Marco Martinez

Experience

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  Cal Poly Pomona American Advertising Federation

  Jun 2014 - May 2015

  Club Representative/Scheduler

  As the club representative, I attended weekly meetings where I would provide any news or updates of the club to the entire College of Business as well as network with other clubs to find potential collaboration opportunities. I would work closely with the President of the club to ensure that all events were announced and to assure our club was well represented and assisted in creating events such as guest speakers, philanthropy, social, professional, and fundrasing events. As scheduler for the club, I worked with school faculty and staff to reserve spots for our club's weekly general meetings as well as any other events which may require scheduling. Show less

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  AMC Theatres

  Sept 2014 - May 2016

  Crew Member

  The three biggest responsibilities where dealing with customers on regular basis when selling food, helping customers decide which films to watch, and extremely precise time management in order to clean 30 theaters quickly and efficiently.

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  Associated Students Inc. at California State Polytechnic University, Pomona

  Sept 2015 - Jun 2017

  Staff Writer/Editor

  Under general supervision from the Marketing and Public Relations Manager, as Writer/Editor I must perform routine and non-routine tasks in support of Associated Students, Incorporated’s (ASI’s) dynamic communications and marketing team. Provides content for various materials including the ASI website, various marketing mediums, stories for ASI publications and media releases. Read, proofs and edits to detect errors/style discrepancies in written communication, pre-press projects such as press releases, flyers, brochures, articles, annual reports, external client projects and other publications. Write copy for the following: social media sites, campaigns, press releases, flyers, brochures, articles, annual reports, external client projects and other publications. Maintain various social media platforms and contributes to the growth of each site. Record and track measurable outcomes of social sites. Report information provided by specific ASI departments and the campus community. Market various services, programs and events through the Campus Crop and social media outlets. Ensure that changes/revisions are properly annotated, and that typeset material is correct. Perform fact-checking duties. Formulate and write articles that cover marketing events. Contribute story ideas and conduct interviews. Assist in compiling local media coverage report and media clips. Assist in the development and administration of the campaign strategy. Provide administrative support. Perform other duties as assigned. Show less

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  United Business Student Senate

  May 2016 - Jun 2017

  Vice President of Outreach

  The Vice President of Outreach for the United Business Center is responsible for outreach to all students of the College of Business Administration by promoting special events such as career fairs, guest speakers, and involvement opportunities. This role heavily relies on being adaptive, being a team player, and working in a fast pace environment to be successful. This role is also responsible for the maintenance and improvement of the official social media sites by updating sites, analyzing trends, creating a feasible social media management system, and adapting to new technology and advancements on social media sites. This role also requires you to help create further awareness of the 22 on-campus club by promoting events, communicating with club representatives to understand the club's future goals for events, and understanding aspects of the on-campus clubs. Show less

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  Newport Service Corporation

  Jun 2017 - May 2018

  Junior Copywriter

  As a Junior Copywriter at Newport Service Corporation, I worked directly with the Advertising and Communications Manager and the Director of Marketing to fulfill the advertising goals of our clients Monex Deposit Company and Monaco Rare Coins. I assisted in editing copy for existing TV spots, online content, direct email marketing, physical and online informational brochures, and any other projects which may require edits and copy. Online reputation management is another responsibility on my plate. This includes writing for SEO and looking for opportunities where we can increase our online ranking.To accomplish these tasks I often communicated with off-site graphic designers, web developers, media developers, and company partners. Working in-house and in a small team means I get the opportunity to wear many hats. Show less

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  Monex Deposit Company

  May 2018 - Apr 2021

  Copywriter

  As a copywriter at Monex, I worked directly with the Advertising and Communications Manager and the Director of Marketing to accomplish our short-term and long-term marketing goals. My everyday tasks included the development of SEO-friendly copy for online content, writing and editing direct response emails, editing existing physical and online informational brochures, answering client questions about existing marketing campaigns, and conceptualizing future marketing ventures. I led Monex's first-ever organic social media campaign. Initial development of this campaign required me to pitch leadership on the need for social media, research relevant data and metrics for optimal campaign performance, operate under a strict budget, establish any social media infrastructure required, train coworkers on social media best practices, maintain constant communication with our legal team, and create effective content to accomplish our goal of increasing online brand presence. I also led our video creation team whose primary goal was pitching and creating new videos for our social media campaign and our website. As the head video creator, I coordinated with a video editor, key decision-makers in the company, and on-screen talent in order to create short and long-form videos that are engaging and relevant to our audience. During my time here I also pitched and developed TV spots for a national campaign. In doing so I worked directly with the director, producer, and story supervisor of a third-party production company to successfully create seven spots. Another major project I was involved with was a total website redesign for the company. During this redesign, I worked closely with graphic designers, web developers, and another copywriter to create new-new content and refine original, existing content to strengthen the storytelling element of the new site and maintain a consistent voice composed of simple and effective copy. Show less

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  ServiceTitan

  Apr 2021 - now

  Direct Response Copywriter

  As the Direct Response Copywriter at ServiceTitan, I coordinate directly with key stakeholders from our entire marketing organization, including our email, product, web, creative, referrals, and demand generation teams, to create engaging and effective copy.Throughout my work on these teams, I’ve helped conceptualize and execute copy for videos, radio, special events, direct mail campaigns, web, digital displays, and more.One of the most pivotal roles I play is as the go-to copywriter for our email marketing team. I collaborate directly with the Senior Email Marketing Manager to create effective, high-performing nurtures and ad hoc emails. This often involves coordination with multiple stakeholders to establish messaging, strategy, and final copy.I’m also a key player for our web team. I’ll often coordinate with our Director of Web Marketing and multiple project managers to craft creative, SEO-friendly copy for landing pages, chatbots, and web pop-ups. These collaborations also extend to creating copy for unique, one-off customer web experiences. These projects are more often than not fast-paced, deadline-driven projects.Another major aspect of this role is my ability to review and enhance existing copy from anyone in our organization. I am a point person for anyone looking to get not just constructive feedback on copy but also someone who can follow through and build new copy on just about anything that comes my way.I’ve also established myself as a key team player within our entire marketing department. Throughout our department, coworkers and stakeholders know that I’m a reliable, hardworking team member who takes ownership of projects, can prioritize, and exceeds expectations in everything I touch. Show less