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Ayushman Verma

Ayushman verma

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location of Ayushman VermaGurgaon, Haryana, India
Phone number of Ayushman Verma+91 xxxx xxxxx
Followers of Ayushman Verma1000 followers

  • Timeline

    Jan 2018 - Jul 2018

    Business Research Intern

    WNS
    Nov 2018 - Apr 2024

    Product Manager

    CashKaro.com
    Gurugram, Haryana, India

  • Skills

    A/b testing
    Agile methodologies
    Agile project management
    Amplitude
    Amplitude analytics
    Applied machine learning
    Appsflyer
    Brd/prd
    Case studies
    Catia
    Clevertap
    Conversion optimization
    Creo parametric
    Cross-functional collaborations
    Cross-functional leadership
    Cross-functional team leadership
    Customer acquisition
    Customer engagement
    Customer experience
    Customer lifecycle management
    Customer relationship management (crm)
    Customer retention
    Data analytics
    Data science
    Experimentation
    Experimentation
    Fcr
    Feature flags
    Finance
    Fintech
    Funnel optimization
    Funnels
    Generative ai
    Go-to-market strategy
    Google ads
    Google analytics
    Google bigquery
    Growth hacking
    Gtm
    Influencer marketing
    Journey analytics
    Kpi ownership
    Leadership
    Machine learning
    Machine learning algorithms
    Management
    Marketing
    Marketplace
    Market research
    Microsoft excel
    Microsoft office
    Mobile marketing
    Net promoter score
    Neural networks
    Onboarding
    Payments
    Personalization
    Plg
    Posthog
    Predictive modeling
    Product development
    Product launch
    Product management
    Product research
    Product road mapping
    Product strategy
    Ranking
    Retrieval-augmented generation (rag)
    Rice
    Roadmapping
    Scrum
    service blueprinting
    Shopify
    Sql
    Statistical modeling
    Strategy
    Team building
    Team leadership
    Team management
    Technical design
    Test planning
    Voice of the customer
    Wireframing

  • About me

    I’m a Cornell Tech MBA graduate with 6+ years of product management experience building and scaling digital products across fintech, rewards, and AI-driven personalization. From acquisition to retention, I’ve owned the full product lifecycle, delivering measurable growth and impact at scale. At CashKaro, I launched and scaled new verticals like BankKaro, India’s #2 credit card marketplace, to $300K+ in first-year revenue. I also partnered with data scientists to build a 3-layer ML personalization engine (segmentation, ranking, reward optimization) that served 25M+ users, lifting CLV by 15% and driving $2.3M in incremental revenue. Along the way, I doubled activation rates through contextual onboarding, improved attribution to recover $2.8M in leaked revenue, and led a full design revamp that boosted engagement by 18%. What drives me is working at the intersection of data, technology, and user insight to solve real problems at scale. I thrive in high-growth, cross-functional environments where I can turn ambiguity into structure and big ideas into shipped products. Whether it’s scaling personalization through AI/ML or launching new fintech marketplaces from scratch, I bring an entrepreneurial mindset, deep technical collaboration skills, and a track record of delivering outcomes that matter.

  • Education

    • Cornell university

      2024 - 2025
      Mba

    • Manipal university jaipur

      2014 - 2018
      Bachelor of engineering - be mechanical engineering 3.14/4.00

    • Cornell tech

      2024 - 2025
      Mba

  • Experience

    • Wns

      Jan 2018 - Jul 2018
      Business research intern

    • Cashkaro.com

      Nov 2018 - Apr 2024

      • Led application revamp by creating personalized homepages based on user activity.• Developed user profiling, onboarding, and gamification features connected to an ML data model for improved conversion and engagement.• Launched a Shopify-based marketplace to boost performance for D2C brands in India.• Implemented WhatsApp as a marketing and operational messaging channel with real-time triggers, expediting product lifecycle completion. • Revamped user login and signup process, improving user experience and increasing the install to signup ratio by 30%.• Reduced withdrawal limit from Rs. 250 to Re. 1, minimizing risk and cash outflow of Rs. 90 crores while maintaining process integrity. This accelerated product lifecycle completion, with approximately 80% of withdrawals now occurring below the previous threshold. • Oversaw marketing for top 20 revenue-contributing retailers, optimizing campaigns for maximum results.• Implemented and managed user referral campaigns, resulting in a 200% increase in monthly user referrals.• Launched and managed 'Flash Deals,' an impulse buying-based homepage inventory that has become the highest bid marketing inventory for partners, contributing to 20% of homepage revenue. • Pioneered & led the creation of a first-of-its-kind, pure performance-based & driven 10-member influencer marketing team to drive user acquisition & support business objectives, acquiring over 200,000 users monthly at a 15% conversion rate.

      • Product Manager

        Jan 2023 - Apr 2024

      • Assistant Product Manager

        Aug 2020 - Dec 2022

      • Senior Associate

        Dec 2019 - Aug 2020

      • Analyst

        Nov 2018 - Dec 2019

  • Licenses & Certifications