Jon McMonagle

Experience

• 

  The Economist

  Sept 2014 - Jun 2015

  Sales Associate

  During my studies, I sold subscriptions to The Economist via Facebook and Live Events. Facebook - I created a Facebook page that was Economist subscriptions exclusively for University of Reading students. I then enticed my friends to share and promote this page by giving them Economist freebies, such as books, Bluetooth speakers, etc. This meant the page gathered momentum and sales ensued. Live Events - This was the most time-effective sales channel as I could sell to people in person and handle objections. During the Freshers' Fayre, commercial interest tables were £500. To avoid paying this I made a deal with the economics society to share their table space and give them 15% of my profits for the day. Show less

• 

  Amnesty International

  Sept 2016 - Jan 2017

  Fundraiser

  I was a street fundraiser for Amnesty before I went travelling in 2017. I took this position as I felt Amnesty does some great work around the world in advancing human rights. This role offered sales-based incentives. During this time I learned a lot about sales. Representing a brand as recognisable as Amnesty International taught me the importance of brand recognition, trust and how that helps the sale move a lot quicker.

• 

  Bohokin.com

  Aug 2017 - Sept 2019

  Owner

  Using my understanding of eCommerce, Facebook advertising, and Google Shopping Ads I set up an online store that specialises in home decor. The business was 90% me with some contractors brought in for very specific tasks (web development).

• 

  Self-Employed

  Mar 2018 - now

  Marketing Strategist / Marketing Manager

  I help SMEs increase revenue, acquire customers and improve customer retention through my knowledge and expertise in Search Engine Optimisation and paid advertising channels.

• 

  Interwill Inheritance Solutions

  May 2018 - Jun 2019

  Marketing Specialist

  This role was a lead generation focussed position. Focussing on SEM and SEO in order to generate traffic and then gather leads from the website. The purpose of the campaign was to get the leads on the phone to the business, to discuss their situation, in order for them to convert. Because the goal of this campaign was to get them on the phone, the website, Google ads and retargeting ads were all laser-focused with this is mind.

• 

  CMOx - The Fractional Chief Marketing Officer Company

  Jan 2020 - now

  • 20-30% of our current revenue was generated comes from SEO leads. It appears this will continue for Q3 & Q4 2022. • After taking charge of the company's SEO campaign I have managed to improve the ranking on our prioritized target keyword from position 12 (second page) to position 1 in 13 months. • The success of this campaign is due to working with a very supportive team and a strong budget. The other reasons for success are:• The optimization of the pillar page's content to give the best possible onsite signals. • Excellent technical SEO work done. (Lighthouse scored reflect this.)• A very aggressive link building campaign that has had immense effects on our domain's authority. Show less

  • Head of Sales | Director of Enrollment

    Oct 2021 - now

  • Search Engine Optimization Manager

    Jun 2020 - now

  • Marketing Technician

    Jan 2020 - Jun 2020
• 

  SiriTravel Clinic

  Feb 2020 - Apr 2020

  Search Engine Optimiser

  This client mostly needed local SEO work done in order to improve their ranking in the Google Map Pack and organic search results. Results: - Map pack position from last to first. - Organic search improvement from 4th to 2nd in two months.

• 

  Interwill Inheritance Solutions

  Jan 2021 - Apr 2022

  Search Engine Optimization Manager

  Having previously conducted a successful SEO strategy for this business there are still areas of improvement need. Most notably having an effective and efficient CRM set and strategy that drives business.