Sylvia Ogweng

Experience

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  Liberal Party of Canada

  Jan 2009 - Mar 2009

  Social Media Fundraising Associate

  · Initialize, develop and monitor grassroots fundraising campaigns via Facebook· Proof-read and translate campaign copy for French version of fundraising initiatives. · Engage with new and existing constituents in both English and French· Assisted with daily administrative tasks; update Excel sheet of contributors, responded to constituent emails, etc.

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  Informa

  May 2010 - Aug 2014

  Digital Marketing Manager

  • Develop and oversee social media strategies and deployment schedules that support marketing initiatives, sales teams and business goals.• Produce engaging content for social media channels: Twitter, Facebook and Instagram (@IDSToronto).• Maintain expert and up-to-date knowledge of social media tools and trends and data privacy regulation (CAN-SPAM).• Lead the coordination, copy-editing, testing, tracking and development of all email marketing deployments.• Strategize monetization opportunities for digital layer and analyze return on investment for all digital initiatives.• Prepare detailed RFPs for mobile application development and yearly back-end and front-end website re-design. Source appropriate development firms; negotiate pricing.• Manage website content, analyze website analytics, and recommend effective approaches for improving website performance.• Liaise with external design and web development agencies to ensure creative assets and development are produced as specified and on schedule.• Complete standards-compliant development (HTML and CSS) of design conference and design festival websites. Perform browser and QA testing.• Design and package digital sponsorship pitches, VP meeting presentations, show stage and seminar creative assets.KEY ACCOMPLISHMENTS=====================► Developed and executed a new digital monetization strategy across all digital channels -- the first of its kind within the Canadian office. ► Achieving an 800% increase in Twitter audience and 700% increase in Facebook with no marketing budget. ► Co-ordination of content strategy and web development of 150+ on-schedule e-newsletters to a subscriber base of 34,000+.► Largest digital and social media following within a company of over 55 seminars, conferences, trade and consumer shows. Show less

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  Sylvia Ogweng

  Jan 2013 - now

  Digital Strategist And Content Writer

  Delivering strategy consulting and support services across: social media, SEO, SEM, email marketing, content marketing, user experience, web design, data collection and analysis, digital advertising. • Perform business discovery and evaluation, working with clients to fully understand their brand values, market positioning and communications challenges.• Analyze data and translate findings into insights and actionable recommendations, integrating relevant brand business knowledge targeted strategies.• Identify and champion projects to introduce relevant new sources of data for deeper insights.• Undertake client interviews and workshops to accurately define project scope and requirements.• Conduct research and analysis, including analysing traffic data, content auditing, gap analysis across all digital channels.• Consistently infuse creative ideation and methodologies into projects.• Visualise innovative web and mobile solutions that meet clients’ individual communications needs.• Provide both pre- and post-campaign analytical support across web, email, social and SEO channels.KEY ACCOMPLISHMENTS=====================► Working closely with top clients across Canada’s wellness, beauty and fitness sectors (E-commerce, public figures, small businesses).► Achieving quick, measurable results and significant ROI within weeks of commencing partnerships.► Producing innovative, design-rich and cutting edge campaigns that convert. Show less

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  Corus Entertainment

  Aug 2014 - Jun 2018

  Content Writer - Entertainment Tonight Canada

  • Deliver daily breaking news and feature stories compliant with latest SEO standards and brand tone; delivered to over 1.5 million unique monthly visitors. • Write, deploy and schedule optimized social media content across ETCanada’s vast following of over 500,000 followers on Twitter, Facebook and Instagram, leveraging the latest deployments trends and best practices for each channel.• Pitch and strategize daily content ideas and deployment strategies that leverage the newest online trends. • Provide in-depth, engaging, and breaking live coverage of events such as the Academy Awards, Golden Globes, Grammy Awards, Emmy Awards, TIFF, Toronto Fashion Week and more across Twitter, Facebook, Instagram to audiences of over 400,000.KEY ACCOMPLISHMENTS=====================➢ Produced 1500+ pieces of content for ETCanada.ca with several being picked up by leading Canadian news outlet, GlobalNews.ca.➢ Creating rich advertorial content for notable lifestyle and beauty brands CoverGirl, Maybelline, Michael Kors and more. Show less

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  Terra Hale

  Mar 2017 - Apr 2018

  Director Of Marketing & Brand

  Leading the launch strategy of Terra Hale's first three locations in London, overseeing brand activation and collaborating to develop the innovation roadmap for the wellness and luxury lifestyle brand. Leading the development of Terra Hale’s marketing initiatives, from traditional and digital advertising to social media, email marketing, PR, SEO, SEM and brand partnerships.About Terra Hale=============Terra Hale is the gym of the future -- A gym that harnesses human energy to power the grid, and generates one-of-a-kind data in order motivate studio members and provide customized workouts. London's first Earth-friendly, human-powered gym operates three locations across west London: Notting Hill, Shepherd's Bush and Fulham. Show less