Experience

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  Ineuropa handling (actual acciona airport services)

  Mar 2001 - Apr 2004

  Accountant

  Ineuropa Handling, actual Acciona Airport Services. The company provided handling services to airline in 6 different Spanish airports.My responsibility:• P & L and Balance of 6 Spanish companies. • supplier and customer accounting • provisions, bank reconciliations • VAT closures

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  Ims health

  Apr 2004 - Aug 2006

  Finance coordinator

  Assistant to the Finance Director. MERCADOS Y ANALISIS, S.A. / IMS Production Hub, S.L., both part of the IMS Health GroupLed a team of 3, supervising accounting closings and reporting to control centers in the UK and US.Designed, monitored, and managed the company’s budget.Maintained relationships with auditors.Responsible for tax filings, including Corporate Tax and VAT.

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  Swiftair s.a.

  Aug 2006 - Feb 2009

  Finance analyst

  Swiftair is a cargo and passenger airline focused on corporate clients and tour operators.Responsible for monthly financial and management accounting closings.Quoted routes for potential clients, actively contributing to the company’s international expansion.Collaborated with the CFO in designing and developing the company’s annual budget.Managed relationships with auditors.Responsible for tax filings, including Corporate Tax and VAT.

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  Havaianas europe - an alpargatas brand

  Feb 2009 - Dec 2024

  Global Scope: EMEA, APAC, NAC, Brazil.Expand RGM worldwide across all business units, special focus in price architecture and monitoring. Overseeing a 5-person team (Brazil and Europe). Alpargatas / Havaianas run to global mindsetRolled out RGM strategies to APAC, 6 people team across Europe, Hong Kong, and Brazil.Standardized commercial policies for B2B and DTC channels in Europe.Defined pricing processes for collection integration, innovation, category management | margin management.Shaped the growth strategy for Europe. Alpargatas / Havaianas run private equity playbookFounded the RGM department under McKinsey’s coachingDefined key RGM levers: Pricing, Product Mix, Trade Investments / Promo Management, and Channel Mix.Developed reporting frameworks for stakeholders, price monitoring and commercial finance ( gross to net / value chain). Havaianas distribute in +20 in Europe and all Africa and Middle EastDirected 2 departments : Accounting / Tax and FP&A for 7 legal entities with 11-person team.Designed internal controls and management control systems.Established EMEA transfer pricing policies.Led budgeting, forecasting, and five-year strategic planning processes. Havaianas´ start up phase in EuropeOversaw financial statements for 5 entitiesBuilt and led a 6-person finance team for EMEA.Developed internal financial reporting systems (analytical and statutory).Managed internal and external audits and tax compliance.

  • Global Revenue Growth Executive Manager

    Apr 2024 - Dec 2024

  • Revenue Growth Executive Manager EMEA & APAC | Revenue: €180MM

    Sept 2022 - Mar 2024

  • Revenue Growth Manager EMEA | Revenue: €100MM to €130MM

    Dec 2019 - Aug 2022

  • Business Controller Manager EMEA | Revenue: €70MM to €100MM

    Mar 2012 - Nov 2019

  • Controller Coordinator EMEA | Revenue: €5MM to €70MM

    Feb 2009 - Mar 2012
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  Then new retail business school

  Feb 2025 - now

  Ambassador

  Official Ambassador at The New Retail Business School | Expert Committee in Retail FinanceAs an Official Ambassador at The New Retail Business School, I am part of its Expert Committee, contributing my expertise in Retail Finance to strengthen the school's ecosystem.My role includes:✔ Providing academic insights and advisory support in areas such as Revenue Growth Management and financial strategies for retail.✔ Supporting talent acquisition and faculty recruitment, helping to build a strong network of industry professionals.✔ Participating in exclusive events and activities, fostering networking and knowledge exchange in the retail sector.✔ Sharing relevant content on growth strategies and financial management in retail. Show less