
Samarpan Singh
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About me
Associate Manager-NPD (Snacks) at Country Delight| Ex-Associate Consultant-KPMG| IR-2, PGP-FABM, IIM A | Intern-IFF| B.Tech. PAU
Education

SDV Public School, Patna
2014 - 201694%
Gyanodaya Bal Batika School, Nepal
2009 - 201491%Activities and Societies: 1) School Prefect, Session : 2013-14 2) President of Friends of Zoo Club, Session: 2013-14

Punjab Agricultural University
2016 - 2020Btech agricultural engineering Agricultural Engineering 8.73/10Activities and Societies: 1) Memeber of Disciplinary Committee of Hostel 2) Played for College Cricket Team • UG Topper• ICAR National Talent Scholarship (NTS) holder during the entire course curriculum.• Awarded Tafe Sivasailam third prize for outstanding performance.• Awarded Certificate of Excellence by Alumni Association.

Indian Institute of Management Ahmedabad
2020 - 2022Master of Business Administration - MBA Food and Agri Business ManagementActivities and Societies: Recruitment Coordinator, PGP-FABM | Marketing Team Member, Krishi Manthan'20| Events & Speaker Session Cell, Food & Agri-Business Club | Outreach Cell, IDEOS | Creatives Cell, TRBS'20 1) National Winner, (1000+ participants) for developing a scaling up strategy for GramCover (Insurtech)2) National Finalist, (1/7) out of 970 participants in a strategy case study competition by Dhanuka Agritech 3) Campus Winner in Vikaas- social strategy case competition organized by RTERC, IIM A
Experience

BASIX
Mar 2021 - Apr 2021Live ProjectProject Title: “Study of Value Chain of Plastic Recycling and assessing feasibility of setting up network of plastic recycling units in District head Quarters"1) Performed PESTLE & financial feasibility analysis for Hub & Spoke Model for District Waste Management2) Analyzed the challenges faced by ragpickers at village level & proposed solutions for mainstreaming them in waste management3) Studied the value chain of Plastic reprocessing of Ahmedabad Municipal Corporation and developed mission & strategy for district headquarters level Plant Show less

International Flavors & Fragrances
Apr 2021 - Jun 2021Summer InternshipTitle: Market Opportunity Understanding of a Plant Protein1. Studied F&B categories like protein powder, protein bars, plant based milk, plant based meat to identify categories having more launches & better traction2. Identified & surveyed 20+ customers and generated 10+ customer leads for collaboration on IFF protein3. Surveyed end consumers & Formulated Go to Market Plan for IFF protein 4. Performed Competition Analysis & Benchmarking of IFF Protein with top B2B targeted protein competitorsTitle: Colors Rejuvenation Strategy1) Conducted one-on-one interviews with dealers to identify unmet needs & customer challenges to adoption of IFF Food Color.2) Performed Market Sizing, SWOT, STP & 4P analysis to rejuvenate IFF Food Color product portfolio3) Prepared short term & long term strategy to make the brand relevant with the changing times. Show less

Invest India
Aug 2021 - Dec 2021Project InternOne District One Product (ODOP) Project1) Worked on a B2B collaboration project for corporate sourcing & gifting of GI tagged products2) Studied the GLOBALGAP, Phytosanitary, Organic, Fairtrade certifications, etc. for export of Shahi Litchi3) Assisted in creation of a concept note document for B2B Corporate Sourcing of tea and coffee4) Identified possible B2B collaboration partners for Corporate Sourcing of Kullu Shawl, tea, coffee, and textiles

Precify Erut-Lucirga private limited
Sept 2021 - Dec 2021Live ProjectProject Title: Understanding Agritech Landscape in India & Identifying Business Opportunities1) Received Letter of Recommendation from CEO & Developed Business Model for new product innovation in precision agriculture2) Identified institutional collaborators for development & testing of satellite-based remote-sensing business models3) Formulated crop advisory strategy for yield & stress estimation, pest identification for 5+ crops

PepsiCo
Dec 2021 - May 2022Live Project
KPMG India
May 2022 - Feb 2024AssociateProject 1-GTM Strategy (Retail): Defined GTM strategy for setting up of retail cafes across 5 years for a major B2C retail Brand; Identifying & onboarding vendors for driving execution of 4 cafes in HyderabadProject 2-Business Plan Validation: Performed Commercial Due Diligence of a Hydroponics farming & retail player in Maharashtra for an investment of INR 100+ Cr by a major fund management companyProject 3-Business Feasibility Analysis: Market Assessment & Finanical Feasibility analysis for setting up of Irradiation & packhouse for a major Airport in South India Project 4-Value Chain Assessment: Surveyed 10+ millers to understand paddy procurement operations in Madhya Pradesh and Punjab & recommendeded R2R and Job work based unit for a rice exporter Project 5-Detailed Project Report & Financial Modelling:Assisted dairy & FMCG clients in availing grant in aid under MoFPI & AHIDF schemesProject 6-Strategy development:Formulation of a technical and strategic plan to ensure higher self-sufficiency and improve food security of a Middle East nationBusiness Development (Retail & CG&S): Worked on 10+ proposals – GTM (Coffee QSR retail), Growth Strategy, EBITDA Improvement & Cost Optimization, IPO Roadmap (Dairy, F&B Juices & Water), Hydroponics (Middle East) & Business Process Reengineering Show less

Country Delight
Feb 2024 - nowAssociate Manager - New Product Development (Snacks)
Licenses & Certifications

Fundamentals of Digital Marketing
Google
Corporate Financial Statement Analysis
LinkedInJun 2022
Hubspot Inbound Marketing
HubSpot Academy
Financial Modeling Foundations
LinkedInJun 2022
Tableau Training
Simplilearn
Certified Marketing Analytics Practitioner (CMAP)
Henry Harvin EducationOct 2020- View certificate

Communicating with Empathy
LinkedInFeb 2023 - View certificate

Communicating Nonverbally
LinkedInJan 2023
Honors & Awards
- Awarded to Samarpan SinghCampus Winner of PepsiCo's Learn Today Give Tomorrow -
- Awarded to Samarpan SinghICAR National Talent Scholarship for 4 consecutive years during UG for academic excellence -
- Awarded to Samarpan SinghNational Winner of a case study competition - Agrenovera at The Red Brick Summit, IIM Ahmedabad -
- Awarded to Samarpan SinghTafe Sivasailam-3rd prize for outstanding performance in graduation -
- Awarded to Samarpan SinghWinner of Social Strategy Case Competition organized by RTERC, IIM A -
Volunteer Experience
Scout
Issued by Nepal Scouts on Jan 2009
Associated with Samarpan SinghFundraising Volunteer
Issued by Nepal Cancer Relief Society on Jan 2012
Associated with Samarpan Singh
Languages
- enEnglish
- hiHindi
- neNepali
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