Research: Conducted competitor and industry analysis, comparing prices, new features, referral plans, and hardware. Performed SWOT analysis and updated reports biweekly to develop informed marketing plans. Show less