Kong Wu, MBA

Experience

• 

  ESPN

  Nov 2016 - May 2018

  Production Assistant

  Responsibilities:• Controlled, filmed, and organized live home games as a Production Assistant for the Binghamton Bearcats team to broadcast the game for the best viewing using Fujinon XA20sx8.5BERM lens with extender and MS-01 controls• Worked and trained with a team of 8 utilizing XPression Studio to ensure the correct graphics appeared on the screen• Compiled highlight packages within minutes to display players’ skill, using AVID Playmaker 6x2 Replay Server

• 

  St. George's Tavern

  May 2017 - Dec 2017

  Marketing Intern

  Responsibilities:• Connected with over 10,000 people in Manhattan to advertise the opening of the store through social and personal interaction, in which customers increased by 55% over the course of 2 months evidenced by analyzing order histories.• Created a new restaurant menu utilizing Microsoft Word and Adobe Photoshop to generate appeal to customers.• Photoshopped images to be placed on yelp with aesthetically pleasing descriptions to drive customer satisfaction.

• 

  NYC Department of Youth & Community Development

  Jun 2017 - Aug 2017

  Operations Intern

  Responsibilities:• Compiled spreadsheets in Excel using data from self-made surveys to gauge the intensity and workload that program managers experience during each month of the year and suggested solutions to ease the workload during busy months• Analyzed website traffic data to discover bottlenecks by using Google Analytics, which were then reported to IT• Archived and reformatted over 2,000 contracts into Excel so they could easily be accessed by program managers and contributed to training documents such as one-pagers and tip sheets for the CRM for program leaders to utilize Show less

• 

  Financial Buzz Media

  May 2018 - Dec 2018

  Financial Research Analyst

  Responsibilities:• Extracted data from quarterly earnings reports of various companies from the S&P 500, NASDAQ, and NYSE indexes to compile data and convert it into published articles, which attracted a daily audience of over 5,000 readers• Collaborated with the Database Team to create a highly organized and interactive spreadsheet through Microsoft Excel, resulting in enhanced efficiency of daily tasks to ensure effectiveness of activity and streamlined tag searching • Compiled and filmed interviews with people on Wall Street to gather various perspectives on current events, which were viewed on the company’s website in a segment called “Buzz on the Street”, which garnered over 9,000 views Show less

• 

  CareerPoint Staffing

  Jun 2019 - Sept 2019

  Junior Recruiter

  Responsibilities:• Extensive talent searches utilizing wide-ranging database.• Search through an abundance of talent websites to contact candidates who are the “right fit”.• Inform Candidates of details such as duties and responsibilities, compensation, benefits, schedules, working conditions, or promotion opportunities.• Maintain data in information systems/ databases.• Developing constructive and cooperative working relationships with others and maintaining them over time.• Performing in-person and phone interviews with candidates to assess candidate qualifications. • Updates of CareerPoint's social media sites with content and job postings.• Assisting with the preparation of effective resumes.• Support viable candidates with effective LinkedIn Profile, work samples, portfolios. Etc. Show less

• 

  Amazon

  Jun 2021 - Nov 2021

  Area Manager

  • Supervise and train a team of 50+ associates per shift to meet productivity requirements, exceed business objectives of over 260,000 units per shift, and assure labor allocation across departments in order to ensure efficiency in operations.• Identifying and executing process improvements and safety measures for successful operations during a pandemic.• Constructing daily reports to dive deep into key metrics for focus on developing and enhancing areas of improvement

• 

  SiriusXM

  Nov 2021 - Apr 2025

  Analyst, Campaign Operations

  • Oversee UAT and quality assurance processes, using Teradata/SQL development tools to approve the coding of campaign builds before deployment.• Analyze and present customer data trends to marketing partners using SQL, Excel reporting, and Tableau dashboards, providing actionable insights to ensure campaigns are aligned with business requirements, KPI metrics, and emerging opportunities.• Collaborate with Business Intelligence, Data Science, and Marketing teams to build business requirements and leverage CRM tools (Adobe, Salesforce, Teradata) for coordinating personalized marketing tests across email and in-app messaging to improve KPIs such as customer retention, engagement, revenue growth, and conversions.• Implement processes, controls, and Tableau reporting to track and optimize campaign performance across Teradata, Salesforce Marketing Cloud, and Data Cloud platforms, leveraging SQL in Databricks, DBeaver, Query Studio, and Teradata to ensure alignment with marketing strategy.• Manage the seamless transition of marketing campaigns from Teradata into Salesforce Marketing Platform, collaborating with cross-functional teams to ensure successful implementation of data within Databricks, alignment with business objectives, and optimization of marketing processes.• Mentor and train new analysts during their onboarding process, providing guidance and training to ensure successful integration into the team.• Lead high-impact marketing campaigns for incorporating SiriusXM functionalities in Tesla and Rivian vehicles, implementing In-Vehicle Messaging and Email campaigns to target new trials, increase listening rates, and drive trial-to-conversion rates. Show less

• 

  MetroPlusHealth

  Apr 2025 - now

  Data Manager, Salesforce