Stephanie Vitale, MBA

Experience

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  ANN INC. (parent company of Ann Taylor, LOFT & Lou & Grey)

  Jan 2012 - Jan 2013

  Sales Associate

  Assisted clientele in selling of clothing and accessory merchandise.Opened “Loft Card” customer accounts. (Recognized for top 1% ranking)Stocked inventory.Marketed displays.

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  Bath & Body Works and White Barn

  Aug 2013 - Jan 2014

  Sales Associate

  Assisted clientele in selling of bath and candle products.Marketed displays.Recovered and replenished products in store.

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  Capital City Club

  Apr 2014 - Aug 2014

  Front Desk Receptionist

  Attended phone callsDesigned menus and placement cardsScheduled meetings and banquet reservations

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  Flock and Rally: Events + Communications for a Brave New South

  Jan 2015 - May 2015

  Intern

  •Drafted blog posts for Southern Community Services, increasing SEO via key phrases and specific company vocabulary. •Distributed press materials featured in The State, Free Times, One Columbia and Columbia Star.

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  The Carolina Agency

  Aug 2015 - Dec 2015

  Intern

  •Planned and executed the winter fundraiser for Rivers Edge Retreat, raising $22,000, with over 100 participants and 30 community sponsors.•Filmed and edited promotional videos and interviews for The Kennedy Innovation Pharmacy Center's new website and monthly newsletter. •Rebranded and reconstructed existing promotional materials for iCare Center by creating a new name and assisted in the design of new logo.

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  Columbia Children's Theatre

  Aug 2015 - Dec 2015

  Intern

  •Created and implemented a campaign to increase awareness, promote ticket sales and drive audience attendance by targeting community calendars, social media sites and other tactics.•Increased media contacts by 400 percent, building relationships with local television and radio stations to coordinate interviews and media coverage.

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  American Lung Association

  Aug 2015 - Oct 2015

  Intern

  •Drafted and posted social media content promoting its mission of improving lung health and preventing lung disease. •Performed various administrative responsibilities such as scanning, faxing and organizing informational packets.

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  Disney Youth Programs

  Jun 2016 - Jan 2017

  Professional Intern

  - Took lead on project to develop story pitches and articles for specific niche publications, working closely with editors to expand coverage of Disney Performing Arts and Disney Youth Education Series.- Grew media coverage by 113% in the months of June-August from previous year by distributing press releases, media advisories and photos of the various groups participating in Disney Youth Programs.- Maintain databases for media information using Cision software to create and update targeted media list and monitor media-coverage.- Assist with hosting media for FAMs and press events such as the Awaken Summer media event and the Princess Elena media day. Show less

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  Opera Carolina

  May 2017 - Mar 2019

  Interim Marketing Director: October 2018 - January 2019- Created and implemented strategic email campaigns through Emma, including segmented emails using customer intelligence data and conversion emails driven by customer interaction. These campaigns generated $46k in ticket revenue for the 2017-2018 season. - Oversaw and managed Opera Carolina and Opera Recycles WordPress websites to ensure success of season conversion and general updates.- Developed engaging social media content for Facebook, Twitter, Instagram and YouTube using Sprout Social including “behind-the-scene” videos with artists and backstage tours. - Created Facebook ad campaigns that targeted specific audiences and managed campaign budgets, which included boosting posts.- Coordinated promotional events including pop ups, panel discussions, collaborative events with partners in the community and BRAVO events, Opera Carolina’s Young Professional group.- Utilized Cision software to find updated and relevant media contacts; Increased media contacts by 300%. Write and distributed press releases, media advisories and other press materials.- Tracked and monitored press, compiled press clippings and Press Kits and sent press placements to artists, production team and staff.- Managed relevant graphic designs including postcards, newsletters and playbills using Photoshop/InDesign.NOTABLE PROJECTSXM Divas Podcast – Co-Producer- Recorded and edited the new startup podcast, “XM Divas” (a podcast that provides “behind-the-scenes” in the opera world) as well as distribute to multimedia platforms including Spotify, iTunes and iCloud. Opera Recycles – Co-Producer- Co-produced, planned and executed Opera Recycles Fashion Shows (a program that uses recycled marketing materials from Opera Carolina to create couture gowns) during New York Fashion Week and preparation for Paris Fashion Week Show less

  • Marketing Manager

    May 2018 - Mar 2019

  • Marketing Associate

    May 2017 - May 2018
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  Persona PR

  Mar 2019 - Aug 2019

  Account Coordinator, Personal Publicist/Celebrity Relations

  - Represented talent in TV, film, music, theater and literature and spearheaded publicity campaigns, securing national and international press for clientele.- Write and distributed press materials, including press releases and pitch letters to a range of press opportunities globally and responded to media inquiries.- Served as primary liaison between clients and press during interviews, both in-person and over the phone.- Curated influencer marketing partnerships by securing event invites, experiences and free gifting from international brands in exchange for social media posting from clientele.- Attended client events, executed editorial photo shoots, assisted clients at red carpets, premieres (“Toy Story 4 Premiere,” “Dora and the Lost City of Gold” Premiere), Film Festivals (HollyShorts), award shows (Critics' Choice Real TV Awards, Daytime Emmy Awards, Radio Disney Music Awards) and all publicity related activities. - Coordinated logistics and dispersed client memos including travel, schedules and complex itineraries.- Sent clients press placements at events, appearances and interviews in a timely manner. Show less

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  Feld Entertainment

  Nov 2019 - Mar 2020

  Event Marketing & Sales

  - Assisted in the implementation of multi-channel marketing campaigns to generate ticket revenue for international touring properties including Disney On Ice, Monster Jam and Supercross in the Greater Atlanta Area, serving over 100,000 attendees.- Expanded media trade partners by 10% in the Metro Atlanta Area through ticket exchange advertising; managed organization and trafficking of creative assets, working with internal teams and external agencies to ensure timely delivery. - Built and established community partnerships with key members in the city to generate new audience leads.- Selected as the first Marketing Coordinator in the region to promote Sesame Street Live in Roanoke, VA:o Allocated the local marketing budget amongst media (radio, TV, print), digital advertising, external agencies, grassroots campaigns, PR plans and ensured successful execution of all marketing tactics.o Established ticket prices, created Groupon codes, coordinated promotions and giveaways with media partners. Show less

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  Merlin Entertainments

  Nov 2020 - Dec 2021

  Marketing Manager

  Maximized ticket revenue for Madame Tussauds Nashville by 132% to 2021 yearly budget and 99.5% of 2019’s yearly revenue while operating with a marketing budget of just $20,000. Secured 15 Gold PR hits including national media and local media that aired on major networks in multiple cities across Tennessee and Alabama while serving as the attraction’s spokesperson during interviews after successfully media trained. Expanded trade partners by tapping into bachelorette companies to sell premium tickets. Strategized with e-commerce team to improve online performance which increased online revenue by 72% and online conversions by 2.43% to 2019. Effectively increased yield from 58% in 2019 to 82% in 2021 by strategically improving effective channel mix. Assisted with the launch of @MadameTussaudsUSA TikTok account that has reached over 200k followers in the first six months. Produced a photo/video shoot to rebrand the marketing materials and digital presence.Accomplishments:- Partnered with Darius Rucker (550k+ followers) and Randy Travis (2.4 M+ followers) on TikTok collaborations that also generated national and local press- Launched a wine tasting premium ticket with Amber Falls Winery that is sold online and through trade partners Show less

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  Feld Entertainment

  Jan 2022 - now

  Regional Communications Manager

  Lead PR efforts for 80+ annual US/Canada tours in 42 cities across the Northeast and Georgia. Manage 13 local PR agencies to secure talent interviews, influencer coverage, and event planning. Collaborate with publicists, marketing directors, and show representatives for successful PR execution that contributes to a significant boost in ticket sales. Accomplishments:- Spearheaded the influencer unboxing campaign for the relaunch of Ringling Bros. and Barnum & Bailey. - Led multiple high-profile press events, including the relaunch of Jurassic World Live Tour and the announcement of Monster Jam World Finals in Nashville. Show less