Emily Gu

Experience

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  博达大桥

  May 2015 - May 2016

  Account Executive

  • Independently manage SPD Bank branding work. Be responsible for SPD bank Y16 Brand Image Campaign, including TVC, corporate video and prints. Building good relationship with clients and ensure effective creative presentation. • Independently manage Maestro branding work. Be responsible for Maestro 2015 New Product Line Launch. • Assisting with Bosch Power Tools branding work. Be responsible for the creative and material of Bosch PT heavy duty handbook、style guideline、sales almanac and German Heritage.• Assisting with Slek 2016 Lotus Oil Shampoo launch and Slek 20 years anniversary.• Assisting with the Minute Maid Orange 2016 Pitch, Meituan Travel strategy pitch, Nubia phone pitch and GCL pitch. Show less

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  BBDO Worldwide

  May 2016 - May 2018

  Account Manager

  • Assisting with Alibaba 2018 Pyeongchang Winter Olympic Campaign, be responsible for the landing page project, social idea project and OOHs. Keeping good communication with client and internal departments to manage the timeline. • Be responsible for the Tencent Kuaibao Brand upgrading project. Keeping good relationship with client and manage project timeline.• Assisting with Zespri Y18 Campaign, keeping good relationship will client, helping planner and creative team for communication plan and creative work, ensuring timely delivery and content quality. • Assisting with Anchor Diary Foods 2018 communication plan, communicating with regional and local client, helping strategy and creative works to manage the timeline. Show less

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  上海果阅文化创意有限公司

  May 2018 - Apr 2019

  Business Manager

  1. IP 商务拓展:- 独立负责刘慈欣、韩松、潘海天等多位作家百余部作品开发，包括 S 级音频 节目、有声书、广播剧漫画等，合作方包含喜马拉雅 FM、掌阅、果壳等。- 独立负责刘慈欣、韩松、潘海天等几十位签约作家商务代理合作洽谈，合作品牌包括百威、魅族、知乎、阿里、CAT 等。2. 品牌营销:- 负责公司品牌“未来事务管理局”品牌营销，与 UCCA、今日美术馆、言几 又等多个文化品牌合作，组织策划多场活动，线上线下整合推广。- 负责出版品牌“不存在”系列、线下品牌未来科幻大师工作坊营销，与微 软、万达、单向街等品牌合作，组织策划多场活动，线上线下全面推广。3. 部门管理:- 组建作家经纪部，完成从 0 到 1 的搭建。确定部门工作职责与流程。

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  CMC Inc.

  Jul 2019 - Jul 2020

  Strategic Development Manager（Integrated Marketing）

  1. 整合营销工作:- 对外拓展与维护客户资源，对内协调等集团各家成员公司旗下 IP、媒体资源、营销产品等，发掘客户潜在合作点并推进落实;- 基于客户商业与传播需求，设计整合营销方案，把控进度，推进项目落实; - 集团各家成员公司 IP 与产品梳理整合，搭建集团营销资源库。对接客户包括舍得酒业、青岛啤酒、森马、腾讯、浦发银行、招商银行等。2. 行业研究工作:- 协助进行文娱行业全板块研究，包含影视综艺、游戏、线下娱乐等各领域。

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  芒果TV

  Sept 2020 - Dec 2020

  Senior Planning Manager