Rakesh Varma

Experience

• 

  Swarnandhra College of Engineering & Technology, Narasapur. PIN -534275 (CC-A2)

  Aug 2020 - Aug 2021

  Social Media Marketing - Part time

  - Designed eye-catching posters and videos for college promotions.- Managed the college's Instagram and Facebook pages to keep things lively online.- Reported directly to the Vice Chairman and Secretary, keeping them in the loop on marketing efforts.

• 

  Machint Solutions

  Sept 2021 - now

  Digital Marketing Associate

  Managed and optimized the company’s presence across LinkedIn, Instagram, Facebook, Twitter, and YouTube, resulting in a 300% increase in engagement.Designed and implemented social media strategies for product launches and corporate events, driving brand visibility and customer interest.Created and maintained content calendars, ensuring consistent and impactful messaging.Produced high-quality visuals and copy for social media, websites, and marketing campaigns.Researched competitors and industry trends to create fresh, relevant content, positioning the company as an industry leader.Analyzed performance metrics to refine social media strategies and improve engagement.Enhanced local SEO performance through effective Google Business Profile management, increasing local visibility by 50%.Collaborated with UI/UX and Product teams to develop marketing materials for new products.Designed compelling presentations, technical decks, and client proposals to support business growth.Played a key role in branding for global events, including Appian and Pega World, creating promotional materials that boosted attendee engagement.Led email marketing initiatives and promoted Appian and Pega World events through targeted branding campaigns.Collaborated with the HR team to design and create engaging internal communication materials, including flyers, brochures, newsletters, and digital/print media, to boost employee engagement and awareness.Led the design and execution of print branding for the new Hyderabad office, including wall posters, signage, and informational guides. Show less