Experience

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  Brainvisa technologies

  Nov 2002 - Dec 2003

  Marketing executive

  Researching on the US Corporate eLearning market, building database of potential target list, conducting research on prospects, and prospecting through emails and cold calls were my core responsibilities at Brainvisa, a leading eLearning solutions company. I was also responsible for coordinating with relevant internal stakeholders to put together proposals for potential opportunities.

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  Swift response, pvt. ltd.

  Feb 2004 - Sept 2004

  Business development executive

  My key responsibility at Swift Response, an offshore customer support services provider, was to research and identify potential verticals in the US Corporate market for outsourcing voice-based BPO services to India. Generating leads by emails, cold calls, and setting up meetings for the East Coast based VP-Business Development was my core objective. I was also responsible for preparing proposals for potential opportunities.

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  Magic software pvt. ltd.

  Sept 2004 - Mar 2006

  Am - sales & marketing

  I was hired to set up the North American market-focused offshore business development team for Magic Software, one of India’s oldest and reputed eLearning services company with focus on global publishing, universities, and training companies. In this role, I worked closely with the COO to recruit and ramp up the team of 3 executives. My tenure began with researching and identifying potential verticals based on the business plan, and building solid target database. Managing lead generation initiatives, handling introductory client meetings, online presentations, taking the lead on responding to RFIs, RFPs and proposals, and taking opportunities to closure and contracting were integral part of my role. I was responsible for maintaining pipeline and sales analysis reports as well. The marketing aspect of my role involved developing brand visibility in a new marketplace through directory listings, advertisements, and participation in expositions. I have managed the company’s participation in conferences and expositions by working with agencies to design booth, print materials, and show reels. Besides these responsibilities, I was also accountable for providing offshore support to the live sales meetings. Securing few clients in the first year of operations was the achievement for the team. Show less

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  Clearpoint

  Apr 2006 - Feb 2013

  My key responsibilities were to develop marketing strategy, budget, and streamline sales support function at ClearPoint, a leading global digital learning solutions company with offices in the US, UK, and India. I was directly accountable for the brand governance and integrated marketing programs to drive sales. In this role, I took the lead to overhaul brand and market positioning that included development of new company website, product micro-sites, SEO optimization and web analytics, sales collateral, and demos. Building relationships with appropriate media outlets to push through thought leadership messages, winning industry recognition, leading participation at industry events, conceptualizing advertisements, managing third-party lead generation campaigns, social media marketing, tracking metrics and analytics, and internal communications were core areas of my work. Managing budget, collaborating with global teams, working with local/ international agencies and vendors was a part of my role. I directly worked with the executive management, and built and managed a focused team to support sales and marketing initiatives for the company. Show less During this tenure at ClearPoint, a leading global digital learning solutions company, I have performed multiple roles encompassing sales, sales support and marketing functions. The sales activities have ranged from building solid database, researching on prospects to conducting target campaigns, building presentations, conducting online demonstrations and setting up live meetings. Within the sales support activities, I have consulted onsite sales team members to map prospect’s needs with solution offerings and have helped them complete RFIs and vendor registrations. I have closely worked with sales team to put together response to RFPs, proposals, presentations and demos. I have also taken the lead on administering salesforce.com and internal document management systems. Another critical responsibility was to conduct pre and post sales analysis, and prepare exhaustive sales reports for the executive management, board of directors, and spend analysis reports for long-term clients. My responsibilities also included managing email campaigns, developing collateral, and capabilities demos to support sales team. I have also taken the lead to manage company’s participation at industry events that included working with internal teams and agencies to develop theme, booth design, print materials, show reels, work showcase, and mobile applications. In terms of internal communications, I started ClearPoint’s internal newsletter and took the editorial lead in making it an integral part of company culture. Show less

  • Sr. Manager - Global Marketing and Sales

    Apr 2011 - Feb 2013

  • Business Development Manager

    Apr 2006 - Apr 2011
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  White ideas media

  May 2013 - now

  Managing partner

  White Ideas Media or WIM is a marketing and new media company based in Pune with 3 core service lines -1) End-to-end product launches (conceptualization, brand identity, microsites, communication, digital media)2) Holistic Industry Outreach (events, PR, Awards)3) Content Strategy and Development (website, collateral, blogs, white papers, case studies)For more info, visit: https://whiteideasmedia.com