Seraina Letwaba

Experience

• 

  Smollan

  Jul 1998 - Oct 2008

  Manage a team comprising of merchandisers, Field Marketers and Area Marketer. Achieve volume targets monthly. Successful launch of new products on shelf. Ensure promotions are implement in stores as per the promo grid. Manage in store relationship. Manage sales force administration. Calling on customers as per call cycles. Place orders on specific days. Foster relationship with store management. Implement promotions. Replenishing stock on shelf. Manage returns weekly. Monitor new listing. Ensure new products land on shelf promptly.

  • Field Manager

    Mar 2007 - Oct 2008

  • Field Marketer

    Jul 1998 - Feb 2007
• 

  The South African Breweries

  Nov 2008 - May 2013

  Lead the Sales team towards the achievement of volume targets and market share. Ensure that brands resonated in the trade by empowering Sales representative to execute brand strategies. Coach, lead and develop Sales representative to ensure greater levels of efficiency and effectiveness. Ensure monthly sales targets are achieved. Achieve brand coverage targets. Implement promotion. Manage Sales Administration. Conduct regular Account Review. Manage company assets in trade. Manage, monitor and influence pricing. Plan and carry out effective ad hoc promo activities geared towards creating product awareness.

  • Sales Team Leader

    Dec 2011 - May 2013

  • Acounts Manager

    Nov 2008 - Nov 2011
• 

  British American Tobacco South Africa

  May 2013 - now

  Territory Manager

  Lead the sales team towards the achievement volume targets and grow market share. Drive pricing strategy. Manage the effective utilisation of tools of trade. Manage customer and stake holder relations. Manage the team's efficiencies in strike rate, call rate and drop size. Analyse sales routes to ensure profitability. Facilitate in training and meetings