Experience

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  Dbd media

  Feb 2007 - Aug 2008

  Ppc account manager/ search stategist

  ● Managed PPC accounts on Google, Yahoo and MSN to maximise spend & conversions. Clients included RBS, DeVere Venues, Met Film School, monthly budgets up to £25k.● Part of a small team that devised and launched the company’s first SEO service.● Provided usability advice to interested clients.● Contributed to pitches for new business.

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  Heruka kadampa meditation centre

  Aug 2008 - Feb 2014

  Centre manager

  As well as day-to-day responsibilities as Centre manager, I was also directly responsible website planning and online marketing. Here are some key highlights whilst in the role:● Co-managed the planning and implementation of all online and offline marketing activity, taking a lead role on SEO, Google Ads and Email Marketing.● Collaborated on two website redesigns - mainly responsible for planning a new navigational structure and overseeing the migration to retain rankings in SERPs.● Lead role in all operational activities including legal and financial matters, buildings security, day-to-day Centre activities, managing volunteers and weekend events.● From 2012 - 2013, as part of a small team, organised 2 or 3 annual events for up to 1,000 people● Oversaw the purchase of two residential properties in 2012. Show less

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  Kadampa meditation centre london

  Apr 2014 - Jun 2015

  Centre manager

  As day-to-day Centre manager, I was directly responsible for Centre finances, events management, fundraising, managing volunteer activities, legal issues, health & safety, as well as being involved in website planning and online marketing. The role was varied and multi-skilled, but some notable skills and achievements include:● Helped launch a large Buddhist Temple in South London● Helped launch the Special Teacher Training Programme, now running with over 700 students worldwide● Helped organise many events in South London● Worked closely with the board of Trustees on an ongoing basis● Conducted a Fire Risk Assessment on the new Temple● Bookkeeping (Quickbooks Pro) Show less

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  Charity sector

  May 2015 - Nov 2016

  Freelance ppc consultant

  ● Main project: gathered c70,000 email sign-ups for meditation service.

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  Tharpa publications uk

  Dec 2016 - Jan 2019

  Marketing officer

  Lead role in Digital Marketing and Event Management. Standout achievements include:● Content Marketing and Google Ads grant: devised and executed a plan to generate downloads of a free ebook using extensive keyword research to create themed landing pages (for example on Mindfulness Training and Meditation) and harnessing the charity’s Google Ads grant. Until recently, the campaign was generating 60-100 downloads a day (in English) and was rolled out to teams in Germany and Spain.● Email marketing: managed ongoing campaigns to 25,000+ subscribers. Devised a plan to launch an email automation service for new subscribers, showcasing video content, inspiring quotes, practical advice, books and audio products.● Event management: organised and supported 22 public events at UK bookstores - attended by c1,100 people and with over 400 books sold. Compiled extensive best practice documentation for similar events in the future, to be held in the UK & abroad.● Google Ads account development tool: created a dynamic campaign generator in accordance with PPC best practice and Google Ads policy guidelines (January 2018).● Other projects: managed banner ad system across 50 partner websites; devised an NPS survey; restructured the tharpa.com/uk navigation and completed the technical implementation in Magento; setup new languages for a free ebook in Wordpress. Show less

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  Mainly charities

  Feb 2019 - Apr 2019

  Freelance digital consultant

  ● Website planning & SEO: advised numerous charities on website planning and best practice in terms of usability, information architecture, content development and SEO.● Google Ads strategy & support: best practice advice and support for 50+ charities, in particular, following the Google Ads policy changes for non-profits in January 2018.

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  Champions uk plc

  May 2019 - Feb 2021

  Senior seo executive

  Digital Division: since August 2020 - February 2021● Client-facing SEO specialist providing the full range of SEO services to Digital clients (as listed above) to meet predefined goals and KPIs.● Main client accounts were in eCommerce, Office Space Rental and IoT Solutions.● Ongoing support and development of Celebrity Division PPC accounts.Celebrity Division: May 2019 - August 2020● Lead support to SEO Manager for all SEO activity, covering 7 core websites, the priority being Champions Speakers.● Supported SEO Manager in a major site migration from Wordpress to Drupal.● Lead role in developing SEO strategy, SEO best practice procedures and knowledge sharing initiatives.● Managed PPC accounts for the main dept. sites, monthly spend £15k. Show less

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  Digital ethos limited

  Mar 2021 - Nov 2022

  Seo specialist

  ● Client-facing SEO specialist serving companies in numerous industries, covering the full range of SEO services including SEO strategy, technical SEO, site migrations, competitor research, on-page SEO, local SEO, schema, keyword research, content planning, outreach, reporting in Data Studio, integration with GTM, GA, GMB & GSC● Additionally, more recently working alongside the strategy team and Project Managers to improve project strategy, reduce churn, and drive delivery teams to achieve KPIs. Responsibilities include leading on company-wide ideation days, running customer persona workshops, conducting UX analysis, and market analysis.● Also leading on Market Research and email marketing, and supporting on PPC. Show less

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  Digitas uk

  Nov 2022 - Dec 2023

  Seo manager

  • Responsible for the implementation and delivery of SEO retainers or campaigns according to the agreed SEO strategy, including activity planning and scheduling• Main clients include GSK/Haleon, Bupa Global (UK, FR), and have also contributed to work on accounts including Volvo UK, Asos, Matches Fashion and BelVita.• Responsible for all non-technical aspects of SEO analysis and delivery including keyword research, competitor analysis, content and backlink audits• Undertaking external link development from campaign ideation through to execution and reporting• Supporting account teams in audience research and identification, blogger or influencer engagement, outreach and relationship management and trend spotting.• Supporting account teams in research necessary for cross- and upselling opportunities.• Supporting technical search teams with site migrations as and when required.• Working towards client targets and goals within media campaigns. Show less

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  Yellowball

  Mar 2024 - now

  Senior seo manager

  Providing exceptional SEO services, covering technical, onsite and outreach. Serving a range of clients; mainly small to medium in size.