Experience

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  Vivo

  Sept 2007 - May 2010

  Commercial intelligence analyst

  Responsible for sales analysis of Mobile Internet services, identifying key areas for service development and quality improvement. Created revenue and device activation forecasts based on sales channel demand. Oversaw marketing campaigns to anticipate device model flow for each action, providing essential information for point-of-sale supply and participant rewards. Provided ongoing support to sales channels.

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  Oi

  Jun 2010 - Aug 2012

  Marketing planning analyst

  Responsible for creating the Marketing Planning area focused on the small and medium business market. Developed statistical models specifically tailored to the sector's needs, as well as tools that enhanced result analysis.

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  Oi/telemar

  Sept 2012 - Dec 2014

  Marketing planning specialist

  Oversaw budgeting and performance activities, leading a team of six analysts focused on fixed and mobile telecommunications services for the business market. Highlight: As a Green Belt, I led a 6Sigma project that significantly reduced disputes, resulting in a financial gain of R$ 8 million within one year. This project was recognized as the third most profitable in the company in 2014, out of over 100 initiatives.

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  Rede d'or são luiz

  Nov 2014 - Sept 2015

  Financial planning specialist

  Led performance evaluations for a network of hospitals, developing and analyzing key indicators to support executive decision-making. Primary specialist in corporate budget planning, responsible for evaluating and discussing projections with relevant departments. Developed projects and processes aimed at reducing cost inefficiencies and improving the quality of information flow across corporate areas. Acted as a liaison with the executive team to develop result analyses and implement more agile and intuitive information sources. Conducted regular team meetings to identify improvement areas and foster collaboration. Show less

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  Lâmpada mágica

  Oct 2015 - Mar 2021

  Founder

  The Lâmpada Mágica was created to grant three birthday wishes for children, allowing guests to contribute by purchasing shares through the platform’s website. During its operation, the platform raised over R$ 200,000 in gifts, with the active participation of more than 2,000 customers. Additionally, it stood out as one of four startups selected out of 300 for acceleration by Startup Farm. Coverage of Lâmpada on Globo: [https://www.youtube.com/watch?v=RkbdQ1nCzZ4&t](https://www.youtube.com/watch?v=RkbdQ1nCzZ4&t). Show less

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  Fundação getulio vargas

  Aug 2018 - Nov 2022

  Responsible for business development at FGV with partners in the Northern region of the country, aiming to expand the student base and improve both profitability and the quality of deliveries. I managed the In-Person International Modules and led the development of a new product, International LIVE. I coordinated a multidisciplinary team of 11 members, which was crucial in launching the product within just four months. Highlight: Digital transformation of international extensions, making the courses five times more accessible for students. Responsible for developing strategies for extension courses at the Foundation, leading a team of nine members focused on course management, creating new topics, and initiatives to increase satisfaction and revenue. Highlight: Digital Certificate Project with Blockchain for extension courses: Reduced certificate costs by 90%, shortened delivery time from 30 days to 1 day, and generated R$ 8 million in financial returns to date, with a projected annual gain of R$ 2 million. Led strategic planning cycles, overseeing the direction of Executive Education products and annual project schedules. Key achievement: Appointed as a strategic executive within the General Directorate, where I spearheaded critical projects that boosted annual revenue by R$ 2 million. This success was driven by optimizing the postgraduate program in Administration and developing a strategy for free courses.

  • Superintendent of the Partner Network and International Programs

    Apr 2022 - Nov 2022

  • Product Manager - International Programs

    May 2021 - Apr 2022

  • Product Manager - Short and Medium-Term Courses

    May 2020 - May 2021

  • Strategic Planning Manager

    Aug 2018 - Apr 2020
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  Booster

  Nov 2022 - now

  Founder

  Founder of Booster, a business consulting firm dedicated to accelerating innovation projects in traditional companies, delivering relevant results within 6 months, and co-founder of Decood, an assessment solution designed to map organizational culture and align employees' capabilities with company needs. Both projects leverage agile and innovative methodologies to promote efficiency and clarity in professional development. Websites: www.decood.com.br and www.boosterbr.com. Highlights: Innovation Consulting for WestRock, supporting the transformation of the company's Marketplace, Packfy; Merger and Acquisition of Liberty Seguros with HDI, supported by the Decood tool. Show less