Antonietta Marrazzo

Experience

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  GLAMOO

  Aug 2010 - Oct 2010

  Copywriter

  - Liaising with clients and interpreting their briefs;- Developing creative ideas and concepts, often in partnership with the art director;- Presenting ideas to colleagues and clients;- Familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities;- Writing clear, persuasive, original copy;- Updating digital media;- Proofreading copy to check spelling and grammar;- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;- Overseeing campaigns through the production stage to completion;- Working on several campaigns at once, sometimes under pressure and often to tight deadlines;- Keeping up to date with popular culture and trends;- Monitoring the effectiveness of advertising campaigns. Show less

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  Societing

  May 2011 - Oct 2012

  Blogger

  - Blog managing, inserting and editing contents;- Social network managing (Facebook, Twitter, Google Plus) and events planner.

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  Consorzio Gesco

  Jul 2012 - Nov 2012

  Junior Marketing Manager

  - Organizing market research;- Writing press; - Arranging promotional events;- Assessing the results of a marketing campaign;- Assisting the manager in writing reports and analysing data;- Helping to drive online traffic with web-related campaigns;- Writing online content;- Communicating with clients.

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  Viaggi-lowcost.info

  Oct 2012 - Dec 2015

  Blogger

  - Blog managing, inserting and editing contents;- Social network managing (Facebook, Twitter, Google Plus) and events planner.

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  Budgetplaces.com

  Apr 2013 - Jun 2013

  Junior Account Manager

  - Communication by phone and email with hoteliers to assist them; - Hotel suppor: follow up on cancellations, overbookings and complaints; - Technical support: update pictures, review profiles, reset passwords and extranet calendar training; - Bechmark tasks: monitor the rate parity and locate the best rates and increase availability; - Account Management: improve commercial relationship and revenue management assessment; - Assist Italian Account Management Team where needed.

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  Findomestic Banca SpA

  Jun 2013 - Sept 2013

  Credit Risk Manager

  - Perform and document inbound and outbound telephone collection activity to set up payment arrangements, resolve disputes and problems with accounts;- Skip trace accounts as necessary;- Conduct all collection activity while complying with the Fair Debt Collections Act and all other state and federal collection laws;- Effective phone contact to obtain reasonable payment arrangements;- Follow-up on the phone and in writing with customers regarding payment of outstanding liabilities and negotiate settlements of disputed charges;- Maintain client customer service/satisfaction standards in all customer contacts;- Assist fellow associates in all other functions as assigned by management;- Additional responsibilities may include: gap claims, insurance claims, repossession processing;- Perform other duties as assigned. Show less

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  Upya

  Mar 2014 - Jul 2014

  Digital PR

  - Building relationships with journalists and the media in a range of sectors;- Brainstorming creative PR campaigns;- Working with client in-house PR & marketing teams to identify digital PR opportunities;- Being up-to-date on the latest news stories to identify client opportunities;- Writing press releases, feature articles etc;- Maintaining active social media profiles.

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  Friariella.it

  May 2014 - now

  Blogger
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  Farmacie Comunali Riunite

  Jul 2014 - Aug 2015

  Strategic Marketing Manager

  - Identify new sales opportunities within existing accounts to remain a client-account manager relationship by up-selling and cross-selling- Manage and solve conflicts with clients - Interact and coordinate with the sales team and other staff members in other departments working on the same account- Communication by phone and email with client to assist them;- Working closely with the Sales Director to prospect, pitch & close new business.- Gaining a strong knowledge and understanding of a clients’ brand and products.- Involved in the day to day management of clients.- Delivering ongoing market analysis and assessment of competitors- Develop a strategy and implement a proactive process for capturing customer online reviews. - Monitor online ratings and respond accordingly.- Monitor trends in Social Media tools, applications, channels, design and strategy.- Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. - Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Show less

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  Bluewago

  Jan 2015 - Dec 2015

  Web Content Writer

  - Blog managing, inserting and editing contents;- Social network managing

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  BTREES

  Aug 2015 - Jul 2018

  Social Media Manager & Digital PR

  - Define and develop content strategy- Plan and manage the content marketing budget- Create and drive digital content across all platforms- Engage consumers and influencers throughout social media- Build relationships with influential bloggers, website owners and journalists

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  Freelance

  Jul 2018 - now

  Social Media Manager & Content Writer
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  TamTamy Reply

  Oct 2018 - Dec 2021

  Community & Social Media Manager at Starbytes Reply
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  Fempower srl

  Feb 2020 - Feb 2023

  Social Media Manager

  - Identify and develop content strategy- Create and manage social communities- Create and drive digital content across all platforms Social media advertising

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  Forestae

  Jul 2022 - Dec 2023

  Social media manager
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  Slide Queen

  Sept 2022 - now

  Social media manager
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  RealLife TV

  Feb 2023 - now

  Social Media Specialist
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  International Journalism Festival

  Mar 2024 - now

  Social media manager