Experience

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  The coca-cola company

  Apr 2004 - Feb 2005

  Marketing associate - carbonated soft drinks

  - Led the development of new TV commercials and product launches, including consumer research (quantitative and qualitative), collaborations with creative agencies, and budget management.- Oversaw a portfolio of 3 brands (Sprite, Schweppes, and Fanta) with 20+ SKUs.- Executed product launches for limited edition Schweppes and Fanta with a new formula containing juice.

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  Nestlé

  Feb 2005 - Jan 2012

  - Owned the entire range of brand management functions for Nestle Infant Cereals, P&L improvements, development of a new pricing strategy, and portfolio assortment.- Achieved double-digit sales growth and delivered the #1 value market share for Nestlé in the Infant Cereals category (value share growth +2.7pp), due to effective brand re-launch, including new packaging design, new recipes, and new brand positioning.- Increased portfolio profitability through tier-pricing implementation.- Led medical detailing and collaborated with medical Key Opinion Leaders (KOLs). Show less

  • Brand Manager

    Oct 2010 - Jan 2012

  • Brand Manager

    Jan 2008 - Sept 2010

  • Junior Brand Manager

    Mar 2007 - Dec 2007

  • Marketing Specialist

    Jan 2006 - Feb 2007

  • Marketing Coordinator

    Feb 2005 - Dec 2005
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  Pepsico

  Feb 2012 - Jun 2021

  - Led the biggest BU and multi-market end-to-end innovations launches for 10+ projects through a stage gate methodology, including risk management, stakeholder engagement, and cross-functional team leadership.- Worked closely with Sales, Marketing, Supply Chain, Demand Planning, Finance, and Production teams.- Managed project teams of up to 15 functional specialists.- Led Europe's largest $22M innovation launch, exceeding targets threefold through exceptional leadership and hyper care.- Led the complex project for the re-launch of Lay's Stax with the scope including CAPEX, development of a new formula, and creating a new pack-price architecture, which resulted in the brand doubling its market share within 6 months.- Launched the breakthrough product Lay's Nature, a complex project that introduced a new market segment, and new production technology for the company.- Saved $50K in additional expenses in several Cheetos launches by providing creative solutions in product development. Show less - Got promoted to Senior Brand Manager due to taking initiative and responsibility- Managed all brand functions for a premium juice brand with an 8-figure marketing budget, including launching marketing campaigns, NPD launches, brand restaging, and assortment optimisation. - Managed and mentored a team of 2 brand managers.- Launched a breakthrough innovation with an omnichannel marketing campaign (J7 Healthy Breakfast), including media, offline events, and samplings, successfully entering a new market segment.- Launched a consumer promotional campaign that was later emulated by other well-known brands. Show less

  • Project Manager

    Feb 2019 - Jun 2021

  • Senior Brand Manager

    Feb 2018 - Feb 2019

  • Brand Manager

    Aug 2016 - Jan 2018

  • Brand Manager

    Feb 2012 - Aug 2016
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  Sap concur

  Aug 2023 - Dec 2024

  Solution support engineer

  - Owning the full spectrum of solution support functions, including troubleshooting and training administrators, in collaboration with R&D Teams and Product Owners.- Consistently achieving high client satisfaction rates and meeting Service Level Agreements (SLAs). - Managing B2B clients, focusing on small and medium-sized businesses.

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  Kenvue

  Jan 2025 - now

  Emea supply chain npd project manager